\u003c/strong>Consumer trends have influenced the performance of Happi’s products. \u003c/p>\u003cp >Primarily, Hurwitz considers beverages to be an approachable entry point for those who are what she calls “canna-curious.”\u003c/p>\u003cp >“Hemp-derived products can be sold online and distributed in most states, so the behavior of where you purchase cannabis products is starting to shift with this expanded accessibility,” she says. “Also, consumers are craving more interesting, delicious alcohol alternatives that feel fun, like something you’d want to sip while out with friends or at a barbecue.”\u003c/p>\u003cp >Compared with other seltzers currently on the market, Hurwitz says that Happi’s flavors are what set the brand apart. The flavors are created with real, organic fruit in unique blends such as Lime Wild Mint and Blood Orange Ginger. \u003c/p>\u003cp >“We also have functional formulas that are the first-of-their-kind blend of minor cannabinoids like CBN, CBG and CBD with functional mushrooms like lion’s mane or reishi, which boast benefits like helping you focus or fall asleep,” she explains. “The functional beverages are also patent-pending, as Happi is the first brand to combine functional mushrooms and cannabis.”\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"egNm55Cvr_J","type":"section","children":["ecFeMoKhD83"],"cl":"section"},{"key":"enjsvT9DiTx","content":{"text":"\u003ch2 >“We knew Happi could deliver on what consumers wanted — a delicious, healthy-infused seltzer available in a range of doses so anyone, from canna-curious to longtime consumers, can enjoy Happi and that also delivers an effect you can feel.” \u003c/h2>\u003cp >— Lisa Hurwitz, president and co-founder of Happi\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eWrl2OvSr9c","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e69OH17Fk6Q","type":"rectangle","actions":["eWrl2OvSr9c"],"cl":"rectangle"},{"key":"eafTA_V8xWt","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ezUINDKp3i_","type":"rectangle","actions":["eafTA_V8xWt"],"cl":"rectangle"},{"key":"emdyL08PGVD","type":"section","children":["enjsvT9DiTx","e69OH17Fk6Q","ezUINDKp3i_"],"cl":"section"},{"key":"e_UZtk2rknp","content":{"text":"\u003cp >As Happi beverages combine the emerging cannabis category with the already-established seltzer category, the company saw an opportunity to create a non-traditional cannabis product that isn’t edible, “and that tasted better than other formulas on the market,” Hurwitz says.\u003c/p>\u003cp >“We also recognized the gap with both alcoholic seltzer (hangovers, high calories, unhealthy ingredients) and the CBD seltzer market (healthy, but doesn’t make you ‘feel’ any effects),” she adds. “So we knew Happi could deliver on what consumers wanted — a delicious, healthy-infused seltzer available in a range of doses so anyone, from canna-curious to longtime consumers, can enjoy Happi and that also delivers an effect you can feel.”\u003c/p>\u003cp >More recently, the company launched Glow and Nightcap. The functional beverage duo are the first of its kind to hit the market, Hurwitz says. The beverages are formulated to address specific issues, such as finding focus or falling asleep, she adds.\u003c/p>\u003cp >“Glow, perfect for calm and focus, features CBG, CBN and lion’s mane mushroom, while Nightcap is made for soothing slumber with CBN and reishi mushroom,” she explains. “Both formulas have patents pending.”\u003c/p>\u003cp >The most successful product in Happi’s portfolio is Glow, a functional beverage available in the flavor Blood Orange Ginger. Hurwitz calls it “a runaway hit.” The two other flavors, Honeysuckle and Lime Wild Mint, are other best-sellers, she says. \u003c/p>\u003cp >\u003cstrong >Looking ahead\u003cbr />\u003c/strong>While it’s nearly impossible to predict the future, Hurwitz suspects that the future of cannabis seltzers will be a bright one. She expects Happi to be able to grow its direct-to-consumer side of business. \u003c/p>\u003cp >“We’re also eager to expand Happi’s traditional distribution into liquor stores, bars, restaurants and other places infused beverages should be available alongside alcohol,” she says. “We hope we’re one of the brands that leads the way, from flavor innovation and range of doses, to innovations like functional ingredients, which is a space in which we’re already owning as category leaders.”