Parch Spirits Co. announced the launch of its first non-alcohol, blue weber agave-based canned cocktail: PARCH. Debuting with two ready-to-drink flavors — the Prickly Paloma and the Spiced Piñarita — PARCH offers discerning cocktail lovers a full-flavored, complex modern beverage that serves as a bridge between familiar cocktails and non-alcoholic alternatives, the company says. Pairing blue weber agave, grapefruit, orange bitters and lime juice, together with floral-tart hibiscus and desert botanicals, the Prickly Paloma is a citrusy bittersweet non-alcohol cocktail, it says. Meanwhile, the Spiced Piñarita is a smoky and spicy cocktail combining roasted pineapple with earthy blue weber agave, juicy prickly pear, cactus fruit and select desert botanicals. Packaged in 8.4-ounce cans, Parch can be purchased in eight-, 12- and 16-packs by visiting the company’s website.

Alternative Biologics Inc., whose founders and team created Muscle Milk, developed a hemp-infused energy drink: GYM WEED. Available in the U.S. market with three flavors ― Pear Pineapple, Stone Fruit and Tropical Berry ― GYM WEED provides balanced energy without the jittery, anxious feeling typically associated with energy drinks, it says. With zero sugar and only 10 calories in each can, GYM WEED’s additional ingredients include lion’s mane and L-theanine, for an alert and focused feel, along with B-vitamins and electrolytes, it adds. THC-free, gluten-free and non-GMO, GYM WEED currently is stocked in more than 500 gym locations in select markets nationwide. The suggested retail price of each can is $3.49-$3.99 and is available for purchase at select retailers, as well as online at the company’s website.

Vita Coco announced the launch of its new flavored coconut water: Vita Coco Coconut Juice, the brand’s first juice offering. A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two flavors ― Original with Pulp, and Mango. Vita Coco Coconut Juice is gluten-free and non-GMO. The drink contains 50 calories for Original with Pulp (in each 8-ounce serving) with 10 grams of sugar, and 80 calories for Mango (in each 8-ounce serving) with 17 grams of sugar. Packaged in 16.9-ounce aluminum cans, Vita Coco Coconut Juice is available at 7-Eleven stores and other convenience store locations across the East Coast and Southeast for a suggested retail price of $2.49. Limited 12-pack quantities of Vita Coco Coconut Juice also are available online at the company’s website.

Plus Brand Industries launched its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says. Additionally, with the value-added packaging of Agua Plus’ All-Scratch! Technology, consumers are able to scratch their name, initials or a picture right on the bottle’s red-and-white label, which make the bottle instantly identifiable. This not only solves bottle confusion but reduces excess waste and the transmission of germs and viruses, the company adds. Currently available in four-, eight- and 24-packs of 16.9-ounce bottles, Agua Plus is available to purchase by visiting the company’s website, with more sizes and new functional beverages are on the horizon, the company notes.

Barefoot Wine announced the launch of three new lower-calorie varietals: Bright & Breezy Pinot Grigio, Bright & Breezy Chardonnay and Bright & Breezy Rosé. The Bright & Breezy Pinot Grigio has aromas of ripe pears and apples, while the Chardonnay has notes of ripe pineapple, it says. Meanwhile, the Rosé has hints of ripe, sweet cherries, it adds. These new wines are crafted to be fruit-forward, with expressive aromas, a light-bodied mid-palate and a clean finish, the company notes. Award-winning Winemaker Jen Wall worked with her team to craft these new crisp wines with 70 calories, a 6% ABV and 2 grams of sugar in each serving, it adds. Barefoot Bright & Breezy wines are available to purchase in 750-ml bottles for a suggested retail price of $6.99 at retailers nationwide and online by visiting the company’s website.

Koloa Rum Co. announced the launch of Sparkling Hawaiian Rum Cocktails — its latest ready-to-drink (RTD) canned product line. Ideal for summer cocktails on-the-go, the new product complements Koloa Rum’s existing broad portfolio, keeping in step with the ongoing development of products that capture a wide-ranging appeal, it says. Koloa’s canned cocktails feature all-natural Hawaiian flavors blended with premium Kauai White Rum, which is made from pure cane sugar and rainwater from Mount Waialeale, the company notes. The canned beverages come in a variety of four Hawaiian-inspired flavors — Guava, Pineapple, Mango and Coconut — packaged in a convenient four-pack of 355-ml cans. The canned cocktails currently are available in Hawaii, Texas, Illinois, Colorado, Arizona and Nevada and later distribution in additional markets, it says.

1800 Tequila introduced a new Strawberry flavor. 1800 Tequila The Ultimate Margarita Strawberry is created with premium tequila and blended with the flavor of fresh fruit and the extract of lime for a crisp bite and tangy finish, it adds. Joining its broad range of flavors including Original, Jalapeno Lime, Watermelon, Peach, Pineapple, Raspberry and Black Cherry, The Ultimate Strawberry Margarita is packaged in 1800 Tequila’s signature pyramid bottle, and is available nationwide and on Drizly for $21.99 for a 1.75 liter bottle.

Nelson’s Green Brier Distillery announced the launch of Nelson Brothers, a new line of whiskeys debuting with two releases: Nelson Brothers Classic Bourbon and Nelson Brothers Reserve Bourbon. Now available nationally, Nelson Brothers serves as the distillery’s premium brand alongside flagship brand Nelson’s Green Brier Tennessee Whiskey, bringing diversity and cohesion to a widely acclaimed and quickly growing portfolio, the company says. A versatile bourbon, Nelson Brothers Classic Bourbon is aged in new, charred American oak barrels and bottled at 46% ABV, it notes. Specifically tailored to be as approachable as possible, Classic works wonderfully neat, on the rocks, or in a cocktail, it says. Meanwhile, the Reserve Bourbon offers a similarly balanced profile, but with bigger, bolder elements and flavors blended into an expression with a 59% ABV, it adds. Packaged in 750-ml bottles, the Classic Bourbon is available to purchase for a suggested retail price (SRP) of $36.99, while the Reserve is available with an SRP of $59.99 a bottle.