\u003c/strong>In 2020, through a partnership with Anheuser-Busch InBev, GHOST Energy was founded. \u003c/p>\u003cp >The company looked at data from GNC and discovered that customers were “purchasing energy drinks alongside GHOST products,” Lourenco explains. Other GHOST products include protein powders, pre-workout mixes, muscle builders and gamer mixes.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"elRWblLc9L-","type":"section","children":["eE6Ew_pXNAo","etXt_dHtjQf","e6cVGwEyyvX"],"cl":"section"},{"key":"eQiXMGH0F32","content":{"text":"\u003cp >“We began brainstorming what a GHOST entrant in the category would look like, and how we could extend all the things that made GHOST special and unique in sports nutrition into the vast world of beverage,” Lourenco says. “The now CEO of Anheuser-Busch InBev reached out to us, because he was a fan of our sports nutrition line, and was wondering if we had any ambitions in the beverage category. And that’s a really important part of our story. GHOST’s first step forward has always been an authentic one, even entering this world.”\u003c/p>\u003cp >The first year GHOST ENERGY was launched into the broader convenience and grocery market was 2021. Initially, Lourenco explains, the energy beverage was only available in five to six markets, as well as in a handful of retailers.\u003c/p>\u003cp >“It caught fire quickly, and in 2022, we launched nationally at almost every major chain, including Kroger, 7-Eleven, Publix and more,” he says. \u003c/p>\u003cp >Compared with other energy drinks on the market, Lourenco notes that GHOST stands out because of the brand’s transparency. \u003c/p>\u003cp >“GHOST ENERGY is the first full-disclosure energy drink, which means the active ingredients in each sip are clearly listed out in the nutrition facts panel,” he explains. “GHOST ENERGY is the fully transparent, fully loaded, feel-good energy drink with no sugar or artificial colors.”\u003c/p>\u003cp >\u003cstrong >Seeing sweet success\u003c/strong>\u003cbr />Lourenco credits flavor collaborations as a driving influence of consumer interest in the brand. \u003c/p>\u003cp >The SOUR PATCH KIDS: Blue Raspberry flavor is the leading favorite, he says, while the Orange Cream is a close second. The company is seeing success with the Orange Cream flavor “even beyond retail and in event/on-premise locations,” he adds.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"etFsFLdB7aH","type":"section","children":["eQiXMGH0F32"],"cl":"section"},{"key":"e2rrUR7ENDJ","content":{"text":"\u003ch2 >“I say a lot that ‘authenticity is undefeated’ and you’re seeing companies really try to drive home deep partnership versus basic advertisement in really fun ways.”\u003c/h2>\u003cp >— Dan Lourenco, co-founder of GHOST ENERGY\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"el7GPJyhrrt","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ebRKdVrr3uG","type":"rectangle","actions":["el7GPJyhrrt"],"cl":"rectangle"},{"key":"eUxpRPxVS3U","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eaJnVJeoPct","type":"rectangle","actions":["eUxpRPxVS3U"],"cl":"rectangle"},{"key":"eHv8oOqFkj4","type":"section","children":["e2rrUR7ENDJ","ebRKdVrr3uG","eaJnVJeoPct"],"cl":"section"},{"key":"elyvtMF97Nn","content":{"text":"\u003cp >Other collaboration flavors of GHOST ENERGY include Warheads: Sour Green Apple, Warheads: Sour Watermelon, and Swedish Fish. The most recent launch is the GHOST x FAZE CLAN FAZE POP beverage and gamer.