By Barbara Harfmann | Managing Editor
The National Sleep Foundation promoted the benefits of healthy sleep and its significance to overall health through a weeklong celebration, Sleep Awareness Week, March 14-20. The foundation notes that 89 percent of working adults have regular sleep problems, while fatigued driving was responsible for at least 90,000 car crashes, 50,000 injuries and 800 deaths in 2017.
A Harvard University study estimates that bad sleep costs companies $2,280 for each employee, or 11.3 days of productivity, each year; and $411 billion in total costs from insufficient sleep.
Luckily, many remedies are available that are designed to help consumers to comfortably fall and stay asleep. For instance, Bulletproof Sleep Collagen Protein is perfect for mixing in a warm drink just before bed. With a taste of lucuma vanilla, Sleep Collagen Protein is a marriage of contemporary tools (collagen and melatonin) and ayurvedic and natural options (chamomile, magnesium citrate), the company says. Along with promoting a restful night’s sleep, the benefits of collagen support healthier, strong hair, nails, skin and joints, it adds.
There’s also the aptly named Snoooze, an all-natural, plant-based beverage containing the sleep-inducing herbs passion flower, valerian, lemon balm and lime blossom, which is infused with natural hops and peppermint flavor. Developed by Hans Vriens, the same entrepreneur who brought the then-unknown Australian energy drink Red Bull to the United States, Snoooze is a ready-to-drink 4.6-ounce beverage featuring packaging that proclaims “Sweet Dreams, Happy Days.” The melatonin-free beverage is available in two variants: Snoooze Regular and Snoooze Strong.
In a statement, Vriens said: “We all lead busy lives and it is hard for us to turn off our brains to get a good night’s sleep. This product is a natural, non-habit forming way to support your natural sleep cycles and help you sleep restfully. So you can be at your best the next day.”
Additionally, vitamin D and the benefits of warm sunlight also can promote restorative sleep, ease depression and reduce anxiety, experts note.
Now that Daylight Savings Time is here and clocks have “sprung ahead,” I, for one, am going to enjoy the extra hours of sunlight, give my brain a break and find more time to simply sit and soak in the sun. BI
Sleep, sun and down time
How much sleep do you get a night? I strive to get the National Sleep Foundation’s recommended seven to nine hours of sleep a night, but sometimes, like many, I struggle falling asleep, particularly as my mind races with thoughts of the day, what I have to do tomorrow, etc.
Drinks
Between
With help from award-winning actor, writer, director and veritable jack-of-all trades Neil Patrick Harris, Baileys launched Baileys Deliciously Light that’s made with 40 percent less sugar and 40 percent less calories than Baileys Original Irish Cream. The lighter liqueur also features cream from Ireland combined with Irish whiskey, fine spirits, rich cocoa and vanilla flavors. Given that Harris knows the importance of taking a light break, he generously gifted the ultimate light break to his longtime friend and confidante, Michael Serrato.
For consumers wanting to treat a friend or two, Baileys partnered with Cocktail Courier to offer four custom Light Break packages, each specially curated with a unique Baileys Deliciously Light cocktail on top of other assorted goodies.
With Baileys Deliciously Light at the ready, Harris treated Serrato to hundreds of festive balloons, a dedicated marching band, along with a personalized billboard in the sky sharing a billowy motivational message over his home.
"Without a doubt, one of the best parts of the day is when you can finally take a moment and treat yourself to a much-needed break," Harris said in a statement. “However, many of us forget to do just that. As we ease into 2021, it's obvious that we all need to take it easy every now and then.”
BODYARMOR launched its first-ever ad campaign to coincide with its latest production innovation: BODYARMOR EDGE. The campaign features star athlete partners and investors Ja Morant, NBA point guard for the Memphis Grizzlies, and Kyler Murray, NFL quarterback for the Arizona Cardinals. Designed to deliver the latest in active hydration and sports nutrition with an edge, BODYARMOR EDGE combines the premium hydration qualities of BODYARMOR Sports Drink with natural caffeine to give consumers a boost on and off the field, the company says. The new line also is developed with the same coconut water-based formula and provides more than 1,000 mg of hydrating electrolytes plus 100 mg of natural caffeine. GET YOUR EDGE is a multi-faceted campaign consisting of digital creative, out-of-home, radio and social executions, showcasing Morant and Murray as they transform into their super-human selves thanks to the added boost from BODYARMOR EDGE. Packaged in 20.2-ounce bottles, BODYARMOR EDGE is available at retailers nationwide in four flavors: Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy.
On the EDGE
of Greatness
Following an unprecedented year, Sonoma County Vintners is giving consumers one more reason to celebrate the arrival of spring, with the declaration of April as Sonoma County Wine Month. Throughout the month, many of the more than 400 wineries in Sonoma County will offer in-person specials, shipping promotions, innovative virtual tastings, cooking classes, winemaker meet and greets and more. With more than 60 varietals of wines and 18 unique American Viticultural Areas (AVAs), Sonoma County is a wine region like no other. In addition to the incredible diversity, Sonoma County also is the first wine region in the world to be 99 percent sustainable.
— Michael Haney, executive director of Sonoma County Vintners, Santa Rosa, Calif.
Consumers can explore new wines without breaking the bank with In Good Taste wine tasting flights. The single-glass wine bottles enable consumers to add a new stamp to their wine passport and travel the world without committing to the price tag of a whole bottle or leaving home, the company says. In Good Taste delivers small-batch wines in 187-ml single-glass decorative bottles directly to one’s doorstep. The program gives wine enthusiasts the ability to explore more and commit less with eight unique wines in each tasting flight, enabling fans to discover a new region or style of winemaking they might not otherwise have considered. Each wine is handpicked and available in limited batches, and consumers are invited to experiment on their own or join a complimentary virtual tasting to learn the ins and outs of each bottle before finding their favorite and ordering a full-size bottle.
Take flight with
virtual tastings
April 2021 | bevindustry.com
