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Dos Equis Ranch Water Hard Seltzer
Dos Equis, a brand of HEINEKEN USA, expanded its Mexican import portfolio with its latest release: Ranch Water Hard Seltzer. Inspired by the flavors of the classic West Texas drink ― tequila, sparkling mineral water and lime ― Dos Equis Ranch Water is a hard seltzer with country soul, the company says. Dos Equis Ranch Water is available in Classic Lime, contains zero grams of carbohydrates and has a 4.5% ABV. Dos Equis Ranch Water Hard Seltzer is packaged in six-packs of 12-ounce cans and 24-ounce single-serve cans. Following the success of the initial launch in Texas this spring, the ready-to-drink cocktail will expand to additional markets, including Arizona, New Mexico, Colorado, California, Nevada, Louisiana, Oklahoma, New York, New Jersey and Massachusetts, in September. The brand also plans to release a new variety pack in Texas later in the year, it adds.
www.dosequis.com
Beverage can, Tin, Plant, Yellow, Drink
Snow Capped Cider Lavender Lemonade
Snow Capped Cider will follow up its Gold Rush launch from last summer with this year’s new flavor: Snow Capped Cider Lavender Lemonade. Inspired by the natural lavender that flourishes in Colorado summers, Snow Capped Cider’s Lavender Lemonade is blooming with natural ingredients, according to the company. Featuring zippy lemons and Palisade Lavender, which melt into a bright apple body and mingles with soft sweetness from Snow Capped Cider’s orchard honey, Lavender Lemonade can be consumed on its own or as a cocktail mixer, it explains. With a 6.9% ABV, Snow Capped Cider Lavender Lemonade is available in four-packs and 12-ounce cans, half-barrel kegs and one-sixth barrel kegs.
www.snowcappedcider.com
Plastic bottle, Liquid, Fluid, Drinkware
Waiakea ‘Alohi’ Sparkling Water
Waiakea Hawaiian Volcanic Water announced the addition of ‘Alohi’ Sparkling Water to its refillable aluminum bottle line, complementing the ‘Hana Hou’ Still Water bottles that launched this past February. In Hawaiian, ‘alohi’ means shining and brilliant, which lends itself to the effervescence of sparkling water. A 12-pack of Waiakea ‘Alohi’ Sparkling Water retails for $45 and is available for purchase at www.waiakeasprings.com with national rollouts coming later.
www.waiakeasprings.com
Rectangle, Grass
¡CACTUS! Organic Cactus Water
The Cactus Water Co. LLC released ¡CACTUS! Organic Cactus Water. Made with sustainably sourced organic cactus leaf, ¡CACTUS! contains a hydrocolloid that promotes hydration by boosting absorption and retention in the body, the company says. Available in Papaya, Lime and Watermelon varieties, ¡CACTUS! is an excellent source of vitamin C and contains additional antioxidants, electrolytes and amino acids, including taurine, it adds. Sweetened with 5 gram of organic agave, ¡CACTUS! is packaged in 12-ounce sleek aluminum cans. Available in select markets, ¡CACTUS! Organic Cactus Water has a suggested retail price of $2.99.
www.deserthydrator.com
Belvedere Organic Infusions
Belvedere Vodka, a brand of LVMH, released Belvedere Organic Infusions, a range of vodkas made with 100% organic real fruits and botanicals. Belvedere Organic Infusions is available in three expressions: Lemon & Basil with a touch of elderflower; Pear & Ginger with a drop of Linden Honey; and Blackberry & Lemongrass with a hint of sage. Belvedere’s organic Polish rye is 100% traceable and clocks in at 40% ABV in each 750-ml bottle. Similarly, for Belvedere Organic Infusions, Belvedere sought out 100% certified organic fruits, spices and botanicals for flavor extraction.
www.belvederevodka.com
Packaging and labeling, Bottle cap, Fruit syrup, Liquid, Fluid, Ingredient, Drinkware
Juicy Juice Berry Lemonade, Watermelon
Juicy Juice, a brand of Harvest Hill Beverage Co., expanded its portfolio with two new flavors: Berry Lemonade and Watermelon. Capturing tastes of the summer season, the new juices are made with 35% less sugar than the leading juice and are an excellent source of vitamin C, the company says. The new offerings will be available in 59-ounce multi-serve bottles and 6.75-ounce juice box packs.
www.juicyjuice.com
Packaging and labeling, Bottle cap, Natural foods, Liquid, Plant, Fluid, Orange
Paired Up
Tampico Beverages launched its new fruit and vegetable juice drink product line: Paired Up. The shelf-stable, better-for-you beverage is available in three flavors: Beet the Day, Carrot On and Pump It Up. Each 8-ounce serving of Paired Up contains one combined serving of fruits and vegetables with no added sugar or artificial sweeteners, preservatives, colors or artificial flavors. The juices also contain 100 percent of the FDA’s recommended daily serving of vitamin C, plus a good source of vitamins A and E, the company says. Paired Up has rolled out in 1,200 stores across the Eastern and Central U.S., and is currently available in more than 300 Walmart stores, as well as various independent retailers, with continued monthly expansion. Packaged in 48-ounce multi-serve bottles, Paired Up has a suggested retail price range of $2.99-$3.99.
www.tampico.com
Proof Point Spirited Seltzers
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice. The premium hard seltzer is available in four flavor combinations: Whiskey Seltzer with Blackberry Lemon, Rum Seltzer with Mango Pineapple, Vodka Seltzer with Lime, and Tequila Seltzer with Grapefruit. With a 5% ABV, the ready-to-drink Proof Point Spirited Seltzers contain zero sugar and 100 calories in each 12-ounce slim can. Proof Point is currently available in 27 states in four-packs of 12-ounce slim cans for a suggested retail price of $9.99.
www.proofpointseltzers.com

August 2021 | bevindustry.com

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