\u003c/p>\u003cp >“In 2022, we signed a multi-year deal with FaZe Clan, and this new flavor launched in GHOST ENERGY and GHOST GAMER,” Lourenco says. “’FAZE POP’ is inspired by the nostalgic Popsicle flavor you know and love, with classic raspberry and citrus notes.”\u003c/p>\u003cp >The brand also has partnered with music festivals across the United States, which Lourenco says is beneficial for awareness and, most importantly, getting “cans in hands.”\u003c/p>\u003cp >“Life is Beautiful in Las Vegas is celebrating is 10-year anniversary this year, and as a Vegas-born brand ourselves, we’re proud to be a partner,” he says. “Also in Vegas, we recently partnered with both the NHL’s Vegas Golden Knights and their home, T-Mobile Arena. It’s beyond humbling and exciting to see our brand showing up in a big way in those places.”\u003c/p>\u003cp >\u003cstrong >Going forward with GHOST\u003c/strong>\u003cbr />With plans to expand the portfolio in the future, comes the potential of also moving into other beverage categories, Lourenco notes. \u003c/p>\u003cp >“We’re proud of how much ‘time’ we spend with our community both on and offline, and that translates into an amazing and fast feedback loop that helps us constantly improve existing products and develop new products,” he explains. “We’re always working on new flavors, and with the success of our hydration powder at GNC, as well as the recent explosion of hydration ready-to-drink innovation in the market, we just might be thinking about that category.”\u003c/p>\u003cp >GHOST ENERGY is available nationwide at stores like GNC, 7-Eleven, Kroger, Circle K and more, and just launched at Walmart. The drinks will be available in Target imminently, Lourenco says. \u003c/p>\u003cp >“You only get one first impression with those major retailers, and we really worked closely with their respective teams to make sure the time and merchandising was right to make it a big win for all,” Lourenco says. \u003c/p>\u003cp >He describes the current energy market as being “on fire” and he doesn’t think it’s slowing down anytime soon. \u003c/p>\u003cp >“As far as GHOST, we don’t know how high is high,” Lourenco says. “We’re going to keep building the brand as we always have authentically, brick by brick.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"emZ1cIOSeqE","type":"section","children":["elyvtMF97Nn"],"cl":"section"},{"key":"eGL1_ghQ_4p","type":"section","cl":"section"},{"key":"eO6zX0_AYxm","content":{"src":{"key":"zLITtUJks","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","ratio":2.86404833836858}},"type":"image","cl":"image"},{"key":"eHJuLDXUFOb","content":{"text":"\u003cp >April 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"ePrsvJq0jBK","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ermisT2EARr","type":"section","actions":["ePrsvJq0jBK"],"children":["eO6zX0_AYxm","eHJuLDXUFOb"],"cl":"section"},{"key":"p6ETDoxgQkO","children":["egh5ArKdCJv","edFbwlVe8rR","eZf8MPwJWFp","elRWblLc9L-","etFsFLdB7aH","eHv8oOqFkj4","emZ1cIOSeqE","eGL1_ghQ_4p","ermisT2EARr"]},{"key":"eC69fLtbdjr","content":{"link":{"mode":0,"page":"pIEtESsg7mT"}},"type":"external-link","cl":"external-link"},{"key":"efvTMS5A3iN","content":{"text":"\u003cp >\u003cstrong >Spirits: \u003c/strong>Premiumization, RTDs lift category\u003c/p>"},"type":"text","actions":["eC69fLtbdjr"],"cl":"text pRLZEonGsz"},{"key":"ejgsmxYGwWb","content":{"menu":"0s4SCUj96V"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z"]},"cl":"w7Ty9ifjBD"},{"key":"eytrTFG-qhi","type":"rectangle","cl":"rectangle"},{"key":"eKLwfnSt6rB","type":"rectangle","cl":"rectangle"},{"key":"e8GsKRPvilE","content":{"text":"\u003cp>To submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"etIgYknsmz8","content":{"text":"\u003ch1>Products\u003c/h1>"},"type":"text","cl":"text"},{"key":"ednjQh_RNRv","content":{"text":"\u003ch2>New\u003c/h2>"},"type":"text","cl":"text"},{"key":"eGCTa_Y-VaP","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ejlL-o5VCQb","type":"frame","actions":["eGCTa_Y-VaP"],"children":["etIgYknsmz8","ednjQh_RNRv"],"cl":"frame"},{"key":"e9pMFWx_TyT","type":"frame","children":["e8GsKRPvilE","ejlL-o5VCQb"],"cl":"frame"},{"key":"exapFnb19An","content":{"pageMenu":"0s4SCUj96V"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"]},"cl":"w1br1l0lsu-u06"},{"key":"elkyDYCF0dA","content":{"link":{"mode":2,"href":"https://www.dropbox.com/s/ddv3tlbfiav5qaa/BI0423_Issue.pdf?dl=1","target":true}},"type":"external-link","cl":"external-link"},{"key":"eqilnnpFX-P","content":{"shapeId":"sJZA9TExrX"},"type":"shape","actions":["elkyDYCF0dA"],"cl":"shape"},{"key":"ewNCgrfkCU5","content":{"link":{"mode":0,"page":"pN_3ajIcdj8"}},"type":"external-link","cl":"external-link"},{"key":"eFo6adQedNs","content":{"shapeId":"axhnTf-Px0"},"type":"shape","actions":["ewNCgrfkCU5"],"cl":"shape"},{"key":"e8Ef4_-1_bZ","content":{"link":{"mode":2,"href":"https://www.bevindustry.com/publications/3"}},"type":"external-link","cl":"external-link"},{"key":"ef_b1QfPYi5","content":{"shapeId":"xuDw3ZPZeQ"},"type":"shape","actions":["e8Ef4_-1_bZ"],"cl":"shape"},{"key":"eCNF74iNU05","content":{"linkText":"TOC","link":{"mode":0,"page":"pzjVgpnl5nN"}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"ezp9islgFdn","type":"frame","children":["exapFnb19An","eqilnnpFX-P","eFo6adQedNs","ef_b1QfPYi5","eCNF74iNU05"],"cl":"frame"},{"key":"fixed","visibility":{"ejgsmxYGwWb":true,"efvTMS5A3iN":{"pGF_gCSxZZv":true},"ezp9islgFdn":true,"e9pMFWx_TyT":{"pRZ8EjexX9N":true},"eytrTFG-qhi":{"pRZ8EjexX9N":true},"eKLwfnSt6rB":{"pRZ8EjexX9N":true}},"children":["efvTMS5A3iN","ejgsmxYGwWb","eytrTFG-qhi","eKLwfnSt6rB","e9pMFWx_TyT","ezp9islgFdn"]}],"pages":[{"key":"p3TyQWdO5sG","title":"Packaging","desc":"As sustainability has grown in importance to shoppers with environmental concerns, more beverage brands are using post-consumer recycled (PCR) content to support a circular economy.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bfvZbPdP7R.jpg","path":"packaging"},{"key":"p3cdVgxoZqk","title":"Last Drop","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/EG11-jupu_.jpg","path":"last-drop"},{"key":"p4MNytw3Qmx","title":"Ad TBF Tate & Lyle","cover":"undefined/image/social/undefined/p4MNytw3Qmx/v/0.jpg","path":"ad-tbf-tate--lyle"},{"key":"p4TzwU4y-b9","title":"Ad AM K&B","cover":"undefined/image/social/undefined/p4TzwU4y-b9/v/0.jpg","path":"ad-am-kb"},{"key":"p55Vh_ZiaAT","title":"Ingredient Spotlight","desc":"Consumers are seeking out plant-based products for a variety of reasons, but the two most popular factors being that such options are better for their health and better for the planet, experts note.