\u003c/p>\u003cp >As for what’s next for the brand, Hurwitz says they are working to expand their flavor lineup and expand their distribution footprint to new states. Although she can’t share anything yet, she notes that fans should stay tuned. \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"elVH7HCFFA-","type":"section","children":["e_UZtk2rknp"],"cl":"section"},{"key":"p77wHFEyOmd","children":["epbrQgZsU1Q","eKwqrw5iTcG","e9sdatP9NPx","ehWROyYRJ_p","egNm55Cvr_J","emdyL08PGVD","elVH7HCFFA-"]},{"key":"etNvayhEtrL","content":{"menu":"YNyNTa5qDJ"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 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submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"ebnhicRwpAu","type":"section","children":["eY6zhazsHpx"],"cl":"section"},{"key":"e6RcFrsbLC7","type":"rectangle","cl":"rectangle"},{"key":"eWSTWS2lcun","content":{"text":"\u003ch1>Distribution\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e6VE-ibisN5","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eHtTmCqJ_qk","type":"frame","actions":["e6VE-ibisN5"],"children":["eWSTWS2lcun"],"cl":"frame"},{"key":"ewNlN9EDApU","type":"section","children":["e6RcFrsbLC7","eHtTmCqJ_qk"],"cl":"section"},{"key":"e9-lDm-vA3n","type":"rectangle","cl":"rectangle"},{"key":"eZSYStP0_15","content":{"text":"\u003ch1>Cover\u003c/h1>"},"type":"text","cl":"text 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pRLZEonGsz"},{"key":"eMmkXfzUxwZ","content":{"text":"\u003ch1>Spotlight\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"elxPN-szzJu","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eJCjSFJhfaL","type":"frame","actions":["elxPN-szzJu"],"children":["eeTTL8V875o","eMmkXfzUxwZ"],"cl":"frame"},{"key":"ezhOzBb-SyI","type":"section","children":["ei58xEb20T4","eJCjSFJhfaL"],"cl":"section"},{"key":"eWJTBMzynlN","type":"rectangle","cl":"rectangle"},{"key":"eZeGfbBfK6b","content":{"text":"\u003ch1>Ad\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eQZ8FGsH-I7","content":{"text":"\u003ch1>Index\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"ebjDtOhKw1-","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eVdNIgQxyRe","type":"frame","actions":["ebjDtOhKw1-"],"children":["eZeGfbBfK6b","eQZ8FGsH-I7"],"cl":"frame"},{"key":"ejMb-LxkDgE","type":"section","children":["eWJTBMzynlN","eVdNIgQxyRe"],"cl":"section"},{"key":"ekz4n9ZJ76j","type":"rectangle","cl":"rectangle"},{"key":"e886r9SxbO_","content":{"text":"\u003cp >\u003cstrong >August 2023\u003c/strong>\u003cbr />Volume 114, Number 8\u003c/p>"},"type":"text","cl":"text"},{"key":"eTwksqMgAQK","content":{"speed":2.5},"type":"w1WUiehfza","cl":"w1WUiehfza"},{"key":"eQUwRoM9-eV","content":{"text":"CONTENTS","loop":false,"runOnce":false,"startDelay":0,"endDelay":0,"iterations":[{"move":true,"fade":true,"scaleText":true,"translateY":{"from":-100,"to":0},"translateX":{"to":0},"scale":{"from":3,"to":1},"opacity":{"from":0,"to":100}}]},"type":"wg1jCVsk4q","actions":["eTwksqMgAQK"],"icons":{"letter":[448,512,"M362.31 292.69a16.12 16.12 0 0 0-11.48-4.69c-8 0-15.83 5.69-15.83 16v64H111v-64a16 16 0 0 0-16.12-16 15.63 15.63 0 0 0-11.19 4.71l-80 80a16 16 0 0 0 0 22.63l80 80A16.16 16.16 0 0 0 95.17 480c8 0 15.83-5.69 15.83-16v-64h224v64a16 16 0 0 0 16.13 16 15.64 15.64 0 0 0 11.18-4.7l80-80a16 16 0 0 0 0-22.63zM79 368v57.37L37.63 384 79 342.64zm288 57.36v-82.73L408.37 384zM431 32H15A16 16 0 0 0-1 48v72a8 8 0 0 0 8 8h16a8 8 0 0 0 8-8V64h176v192h-40a8 8 0 0 0-8 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