\u003c/strong>As consumer attitudes toward added sugar, artificial flavoring and preservatives shift, experts note that manufacturers are turning to fruit concentrates and extracts to meet rising consumer demand for cleaner ingredients.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e0ckM3-NsuV","type":"section","children":["e-vqZVwA-Sp"],"cl":"section"},{"key":"e1kJBNiT42h","content":{"text":"\u003ch2 >“Consumers’ increased awareness of different fruit flavor profiles has opened the door for food and beverage innovation, especially within functional beverages due to the flavors’ perceived health benefits.” \u003c/h2>\u003cp >— Rebecca Shurhay, senior marketing specialist at Flavorchem\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e52dlrWk5tn","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ejbiC3gftz8","type":"rectangle","actions":["e52dlrWk5tn"],"cl":"rectangle"},{"key":"e_GkZEbGW7l","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"emFaBeonNNw","type":"rectangle","actions":["e_GkZEbGW7l"],"cl":"rectangle"},{"key":"eNRoz01HuUy","type":"section","children":["e1kJBNiT42h","ejbiC3gftz8","emFaBeonNNw"],"cl":"section"},{"key":"e7OEK62Bzag","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eEQPsoUmLHY","content":{"src":{"key":"qhFIru0EuF","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/qhFIru0EuF.jpg","ratio":1.6523867809057529}},"type":"image","actions":["e7OEK62Bzag"],"cl":"image"},{"key":"exnmM6bliu8","content":{"text":"\u003cp >REBBL Wellness Tropical Greens and Berry Roots Elixirs are juice-based formulations optimized for gut health and a daily immunity-boosting punch, the company says. (Image courtesy of REBBL)\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eoAx5KS8NT6","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eWYQjqTvaHx","type":"frame","actions":["eoAx5KS8NT6"],"children":["exnmM6bliu8"],"cl":"frame"},{"key":"em-nJkOx8Gy","content":{"text":"\u003cp >In the United States, “the fruit and vegetable ingredients market is driven by sales growth in organic food products, surge in popularity of clean label ingredients, and greater consumer desire for healthy indulgence,” the Mordor Intelligence report states. Further, the food processing industry is progressively incorporating functional ingredients to every possible application, it notes.\u003c/p>\u003cp >Meanwhile, as manufacturers work to normalize the detrimental perception of some beverages, such as soft drinks and juice drinks, the apple ingredient market has witnessed a boost in consumption, according to the report.\u003c/p>\u003cp >“Owing to multifunctional health attributes associated with the ingredient, coupled with the surging demand for apples, witnessed in the carbonated drinks and juice markets, the segment is anticipated to flourish during the forecast period,” the report states.\u003c/p>\u003cp >Michael DeLaurentis, vice president of Brothers Ingredients Division, points to beverage manufacturers mostly utilizing fruit blends as a means to save money, noting that “100% of any particular juice is too expensive.”\u003c/p>\u003cp >“In the past few years a lot of fruit juices became very expensive so blends could have been in higher demand,” he says. “Usually a cheaper fruit (like grape juice or apple juice) will be blended with a more expensive fruit (like raspberry, blackberry, cranberry). Fruit essences are added to keep the flavor of the more expensive fruit.”\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eoXvMsfmi5Y","type":"section","children":["eEQPsoUmLHY","eWYQjqTvaHx","em-nJkOx8Gy"],"cl":"section"},{"key":"eYQoWq_CmUs","content":{"text":"\u003cp >Noting that U.S. fruit consumers have shown interest in exotic fresh fruits, Flavorchem’s Shurhay points to brands introducing unfamiliar fruit blends like blood orange, yuzu and prickly pear to consumers that are seeking elevated sensory experiences.\u003c/p>\u003cp >“In beverages, global new product launches with yuzu grew at a [compound annual growth rate] CAGR of 43% over five years, followed by dragon fruit (26%), per Innova Market Insights,” she says.\u003c/p>\u003cp >Shurhay notes that the opportunity for beverage innovation featuring fruit blends abounds.\u003c/p>\u003cp >“In 2023, there have been over 3,300 global functional product launches that featured a fruit flavor and 40% of those launches were 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submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text 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