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/f2k_4KPCt9.jpg","path":"ingredient-spotlight"},{"key":"p5QT5ca7wzw","title":"Industry Issues","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/iYX2s9GQya.jpg","path":"industry-issues"},{"key":"p5h6ygibLGH","title":"Ad GNT Webinar House Ad","cover":"undefined/image/social/undefined/p5h6ygibLGH/v/0.jpg","path":"ad-gnt-webinar-house-ad"},{"key":"p6CG34_JrYz","title":"Ad BMC House","cover":"undefined/image/social/undefined/p6CG34_JrYz/v/0.jpg","path":"ad-bmc-house"},{"key":"p6ETDoxgQkO","title":"Up Close Wtih","desc":"GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/2ISaI3N_cK.jpg","path":"up-close-wtih"},{"key":"p9NHWjkmt3T","title":"Ad AM Ambaflex","cover":"undefined/image/social/undefined/p9NHWjkmt3T/v/0.jpg","path":"ad-am-ambaflex"},{"key":"pAfyeRSiHrD","title":"Ad AM Lanxess","cover":"undefined/image/social/undefined/pAfyeRSiHrD/v/0.jpg","path":"ad-am-lanxess"},{"key":"pBIioYre2Uu","title":"Ad FSS House","cover":"undefined/image/social/undefined/pBIioYre2Uu/v/0.jpg","path":"ad-fss-house"},{"key":"pB_yfIwjw0g","title":"Ad Kyowa Webinar House Ad","cover":"undefined/image/social/undefined/pB_yfIwjw0g/v/0.jpg","path":"ad-kyowa-webinar-house-ad"},{"key":"pC60k0Rnr7v","title":"Ad AM House ","cover":"undefined/image/social/undefined/pC60k0Rnr7v/v/0.jpg","path":"ad-am-house-"},{"key":"pGF_gCSxZZv","title":"Cover","cover":"undefined/image/social/undefined/pGF_gCSxZZv/v/0.jpg","path":"","index":true},{"key":"pGfIotSURjw","title":"Ad TBF KGI","cover":"undefined/image/social/undefined/pGfIotSURjw/v/0.jpg","path":"ad-tbf-kgi"},{"key":"pHbWe2uqEUg","title":"Distribution Jeff","desc":"The electric truck conversation tends to focus on battery-electric vehicles (BEVs), but there has been some activity in hydrogen fuel cells, especially for heavy duty applications. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ji1gxbElzB.jpg","path":"distribution-jeff"},{"key":"pI4mRopebWX","title":"Distribution DSD","desc":"With increased SKUs, retailers need to have broader product availability, and wholesalers want to have the ability to service those retailers more efficiently, as such, DSD solutions that aid with inventory, merchandising and forecasting automation a","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ji1gxbElzB.jpg","path":"distribution-dsd"},{"key":"pIEtESsg7mT","title":"Category Focus Spirits","desc":"Despite economic concern, spirits dollar and volume sales lifted the category led by RTDs and tequila/mezcal. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ZTtTAI7MXs.jpg","path":"category-focus-spirits"},{"key":"pIIic1b6Ld-","title":"Ad TBF Sweegen","cover":"undefined/image/social/undefined/pIIic1b6Ld-/v/0.jpg","path":"ad-tbf-sweegen"},{"key":"pIc008gSEo2","title":"Operations Perspective","desc":"Technology advancements have a growing influence on beverage facilities. As these technologies progress, beverage producers have questions to ask where technology fits in their operations.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/G3WydnRRM3.jpg","path":"operations-perspective"},{"key":"pKj12WkoEtg","title":"Ad AM Teledyne","cover":"undefined/image/social/undefined/pKj12WkoEtg/v/0.jpg","path":"ad-am-teledyne"},{"key":"pLC_KfuEyEv","title":"Ad TBF Niagara","cover":"undefined/image/social/undefined/pLC_KfuEyEv/v/0.jpg","path":"ad-tbf-niagara"},{"key":"pN_3ajIcdj8","title":"Help Guide","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/2JHgiyFT5-.jpg","path":"help-guide"},{"key":"pNvgmxytHA4","title":"Packaging Equipment","desc":"As beverage-maker’s need to do more with today’s filling equipment, original equipment manufacturers are prioritizing changeover speeds, safety and efficacy in their solutions.