Aside from helping beverage companies’ meet sustainability goals, experts point to the pressures of SKU proliferation, as well as digital transformations impacting the market.\u003c/p>\u003cp >MCC Label’s Flynn notes that SKU proliferation has demanded more agility and flexibility for label converters.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"edFqGh1yMnB","type":"section","children":["eJrAnz0Nvqt"],"cl":"section"},{"key":"epAAaBFH3xo","content":{"text":"\u003ch2 >“Labels may be small, but choosing the right type of label is key to reducing material usage, avoiding disruptions in the recycling process and supporting a circular economy.”\u003c/h2>\u003cp >— Alena Maran, director of marketing strategy and sustainability at Avery Dennison\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eoq2ZASg5FD","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eFi9UBcKwZ9","type":"rectangle","actions":["eoq2ZASg5FD"],"cl":"rectangle"},{"key":"ef3Qc53UfRM","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eP8WeXOXQ6D","type":"rectangle","actions":["ef3Qc53UfRM"],"cl":"rectangle"},{"key":"eL0SgTn2ZoE","type":"section","children":["epAAaBFH3xo","eFi9UBcKwZ9","eP8WeXOXQ6D"],"cl":"section"},{"key":"ei76ANp973j","content":{"text":"\u003cp >“To maintain speed to market, we’ve partnered with our customers to develop the best print run strategy and employed programs such as vendor-managed inventories to ensure our customers have the labels they need to meet complex consumer demands,” she says. “Additionally, we have worked closely with our customers to optimize label solutions and find the best fit for brands with multiple SKUs and varying volumes.”\u003c/p>\u003cp >Flynn also points to the company’s range of print technologies, enabling more agility, flexibility.\u003c/p>\u003cp >“We select the optimum print technology for each job, using criteria such as design complexity, SKU volumes, speed, label size, and more,” Flynn explains. “Having the capability and capacity to choose the right print technology for the project allows us the agility we need to respond to pressures of SKU proliferation.\u003c/p>\u003cp >“Whether it’s a project best run on our digital assets, flexo, offset, or gravure, we can accommodate our customers’ changing demands, resulting in an optimized run strategy,” she continues.\u003c/p>\u003cp >Avery Dennison’s Maran points to technological advancements that work toward improved food safety standards and transparency in the market.\u003c/p>\u003cp >“[The] integration of digital ID technologies such as RFID (radio frequency identification) or NFC (near-field communication) can streamline inventory management and facilitate product tracking across the supply chain,” she says. “The introduction of intelligent labels can also offer new experiences and brand interactions.\u003c/p>\u003cp >“For example, we joined hands with the fine wine company, JCB Collection, to leverage NFC-enabled tagging solution within the wine label itself,” Maran continues. “Consumers can simply tap their smartphone on the label to find out more about the wine, including exclusive content, stories, videos, origin and tasting notes. Digital ID technologies will not only help to streamline industrial processes but will unlock new marketing channels too.”\u003c/p>\u003cp >MCC Label’s Flynn also points to innovative labeling, as the ready-to-drink (RTD) beverage market has expanded in recent years.\u003c/p>\u003cp >“For example, we’ve developed a sustainable light-blocking shrink sleeve that works well with RTD coffee and dairy beverages,” she says. “The material blocks more than 99% of light, providing shelf stability and container flexibility. Our customers have been able to choose lighter-weight and less opaque containers because the label provides the light blocking properties.” \u003c/p>\u003cp >\u003cstrong >Keeping in step with product appeal\u003c/strong>\u003cbr />When it comes to consumers’ purchasing decisions, experts note that special effects on the label, such as texturing and varnishes, can further draw attention to a product.\u003c/p>\u003cp >“We’ve seen the beverage market gravitate toward more metallic and tactile embellishments to catch consumer attention,” MCC Label’s Flynn says. “Once the consumer picks up the product, they are 80% more likely to purchase it, so our customers are choosing effects such as soft touch laminates, matte coatings, high-build tactile varnishes, foils, and metallic inks to win consumer attention.\u003c/p>\u003cp >“Additionally, we are seeing more creativity in serialization and consumer games and promotions. QR codes and digital watermarks allow consumers to engage with the product label for an enhanced experience online,” Flynn continues. “Social media and influencer endorsements have propelled the popularity of some products, so brands look to quickly get consumers online to share their product experience. For label converters, we can easily add serialized information, QR codes, or a digital watermark to the label graphic.”\u003c/p>\u003cp >Avery Dennison’s Maran points to product appeal as well as sustainability, as being equally important to consumer engagement.