the Last Drop
The iconic 23 flavors of Dr Pepper are combining with the melt-in-your-mouth marshmallow of PEEPS. Dr Pepper PEEPS made their return for a second year back in February. The limited-edition flavor is available at stores nationwide, including Walmart, Target, CVS, Kroger, Walgreens and more, while supplies last. The Dr Pepper collaboration is just one of many PEEPS offerings in the spring lineup. “Having been a cherished part of family traditions and festivities for over seven decades, the PEEPS brand is so excited to help families create even more moments of sweetness with the launch of our 2024 Easter Marshmallow offerings,” said Caitlin Servia, brand manager for PEEPS, in a statement. “Whether it’s incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, or enjoying PEEPS Marshmallow with loved ones, we’re honored to be a part of memories that will last a lifetime. We can’t wait to see all the ways our fans express their PEEPSONALITY this season.”
Dwayne ‘The Rock’ Johnson, ZOA Energy showcase ‘Big Dwayne Energy’
ZOA Energy launched its newest and most disruptive brand campaign, tapping into its “BDE,” or Big Dwayne Energy. Dwayne “The Rock” Johnson serves as ZOA’s chief energy officer and the inspiration for this latest campaign. Big Dwayne Energy is described as “confidence without cockiness, radiating positivity that draws people to you and having the energy to take on any task,” which are all things that the ZOA brand stands for, it says. ZOA Energy features products with great taste, B and C vitamins, electrolytes and zero sugar. “When someone with a great, radiating energy enters the room, people feel it,” Johnson said in a statement. “ZOA Energy helps you be that best version of yourself and positively influence those around you — confidently owning your authentic self, having fun and doing your best to live life to the fullest. Before you know it, everyone is hooked on ZOA.” ZOA is set to release a commercial to demonstrate that anyone can unlock their inner Big Dwayne Energy with ZOA Energy. “This campaign aims to showcase the distinctive features of our ZOA Energy products in a disruptive and humorous way. We believe everyone can enjoy the benefits of ZOA and embrace the confidence that comes with it,” said Melanie Hellenga, chief marketing officer, in a statement.
travel light
Angry Orchard encourages spring breakers to
In celebration of its new release of Angry Orchard Crisp Light, the cider company is helping lucky spring breakers “Travel Light” by eliminating the hassle of hauling alcohol in their luggage. After an Angry Orchard survey found that 40 million Americans have packed alcohol in their luggage for spring break, the hard cider company decided to step in to help and offer consumers a chance to win a fully stocked beverage fridge at their spring break destination. As the newest addition to the lineup, Angry Orchard Crisp Light is “the perfect day-drinking cider for its lighter taste and profile,” the company says. It has the same delicious crisp apple flavor that Angry Orchard fans know and love, but with a slightly less sweet finish, it adds. To enter the spring break giveaway, fans must comment on Angry Orchard’s launch post on Instagram or X (formerly Twitter) with “Help us #AngryOrchardTravelLight to <destination name> with @Angry Orchard.” Consumers who enter have a chance to win a week’s supply of Crisp Light in the form of cold hard cash. Open from Feb. 28 to April 4, winners will be notified via direct message from Angry Orchard’s official social channels or by email.
NÜTRL Vodka Seltzer unveils Keep It Tasty campaign
“Saturday Night Live” star Chloe Fineman is returning to her role as NÜTRL Vodka Seltzer’s vodka seltzer sommelier. The seltzer brand revealed its new tagline and national campaign: Keep It Tasty. The campaign debuted with an ad titled “Photo Op,” featuring Fineman taking a group photo and not knowing what to do with her hands, but is luckily handed a NÜTRL. With a mix of both scripted and ad-libbed dialogue, Fineman delivers a comedic-yet-relatable performance that sheds light on social situations and highlights NÜTRL’s real, fruit-forward taste. “As someone who feeds off observational humor, it was especially fun to bring this character into sometimes awkward social settings that we can instantly relate to,” Fineman said in a statement. “It’s been so fun to partner with NÜTRL to make light of these moments and remind everyone that life is more enjoyable when you keep it tasty.” The campaign was developed in partnership with the Martin Agency and in collaboration with Fineman, featuring two 15-second hero spots, as well as three 6-second videos featuring Black Cherry, Watermelon, Orange and Pineapple flavors from NÜTRL’s portfolio. “After a hugely successful 2023, we are excited to continue NÜTRL’s momentum with our new ‘Keep It Tasty’ campaign,” said, Marisa Siegel, vice president of marketing at Anheuser-Busch, in a statement. “The campaign, and Chloe, bring to life NÜTRL’s clever and lighthearted personality, all while communicating our undeniably great taste.”
In an exciting new partnership, Kung Fu Tea announced a collaboration with DreamWorks Animation ahead of “Kung Fu Panda 4.” For a limited time, Kung Fu Tea delighted customers with an in-store program featuring four exclusive drinks inspired by the new film. The drinks were The Dragon Warrior, Po’s Skadoosh Slush, Zhen’s Tara Treasure, and Chameleon’s Sesame Matcha. Every customer who purchased one of the specially crafted KFT x “Kung Fu Panda 4” drinks received an exclusive sticker with their purchase, with the chance to collect all three designs. The exclusive drinks were available from March 1 to March 15. Kung Fu Tea also hosted a sweepstakes on Instagram offering a chance to win a Year of Boba at Kung Fu Tea and a coveted “Kung Fu Panda 4” Prize Pack, including two tickets to see the movie in theaters, a backpack and more.
Kung Fu Tea kicks off “Kung Fu Panda 4” premier