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bfvZbPdP7R.jpg","path":"packaging-equipment"},{"key":"pR6fmJBMgbA","title":"Ad TBF McCormick","cover":"undefined/image/social/undefined/pR6fmJBMgbA/v/0.jpg","path":"ad-tbf-mccormick"},{"key":"pRZ8EjexX9N","title":"New Products","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/Ub6w8rsaaS.jpg","path":"new-products"},{"key":"pReEWuD_vOj","title":"Ad ZAHM & NAGEL","cover":"undefined/image/social/undefined/pReEWuD_vOj/v/0.jpg","path":"ad-zahm--nagel"},{"key":"pSo2iABbo9-","title":"Ad TBF Donaldson","cover":"undefined/image/social/undefined/pSo2iABbo9-/v/0.jpg","path":"ad-tbf-donaldson"},{"key":"pWCrfL2yGFj","title":"R&D","desc":"As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/YK6k20pYEr.jpg","path":"rd"},{"key":"pXeQoiPYp1X","title":"Ad MTF House","cover":"undefined/image/social/undefined/pXeQoiPYp1X/v/0.jpg","path":"ad-mtf-house"},{"key":"pZPhZioXkrG","title":"Industry Issues Expo West","desc":"Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted more than 65,000 registered attendees and 3,000 exhibiting companies March 7-11 at the Anaheim Convention Center. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/iYX2s9GQya.jpg","path":"industry-issues-expo-west"},{"key":"pZQM-DaLinH","title":"Cover Feature","desc":"Since its founding in 2012, powdered hydration brand Liquid I.V. has prioritized the symbiotic relationship of function and flavor.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/5F_6Vc8jXI.jpg","path":"cover-feature"},{"key":"pahBlKA_U2B","title":"Category Focus Tequila","desc":"Tequila and mezcal are the hot segments in the spirits category thanks to premium offerings, multicultural consumers and innovative cocktails featuring these agave-based spirits.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ZTtTAI7MXs.jpg","path":"category-focus-tequila"},{"key":"paydGD48VCl","title":"Ad Black Swan Webinar","cover":"undefined/image/social/undefined/paydGD48VCl/v/0.jpg","path":"ad-black-swan-webinar"},{"key":"pbkaXdgJbf0","title":"Ad BOFS","cover":"undefined/image/social/undefined/pbkaXdgJbf0/v/0.jpg","path":"ad-bofs"},{"key":"pcBSeALWDra","title":"Masthead","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bgO5h1skbH.jpg","path":"masthead"},{"key":"pcWJB5Nk321","title":"Suppliers Marketplace","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/A9vfx0esm7.jpg","path":"suppliers-marketplace"},{"key":"pce5Q6_SKhr","title":"Ad CCL","cover":"undefined/image/social/undefined/pce5Q6_SKhr/v/0.jpg","path":"ad-ccl"},{"key":"pcySC7VDUMK","title":"Ad TBF Ad Section","cover":"undefined/image/social/undefined/pcySC7VDUMK/v/0.jpg","path":"ad-tbf-ad-section"},{"key":"pdbq0_qROnp","title":"Ad AM DMWH","cover":"undefined/image/social/undefined/pdbq0_qROnp/v/0.jpg","path":"ad-am-dmwh"},{"key":"pg3AmDxX-cf","title":"Ad TBF Chinova","cover":"undefined/image/social/undefined/pg3AmDxX-cf/v/0.jpg","path":"ad-tbf-chinova"},{"key":"pi3eZs_Opfs","title":"Ad DAK","cover":"undefined/image/social/undefined/pi3eZs_Opfs/v/0.jpg","path":"ad-dak"},{"key":"pmP_68DsyhQ","title":"Ad TBF Bevsource","cover":"undefined/image/social/undefined/pmP_68DsyhQ/v/0.jpg","path":"ad-tbf-bevsource"},{"key":"pmPsuGnO4NB","title":"Ad TBF Chromatic","cover":"undefined/image/social/undefined/pmPsuGnO4NB/v/0.jpg","path":"ad-tbf-chromatic"},{"key":"pmTIILnm6I5","title":"Ad TBF House Spread","cover":"undefined/image/social/undefined/pmTIILnm6I5/v/0.jpg","path":"ad-tbf-house-spread"},{"key":"pnGOK20Tidc","title":"Ad TBF Cargill","cover":"undefined/image/social/undefined/pnGOK20Tidc/v/0.jpg","path":"ad-tbf-cargill"},{"key":"pqm9coAJDr5","title":"Ad