New Products

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio. Made with innovative ingredients like lion’s mane, a mushroom used in traditional Eastern cultures, and providing 200 mg of caffeine, Rockstar Focus gives consumers functional energy and a mental boost to tackle the day and be the best version of themselves, the company says. The new zero sugar, calorie-free beverage is available in three flavors: Lemon Lime, White Peach and Orange Pineapple. Packaged in 12-ounce cans, Rockstar Focus is available to purchase at retailers where PepsiCo products are sold nationwide, starting at $2.99 a can.

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA. This tropical edition of Pelican’s fan favorite, Beak Breaker Double IPA, delivers bold hops and drinkability true to the original Beak Breaker, the company says. “We want to transport drinkers to a paradise of exotic flavors with every sip,” said Pelican Brewmaster Darron Welch in a statement. “The addition of El Dorado and Nectaron hops are a key part of enhancing the tropical impression of this brew, while the Citra hops enhance the intensity and create a family likeness to Beak Breaker.” The new 8.8% ABV Beak Breaker Tropical Double IPA can be found at any of Pelican Brewing’s four coastal taprooms as well as on store shelves wherever Pelican Brewing Co. is sold.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits. Crafted with a splash of coconut water, Revl Fruits’ 100% juice range is meant to be enjoyed morning, noon and night, served chilled, or included in your favorite concoction, the company says. Available in four flavors — Boldly Cran, Tart Cherry, Berry Wild and Truly Tropical — Revl Fruits was born to fill the “joy gap” in the premium juice market without compromising value and taste, it adds. Packaged in a 32-ounce Tetra Pak carton, Revl Fruits suggested retail price range is $4-$8 depending on the flavor. All flavors are available on Amazon, select Save Mart locations and Gelson’s Market, and will roll out to additional retail stores throughout 2024, it notes.

Malibu, a brand of Pernod Ricard USA, introduced its new ready-to-serve (RTS) cocktail line. Expanding on Malibu’s portfolio of canned cocktails, the new RTS line takes convenience to the next level with a portable, shareable way to enjoy summer vibes no matter the season, the company says. The new line is available in Strawberry Daiquiri, Pineapple Bay Breeze and Rum Punch flavors. An early adopter of the Tetra Pack format, each Malibu RTS Cocktail comes in a 1-liter bottle that contains about seven servings, available nationwide this spring for a suggested retail price of $14.99, it says.

Sparkling Ice, a brand of Talking Rain Beverage Co., announced the launch of its Sparkling Ice STARBURST — a new line of flavors that capture the taste of STARBURST original fruit chew candy with zero sugar. “Sparkling Ice STARBURST is a bold new sparkling water collaboration, designed to surprise and delight our loyal fans and attract a whole new legion of flavor-loving consumers to our zero-sugar beverages,” said Rich DePencier, chief growth officer at Talking Rain, in a statement. The new line of STARBURST-inspired Sparkling Ice comes in the candy’s four original flavors: Cherry, Lemon, Orange and Strawberry. Sparkling Ice STARBURST now is available to purchase online at Amazon and at select retailers, rolling out nationally throughout the spring, the company says.

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink. RECOVER 180’s unique formulation combines coconut water with a balanced blend of electrolytes and vitamins, and organic flavors, to provide the hydration necessary to recover strong without any added sugars, chemicals, preservatives or artificial colors, the company says. The formula also contains organic elderberry, which is rich in antioxidants and is known to help lower inflammation and boost immunity support, it notes. Packaged in 16.9-ounce bottles, RECOVER 180 can be purchased nationwide at Sprouts Farmers Market, QuikTrip, and online at Amazon, as well as regionally through King Soopers, Fred Meyer, Smiths and more.

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says. Crafted by Absinthia Vermut, this new absinthe is infused with butterfly pea flower, delivering an eye-catching vibrant blue hue that turns purple when citrus is added and adds a flavor complexity to the classic absinthe, the company notes. “I was ready to take drinkers on a journey that celebrated the flavor of absinthe but added a bold element to help expand their interest in absinthe as a core cocktail ingredient,” Vermut said in a statement. “The visual artistry of the butterfly pea flower was the perfect answer. Each sip unfolds with subtle floral notes, and the visual allure makes for an enchanting drinking experience.” Packaged in a 375-ml bottle, the 55% ABV Absinthia Absinthe Bleue can be purchased by visiting the company’s website.

Absolut unveiled its new Absolut Cocktails line with flavors Vodka Mojito and Raspberry Lemonade. With a 15% ABV, Absolut Cocktails have a light and sweet twist, offered in a multi-serve format (five servings in each bottle), the company notes. The Vodka Mojito Cocktail combines Absolut’s premium vodka with natural lime, mint flavors and simple syrup for a balanced and refreshing taste, while the Raspberry Lemonade Cocktail combines Absolut’s premium vodka with natural raspberry, lemon flavors and simple syrup for a smooth cocktail experience, it says. Packaged in 750-ml bottles, Absolut’s ready-to-serve cocktails now are available to purchase at select retailers nationwide for a suggested retail price of $18.99 a bottle.