Although more and more consumers are finding favor with club stores that has not stopped operators in this market from embracing eCommerce as well as other forms of technology to elevate the consumer experience.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"etAg3O3HxJi","type":"section","children":["e8t-Zvim1yY"],"cl":"section"},{"key":"epwXPUQ6Mk3","content":{"text":"\u003ch2 >“The future of club stores is being significantly influenced by advancements in technology and the growing prevalence of eCommerce. The increasing preference for online shopping and the use of mobile applications has ignited a competitive shift toward the digital sphere.”\u003c/h2>\u003cp >— Christian Perdomo, industry research analyst at IBISWorld\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e1lCTijoHag","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ezoPlxuNBJp","type":"rectangle","actions":["e1lCTijoHag"],"cl":"rectangle"},{"key":"eckZxSg0POi","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eMEC7GvTjgo","type":"rectangle","actions":["eckZxSg0POi"],"cl":"rectangle"},{"key":"eEWYTcm4_qY","type":"section","children":["epwXPUQ6Mk3","ezoPlxuNBJp","eMEC7GvTjgo"],"cl":"section"},{"key":"eVz8bbqla4n","content":{"text":"\u003cp >“The future of club stores is being significantly influenced by advancements in technology and the growing prevalence of eCommerce,” IBISWorld’s Perdomo says. “The increasing preference for online shopping and the use of mobile applications has ignited a competitive shift toward the digital sphere. Recognizing this trend, club stores now prioritize establishing sophisticated eCommerce platforms and user-friendly mobile apps to retain their clientele.”\u003c/p>\u003cp >Perdomo adds that the COVID-19 pandemic accelerated the digital transformation as well as the demand for contactless shopping experiences. \u003c/p>\u003cp >“To remain competitive, club stores must ensure they can seamlessly integrate both online and offline shopping experiences,” he says “This entails harnessing cutting-edge technologies to cater to the convenience-driven nature of modern-day consumers while preserving the distinct values and attributes offered by traditional physical stores.”\u003c/p>\u003cp >Yet, eCommerce is not the only way that club stores are embracing technology. Earlier this year, BJ's Wholesale Club, Marlborough, Mass., announced its partnership with Simbe to roll out the company’s business intelligence solution, Tally, to all of the company’s stores. Incorporating Simbe’s AI-powered solution into chain-wide operations will provide greater visibility into club conditions and deeper business insights, the company notes.\u003c/p>\u003cp >“We are excited to collaborate with Simbe to bring their industry-leading technology and platform to our clubs,” said Jeff Desroches, executive vice president and chief operations officer at BJ’s Wholesale Club, in a statement. “By deploying Tally in all of our club locations, we will gain unprecedented insights which will leverage real-time data, enabling us to continuously improve our operation and ensure that we’re offering the best possible experience to both our team members and members.”\u003c/p>\u003cp >Tally works by autonomously roaming club aisles multiple times a day, where it leverages computer vision technology to collect accurate shelf data that ensures products are in-stock, shelved appropriately, and accurately priced, according to the company. This real-time data enables faster restocking, directs BJ’s team members to quickly locate products, and provides valuable visibility into inventory tracking, it says. \u003c/p>\u003cp >Additionally, Sam’s Club, a division of Walmart Inc., Bentonville, Ark., announced in February that real-time, intelligently retargeted display advertising is now available across tens of thousands of sites on the open web through Sam’s Club Member Access Platform (MAP). This feature — provided in partnership with The Trade Desk and LiveRamp (RAMP) — leverages first-party member data, advertiser data and AI-powered, real-time behavioral insights from Sam’s Club to make advertising campaigns smarter, more effective and more personalized, according to the company.\u003c/p>\u003cp >Sam’s Club MAP uses real-time, accurate data from registered Sam’s Club members, including exact data on purchase history, demographics, recent purchases of similar items and basket size, the company says. As a result, MAP campaigns can deliver personalized ads in real time to members who’ve expressed interest in a product but have not yet made a purchase, it notes.\u003c/p>\u003cp >Mic Zavarella, vice president of marketing at PepsiCo, expressed excitement over the campaign. “We’ve been waiting a long time to be able to retarget using the real-time data that Sam’s Club has,” he said in a statement at the time of the announcement. “This allows us to automate targeting, personalize messaging and create sophisticated media workflows that maximize the efficiency of our campaigns.”