Premium Listings ","cover":"undefined/image/social/undefined/pqm9coAJDr5/v/0.jpg","path":"ad-premium-listings-"},{"key":"prWJosF1mqZ","title":"Beverage Beat","desc":"As plant-based beverages have grown elevenfold since the turn of the century, discussions have percolated regarding the use of the term milk. Earlier this year, the U.S. Food and Drug Administration (FDA) announced draft recommendations for the indus","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/nT2NKKUMd4.jpg","path":"beverage-beat"},{"key":"prYkTHfWWgz","title":"Special Report","desc":"Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jA_QFB_fQJ.jpg","path":"special-report"},{"key":"pvK3vuGKHKR","title":"Ad Index","cover":"undefined/image/social/undefined/pvK3vuGKHKR/v/0.jpg","path":"ad-index"},{"key":"pyJ3g4-5z8_","title":"Channel Strategies","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/wEnwB_Z28e.jpg","path":"grandiloquent"},{"key":"pyN6AzWt_gW","title":"Between Drinks","desc":"Growing urbanization, changing lifestyles are some pivotal factors influencing the demand for instant coffee, especially among youngsters, around the world, expert note. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/p_qazl_L-l.jpg","path":"between-drinks"},{"key":"pzjVgpnl5nN","title":"Table of Contents","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XRqExUFC0f.jpg","path":"table-of-contents"}],"shapes":{"axhnTf-Px0":[512,512,"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z"],"sJZA9TExrX":[384,512,"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z"],"xuDw3ZPZeQ":[512,512,"M480 0H32C14.33 0 0 14.33 0 32v192h512V32c0-17.67-14.33-32-32-32zM352 152c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40zM0 480c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32V256H0v224zm160-112c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40z"]},"images":{"bObp0Vh6rz":{"meta":{"width":5760,"description":"Highball glass, Cocktail garnish, Food, Tableware, Liquid, Drinkware, Ingredient, Fruit, Water","height":3840},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",2560]]},"c60qmazo3c":{"meta":{"width":4162,"height":6243,"description":"Beverage can, Material property, Tin, Font, Drink"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c60qmazo3c.jpeg",2560]]},"uGVFkXO8nA":{"meta":{"width":800,"height":800,"description":"Flash photography, Eyewear, Cap, Elbow"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uGVFkXO8nA.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uGVFkXO8nA.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uGVFkXO8nA.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uGVFkXO8nA.jpg",800]]},"zLITtUJks":{"meta":{"description":"Logo, Text, Font"},"src":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","srcset":[["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/500.png",500],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1080],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1600],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",2100]]}},"pkg":{"w75y8u1c":"basic","image":"basic","text":"basic","section":"basic","frame":"basic","w3tbowgsq-":"pMdFOsZW1t","rectangle":"basic","external-link":"basic","shape":"basic","w7Ty9ifjBD":"pEIMfUpQ6oy","w1br1l0lsu-u06":"pgxSSDpDPRe"},"menus":{"0s4SCUj96V":{"children":[{"link":{"mode":0,"page":"pGF_gCSxZZv"},"title":"Cover","key":"rx5bhaPTlo"},{"link":{"mode":0,"page":"pN_3ajIcdj8"},"title":"Help Guide","key":"FwSRRe-7it"},{"link":{"mode":0,"page":"pzjVgpnl5nN"},"title":"Table