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Inspired by its range of bold, refreshing flavors, Perrier unveiled a new global campaign: Feel the Flavor. The new campaign captures the invigorating experience of enjoying Perrier's refreshing bubbles and channels the brand’s bold personality, it says. The campaign will serve as a platform for partnerships with creators who also defy expectations and bring thrill to our lives, it adds. “We’re excited to announce the launch of our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” said Thomas Conquet, marketing director at Nestlé Premium Waters, in a statement. “We hope to inspire consumers to experience the uplifting sensations of exploring Perrier's selection of refreshing flavors.” The Feel the Flavor campaign is live through 2023 and will appear in various countries such as in the United States, Canada and China, across digital, social, shopper and experiential channels.
‘Feel the Flavor’
BACARDÍ Rum debuted the latest evolution of Music Liberates Music, an ongoing program designed to champion underrepresented voices in the music industry. The fourth iteration of the program seeks to combat that statistic by enlisting high-end streetwear brand NAHMIAS, along with Grammy-winning producer and longtime collaborator Boi-1da, to drop an innovative, new kind of music distribution model, the company says. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes integrated into each garment, which directs phone-wielding fashion lovers to an album of rising global musical talent when they go to snap a photo, it adds. “Not only does this year’s program help rising artists expand the scope of their fanbase, but it marks a first for BACARDÍ in collaborating with a talented fashion designer like Doni Nahmias to help spread the artist's work via a wearable album,” said Laila Mignoni, global head of brand marketing communications for BACARDÍ, in a statement. As an added incentive to wear the collection and promote the rising artists, consumers also will earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artist. To order merchandise from the BACARDĺ x BOI-1DA x NAHMIAS Wearable Album Collection visit NAHMIAS.com/MLM.
BACARDÍ Rum introduces a ‘wearable album’
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As consumers are looking for ways to add fiber to their daily routine, beverage manufacturers are launching a wide range of fiber-fortified beverages.
In its “Fiber Fortified Beverages Market” report, Dublin, Ireland-based Fact.MR notes that the ever-rising consumer demand for functional beverages is expected to result in significantly high sales of fiber- fortified beverages.
“Functional beverages have already become a part of today’s healthy lifestyle but consumers are also seeking products that offer some extra added health benefits such as fiber-fortified beverages,” it states. “Consumers are looking for ways to add fiber to their daily routine as it is helpful in problems related to constipation, irritable bowel syndrome, and other health problems related to the digestive system. Owing to this, beverage manufacturers are launching a wide range of fiber-fortified beverages.”
As fiber-fortified beverages range from drinkable yogurt to fiber-fortified water and many others, Fact. MR notes that, some of the key players in the business include, The Coca-Cola Co., Sanitarium, Karma Wellness Water, Califia Farms, hello water and Abbott Laboratories.
BioSteel, the NHL and the NHL Players’ Association (NHLPA) announced a new multi-year partnership naming BioSteel the Official Hydration Partner of the NHL and the NHLPA. Beginning in the 2022-23 NHL regular season, consumers will see NHL players hydrating with BioSteel during every NHL game in North America. The new partnership will provide the BioSteel brand with league-wide rink side marketing and product supply rights, retail activation rights, community engagement platforms, player marketing, activation rights and more, it says. “Hockey has been an integral part of the BioSteel brand since day one, when we set out to offer a cleaner, healthier hydration product for both myself and athletes everywhere,” said Michael Cammalleri, NHL veteran, co-founder and co-CEO of BioSteel, in a statement. “To see this brand become the Official Hydration Partner of the NHL is truly a full circle moment, and we’re so proud to partner with the League and the Players’ Association to support players’ hydration both on and off the ice and to introduce a new generation of fans to our brand and products.”
BioSteel tapped as ‘Official Hydration Partner of the NHL’