\u003c/p>\u003cp >Circana’s Lyons Wyatt notes that the impact from technology and eCommerce has had a varying affect, but the channel can integrate those advancements in its future. \u003c/p>\u003cp >“For the future, club can continue to lean into their assets to leverage technology and eCommerce and drive to even higher heights,” she says. “Consumers ‘treasure hunt’ in addition to purchasing their essentials when shopping at club stores. It is more complicated to have that same experience online; however, online provides additional benefits for the club channel.”\u003c/p>\u003cp >Despite these hurdles, Lyons Wyatt notes that club stores can utilize technology and eCommerce to enhance the online experience to match the aisles-walking experience. \u003c/p>\u003cp >“For in-store enhancement, in-store engagement could be via robots,” she says. “They will enhance the in-store experience and help shoppers on their journey with fun and engaging interactions. Club will find continued success when they have consumers doing both ― walking and treasure hunting the in-store aisles and online as well.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eK_90lTEqdU","type":"section","children":["eVz8bbqla4n"],"cl":"section"},{"key":"pKpnBBoCD1B","children":["ev0zhUYtXGQ","eRE98ZV79Dx","egyeBCHimdp","etAg3O3HxJi","eEWYTcm4_qY","eK_90lTEqdU"]},{"key":"etNvayhEtrL","content":{"menu":"YNyNTa5qDJ"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 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submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"ebnhicRwpAu","type":"section","children":["eY6zhazsHpx"],"cl":"section"},{"key":"e6RcFrsbLC7","type":"rectangle","cl":"rectangle"},{"key":"eWSTWS2lcun","content":{"text":"\u003ch1>Distribution\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e6VE-ibisN5","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eHtTmCqJ_qk","type":"frame","actions":["e6VE-ibisN5"],"children":["eWSTWS2lcun"],"cl":"frame"},{"key":"ewNlN9EDApU","type":"section","children":["e6RcFrsbLC7","eHtTmCqJ_qk"],"cl":"section"},{"key":"e9-lDm-vA3n","type":"rectangle","cl":"rectangle"},{"key":"eZSYStP0_15","content":{"text":"\u003ch1>Cover\u003c/h1>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"eI5ss8ZTfT6","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ePm0Y3XUFXE","type":"frame","actions":["eI5ss8ZTfT6"],"children":["eZSYStP0_15","e-B6dnW69EL"],"cl":"frame"},{"key":"ewOBmFMuXAA","type":"section","children":["e9-lDm-vA3n","ePm0Y3XUFXE"],"cl":"section"},{"key":"epLfoclGaX3","type":"rectangle","cl":"rectangle"},{"key":"egTiW78xexQ","content":{"text":"\u003ch1>Channel\u003c/h1>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"eMmkXfzUxwZ","content":{"text":"\u003ch1>Spotlight\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"elxPN-szzJu","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eJCjSFJhfaL","type":"frame","actions":["elxPN-szzJu"],"children":["eeTTL8V875o","eMmkXfzUxwZ"],"cl":"frame"},{"key":"ezhOzBb-SyI","type":"section","children":["ei58xEb20T4","eJCjSFJhfaL"],"cl":"section"},{"key":"eWJTBMzynlN","type":"rectangle","cl":"rectangle"},{"key":"eZeGfbBfK6b","content":{"text":"\u003ch1>Ad\u003c/h1>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"ebjDtOhKw1-","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eVdNIgQxyRe","type":"frame","actions":["ebjDtOhKw1-"],"children":["eZeGfbBfK6b","eQZ8FGsH-I7"],"cl":"frame"},{"key":"ejMb-LxkDgE","type":"section","children":["eWJTBMzynlN","eVdNIgQxyRe"],"cl":"section"},{"key":"ekz4n9ZJ76j","type":"rectangle","cl":"rectangle"},{"key":"e886r9SxbO_","content":{"text":"\u003cp >\u003cstrong >August 2023\u003c/strong>\u003cbr />Volume 114, Number 8\u003c/p>"},"type":"text","cl":"text"},{"key":"eTwksqMgAQK","content":{"speed":2.5},"type":"w1WUiehfza","cl":"w1WUiehfza"},{"key":"eQUwRoM9-eV","content":{"text":"CONTENTS","loop":false,"runOnce":false,"startDelay":0,"endDelay":0,"iterations":[{"move":true,"fade":true,"scaleText":true,"translateY":{"from":-100,"to":0},"translateX":{"to":0},"scale":{"from":3,"to":1},"opacity":{"from":0,"to":100}}]},"type":"wg1jCVsk4q","actions":["eTwksqMgAQK"],"icons":{"letter":[448,512,"M362.31 292.69a16.12 16.12 0 0 0-11.48-4.69c-8 0-15.83 5.69-15.83 16v64H111v-64a16 16 0 0 0-16.12-16 15.63 15.63 0 0 0-11.19 4.71l-80 80a16 16 0 0 0 0 22.63l80 80A16.16 16.16 0 0 0 95.17 480c8 0 15.83-5.69 15.83-16v-64h224v64a16 16 0 0 0 16.13 16 15.64 15.64 0 0 0 11.18-4.7l80-80a16 16 0 0 0 0-22.63zM79 368v57.37L37.63 384 79 342.64zm288 57.36v-82.73L408.37 384zM431 32H15A16 16 0 0 0-1 48v72a8 8 0 0 0 8 8h16a8 8 0 0 0 8-8V64h176v192h-40a8 8 0 0 0-8 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