of Contents","key":"cg1Tj0mJOZ"},{"link":{"mode":0,"page":"prWJosF1mqZ"},"title":"Beverage Beat","key":"2or5NMV4ej"},{"link":{"mode":0,"page":"pReEWuD_vOj"},"title":"Ad ZAHM & NAGEL","key":"L5GWGgTzNA"},{"link":{"mode":0,"page":"p5QT5ca7wzw"},"title":"Industry Issues","key":"4ePpo12YbX"},{"link":{"mode":0,"page":"pZPhZioXkrG"},"title":"Industry Issues Expo West","key":"H5CE9IvIdv"},{"link":{"mode":0,"page":"p5h6ygibLGH"},"title":"Ad GNT Webinar House Ad","key":"e0G0NY--fi"},{"link":{"mode":0,"page":"pIEtESsg7mT"},"title":"Category Focus Spirits","key":"Iv3i7L7wdO"},{"link":{"mode":0,"page":"pce5Q6_SKhr"},"title":"Ad CCL","key":"rG7GjqOIV4"},{"link":{"mode":0,"page":"pahBlKA_U2B"},"title":"Category Focus Tequila","key":"XTHygz6pVF"},{"link":{"mode":0,"page":"paydGD48VCl"},"title":"Ad Black Swan Webinar","key":"b5kzEPF2Ej"},{"link":{"mode":0,"page":"pRZ8EjexX9N"},"title":"New Products","key":"-p17QZPYpO"},{"link":{"mode":0,"page":"pi3eZs_Opfs"},"title":"Ad DAK","key":"UN-t1DF9hK"},{"link":{"mode":0,"page":"prYkTHfWWgz"},"title":"Special Report","key":"H_JHTTCipL"},{"link":{"mode":0,"page":"pmTIILnm6I5"},"title":"Ad TBF House Spread","key":"H6Oipd8s7n"},{"link":{"mode":0,"page":"pcySC7VDUMK"},"title":"Ad TBF Ad Section","key":"CMtzeZqCvv"},{"link":{"mode":0,"page":"pZQM-DaLinH"},"title":"Cover Feature","key":"sB7B_HxH5d"},{"link":{"mode":0,"page":"p6ETDoxgQkO"},"title":"Up Close Wtih","key":"t9WuMi5xhb"},{"link":{"mode":0,"page":"pB_yfIwjw0g"},"title":"Ad Kyowa Webinar House Ad","key":"mCk-QHAvbi"},{"link":{"mode":0,"page":"pyN6AzWt_gW"},"title":"Between Drinks","key":"3Vctmp8H9F"},{"link":{"mode":0,"page":"pyJ3g4-5z8_"},"title":"Channel Strategies","key":"jL-pB9zWFb"},{"link":{"mode":0,"page":"p6CG34_JrYz"},"title":"Ad BMC House","key":"GmbOBtrUsy"},{"link":{"mode":0,"page":"pNvgmxytHA4"},"title":"Packaging Equipment","key":"ZBopk58-l1"},{"link":{"mode":0,"page":"pbkaXdgJbf0"},"title":"Ad BOFS","key":"TKxOn3NIOA"},{"link":{"mode":0,"page":"p3TyQWdO5sG"},"title":"Packaging","key":"SDJsH8Ey5a"},{"link":{"mode":0,"page":"pBIioYre2Uu"},"title":"Ad FSS House","key":"i2ZZXxAKSd"},{"link":{"mode":0,"page":"pWCrfL2yGFj"},"title":"R&D","key":"oqXhQSCfjm"},{"link":{"mode":0,"page":"pXeQoiPYp1X"},"title":"Ad MTF House","key":"WpZ1fQYfk6"},{"link":{"mode":0,"page":"p55Vh_ZiaAT"},"title":"Ingredient Spotlight","key":"fo50R1tAbo"},{"link":{"mode":0,"page":"pHbWe2uqEUg"},"title":"Distribution Jeff","key":"kb0RSQd2-5"},{"link":{"mode":0,"page":"pI4mRopebWX"},"title":"Distribution DSD","key":"s_gUIv2459"},{"link":{"mode":0,"page":"pIc008gSEo2"},"title":"Operations Perspective","key":"___Rf0GjkW"},{"link":{"mode":0,"page":"pcWJB5Nk321"},"title":"Suppliers Marketplace","key":"T_MlGnLLI_"},{"link":{"mode":0,"page":"p3cdVgxoZqk"},"title":"Last Drop","key":"HyyRT6NPER"},{"link":{"mode":0,"page":"pqm9coAJDr5"},"title":"Ad Premium Listings ","key":"fKv6IwdFun"},{"link":{"mode":0,"page":"pC60k0Rnr7v"},"title":"Ad AM House ","key":"V2zun37kcf"},{"link":{"mode":0,"page":"pvK3vuGKHKR"},"title":"Ad Index","key":"6kkfVCPBhi"},{"link":{"mode":0,"page":"pcBSeALWDra"},"title":"Masthead","key":"zrakN8i9vZ"}],"title":"pdf","key":"0s4SCUj96V"}},"primaryMenu":"0s4SCUj96V","settings":{"devices":[{"mode":"desktop","columnWidth":[1024,1024],"minMax":true,"canvasSize":[1440,900]},{"mode":"tablet","minMax":true,"columnWidth":[600,600],"canvasSize":[768,1024]},{"mode":"mobile","minMax":true,"columnWidth":[320,320],"canvasSize":[375,667]}]},"masterMode":"desktop"}