\u003c/p>\u003cp >“We know that shelf-appeal is of equal importance to sustainability for many beverage-makers and it’s important to know that these two objectives can co-exist and sustainability does not have to come at the expense of product appeal. It’s important to work with suppliers and designers who understand the latest innovations in this space,” Maran says. “For example, Avery Dennison has just launched a new Neck Label Collection for the drinks industry made with an innovative adhesive that offers a solution to the common problem of ‘neck label detachment.’\u003c/p>\u003cp >“The industry has been struggling with the issue of neck label detachment for years and it has led to compromises by label designers and brands — some have chosen to forgo the neck label altogether in favor of neck-label-less bottle designs, others have opted for defibrated papers or those featuring a lower grammage than the front label, which often appear inferior and can mean that brand images do not appear fully coordinated.” \u003c/p>\u003cp >\u003cstrong >Complete process\u003c/strong>\u003cbr />When it comes to selecting labeling materials, experts note the importance of considering the “whole package,” rather than just the labeling. \u003c/p>\u003cp >Noting that the label is only one piece of the package, MCC Label’s Flynn suggests bringing in a labeling partner early on in the process. \u003c/p>\u003cp >“First and foremost, engage your label partner early in the process. We can’t stress this enough,” Flynn says. “Once we understand our customers’ objectives, we can deploy a wide range of expertise from prototyping to R&D, to pre-press and procurement ensuring we choose the right materials to meet the goals.\u003c/p>\u003cp >“Secondly, share with us the full product container… we will select the optimum materials for your full package,” she continues. “Lastly, share the filling process with us so we understand at what point in the process your label will be applied. We’ll ensure that the label material withstands the filling and application equipment while fulfilling the needs and goals of the brand.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e6rYJDIHwm_","type":"section","children":["ei76ANp973j"],"cl":"section"},{"key":"eap924SLTt2","type":"rectangle","cl":"rectangle"},{"key":"eA7OuSapMJw","content":{"text":"Packaging News ...","loop":false,"startDelay":0,"endDelay":7,"fadeOutElement":"word","animationPreset":5,"easing":"easeInQuint","runOnce":true},"type":"w77ya1ds","cl":"w77ya1ds"},{"key":"eShI44YYQFR","content":{"src":{"key":"x6hZZM3MjG","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/x6hZZM3MjG.jpg","ratio":1.498371335504886}},"type":"image","cl":"image"},{"key":"erWyNK07Q2y","content":{"items":[{"body":"Rambler, the independent sparkling water company from Texas, has partnered with Texas Parks and Wildlife Foundation (TPWF) to release commemorative packaging celebrating 100 years of Texas State Parks, available exclusively at H-E-B in stores, curbside or delivery. Inspired by the crystal-clear limestone-filtered swimming holes that defined its founders’ childhoods, Rambler is committed to conserving these natural areas for future generations, which is why every Rambler product sold helps support TPWF, the company notes. The commemorative cans mark the first time Rambler has ever changed its packaging, and sport gold tops and decorative green, blue, and taupe artwork of flora and fauna native to Texas, it says. The cans are designed by Austin’s Guerilla Suit creative agency. “Rambler has been committed to conserving Texas lands and waterways since we launched in 2018,” said co-founder Dave Mead in a statement. “So we’re incredibly proud to have partnered with Texas Parks and Wildlife to celebrate 100 years of Texas Parks with this exclusive commemorative packaging available exclusively at H-E-B stores. We hope all Texans will join us in celebrating our great state.” ","title":"Rambler Sparkling Water’s Texas State Parks commemorative can","readmore":{"mode":2,"href":"","target":false},"readmoretext":"www.ramblersparklingwater.com"}],"easing":"easeOutQuad","duration":200,"showIcon":true,"iconRotation":true},"type":"wP5-Cb3q3n","icons":{"arrow_right":[384,512,"M368 224H224V80c0-8.84-7.16-16-16-16h-32c-8.84 0-16 7.16-16 16v144H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h144v144c0 8.84 7.16 16 16 16h32c8.84 0 16-7.16 16-16V288h144c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z"],"arrow-down":[320,512,"M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"]},"cl":"wP5-Cb3q3n pNzHNUhykA"},{"key":"e-VQwf8i8Bp","type":"frame","children":["eShI44YYQFR","erWyNK07Q2y"],"cl":"frame"},{"key":"eyGHCl5Vm7-","content":{"src":{"key":"7YiersagNJ","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/7YiersagNJ.jpg","ratio":2.0239880059970017}},"type":"image","cl":"image"},{"key":"eqbueXbWcjD","content":{"items":[{"body":"Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website. Four Roses looks to pay homage to the brand’s heritage while exploring a more modernized approach through evolving the labels on all bottles, and revitalizing the website for a more user-friendly and cohesive experience, the company says. Helmed by agency Camp + King, the design updates from the brand refresh include a renewed, 3D rose emblem ― the brand’s classic logo ― offering a more refreshed and refined representation of the brand’s founding story; a new engraved rose cluster on the cork of each bottle; brightened labels with gilded borders on all bottles labels, to bring a more contemporary look to the design; publico typeface; and the addition of Master Distiller Brent Elliott’s signature on the face of each bottle as a nod to the care and attention he puts into every bottle, it says. ","title":"Four Roses Distillery refreshes branding, celebrates anniversary","readmore":{"mode":2,"href":"","target":false},"readmoretext":"www.fourrosesbourbon.com"}],"easing":"easeOutQuad","duration":200,"showIcon":true,"iconRotation":true},"type":"wP5-Cb3q3n","icons":{"arrow_right":[384,512,"M368 224H224V80c0-8.84-7.16-16-16-16h-32c-8.84 0-16 7.16-16 16v144H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h144v144c0 8.84 7.16 16 16 16h32c8.84 0 16-7.16 16-16V288h144c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z"],"arrow-down":[320,512,"M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"]},"cl":"wP5-Cb3q3n pNzHNUhykA"},{"key":"e5jD4CwJyrQ","type":"frame","children":["eyGHCl5Vm7-","eqbueXbWcjD"],"cl":"frame"},{"key":"eFqdvdQNSff","content":{"src":{"key":"x2qJMEp_Fw","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/x2qJMEp_Fw.jpg","ratio":1.7777777777777777}},"type":"image","cl":"image"},{"key":"eX_pQKfs7W5","content":{"items":[{"body":"Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit. With massive ambitions to be one of the leaders within the premium beer space, Kona Big Wave is catapulting into a new era this summer with a full relaunch that amplifies its core brand purpose of evoking the “spirit of Aloha” and revitalizes its brand world to build a more universal emotional appeal. As part of these efforts, Kona Big Wave will rebrand from Kona Brewing Co. and debut a new logo and packaging design that heroes the brand’s distinct hibiscus flower and features a more modern, simple aesthetic and brighter color palette, the company says. This packaging refresh stays true to the DNA of Big Wave, while moving toward vibrant and aspirational imagery to keep with its easy-drinking liquid, ultimately paving the way for Kona Big Wave to transcend the craft beer segment and compete directly with the premium category, it adds. ","title":"Kona Big Wave debuts new logo, packaging design","readmore":{"mode":2,"href":"","target":false},"readmoretext":"www.konabigwave.com"}],"easing":"easeOutQuad","duration":200,"showIcon":true,"iconRotation":true},"type":"wP5-Cb3q3n","icons":{"arrow_right":[384,512,"M368 224H224V80c0-8.84-7.16-16-16-16h-32c-8.84 0-16 7.16-16 16v144H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h144v144c0 8.84 7.16 16 16 16h32c8.84 0 16-7.16 16-16V288h144c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16z"],"arrow-down":[320,512,"M207.6 256l107.72-107.72c6.23-6.23 6.23-16.34 0-22.58l-25.03-25.03c-6.23-6.23-16.34-6.23-22.58 0L160 208.4 52.28 100.68c-6.23-6.23-16.34-6.23-22.58 0L4.68 125.7c-6.23 6.23-6.23 16.34 0 22.58L112.4 256 4.68 363.72c-6.23 6.23-6.23 16.34 0 22.58l25.03 25.03c6.23 6.23 16.34 6.23 22.58 0L160 303.6l107.72 107.72c6.23 6.23 16.34 6.23 22.58 0l25.03-25.03c6.23-6.23 6.23-16.34 0-22.58L207.6 256z"]},"cl":"wP5-Cb3q3n pNzHNUhykA"},{"key":"eFE1ZmHYwvl","type":"frame","children":["eFqdvdQNSff","eX_pQKfs7W5"],"cl":"frame"},{"key":"exUS6sqOmCB","content":{"src":{"key":"ZbCwlLy_06","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ZbCwlLy_06.jpg","ratio":1.5}},"type":"image","cl":"image"},{"key":"egGPRVOzgv_","content":{"items":[{"body":"Essentia Water has partnered with House Wine for the second consecutive year to bring fans a new, limited-edition Water + Rosé box ― a side-by-side combo of Essentia Water and House Wine Rosé. A fresh take on last year’s Water + Wine box, this exclusive dual offering was designed distinctly for summer. With the equivalent of eight standard 750-ml bottles of House Wine Rosé and 32 (8-ounce) glasses of Essentia Water, this convenient boxed combo is ready for your next pool party, picnic, sunset soiree, or roof deck happy hour, it says. “Nothing feels more like summer than enjoying a chilled beverage on a hot day and the Water + Rosé box takes that experience to a whole new level,” said Zola Kane, head of marketing at Essentia Water, in a statement. “Whether you’re sipping on House Wine or hydrating with Essentia, it’s the perfect way to stay refreshed, and it tastes great too ― our consumers consistently tell us we have the best-tasting water.” ","title":"Essentia Water, House Wine partner for Water + Rosé box","readmore":{"mode":2,"href":"","target":false},"readmoretext":"essentiawater.com"}],"easing":"easeOutQuad","duration":200,"showIcon":true,"iconRotation":true},"type":"wP5-Cb3q3n","icons":{"arrow_right":[384,512,"M368 224H224V80c0-8.84-7.16-16-16-16h-32c-8.84 0-16 7.16-16 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