Boxed Water gets mischievous with Minions cartons

Canned cocktail brand Cutwater launched its new Cutwater Holiday Concierge service. The concierge service is a call center and digital response team dedicated to providing helpful tips and tricks to seamlessly entertain this holiday season, the company says. This was Cutwater’s first-ever initiative that aims to simplify and elevate holiday entertaining for spirits drinkers. The company commissioned a survey and found that more than half of spirits drinkers feel that it’s hard to satisfy everyone’s cocktail preferences when hosting, and that hosts find it hard to make a quality cocktail at home. Those ages 21 and older who called the Cutwater Holiday Concierge or used the hashtags #DRINKCW and #SWEEPSTAKES were entered to win prizes. The sweepstakes ended Dec. 12, but prizes included a $30 Visa prepaid gift card, which was to go toward purchasing Cutwater, a holiday entertaining kit with everything needed to prepare a cocktail at home, and one grand-prize winner received a home bar makeover worth $10,000. The holiday campaign and concierge service are extensions of Cutwater’s “Open the Bar” initiative, which launched in February, with the goal of showing consumers that they can get a bar-quality cocktail at home.

Peet’s Coffee is making the holidays brighter with its “Peet’s Coffee Survival Guide.” The company says the guide is to “help make the most of any situation where coffee is involved,” whether consumers are at home or on the go. Peet’s also unveiled its holiday menu and put a new spin on 12 Days of Peet’s. “We think of the holidays as peak Peet’s,” said Jessica Buttimer, vice president of brand at Peet’s Coffee, in a statement. “Every year, we go to great length to make sure coffee people are never without a great cup of coffee all season long, from roasting our best of year Holiday Blend to creating instant on-the-go classics like our new Iced Peppermint Mocha Black Tie.” The survival guide includes “The Gift of Great Coffee,” a Peet’s holiday gift set available in stores and online. “Java on the Go” is another essential, according to the company, as it notes to always have K-Cups and capsules as backup in case “you’re faced with a less-than-ideal cup of coffee.” Peet’s also suggests that consumers travel with their tumblers and gift a curated bundle of Peet’s coffee to holiday hosts. The coffee company offers a variety of non-coffee related stocking stuffers as well. The final notes of the survival guide include “Knowing Your Nearest Peet’s” and stocking up on Peet’s Holiday Blend.

ZOA Energy releases Dwayne “The Rock” Johnson flavor

ZOA Energy, a better-for-you beverage company, put a jolly twist on its product with the “Dwanta’s Holiday Punch,” a flavor released in collaboration with its co-founders: Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. Available while supplies last, the product blends the merry flavors of cranberry and citrus, promising to make consumer’s spirits bright, the company says. The flavor is inspired by The Rock’s holiday alter-ego: “Dwanta.” It combines holiday flavors with the ingredients and vitamins that ZOA Energy is known for — including B and C vitamins, hydration and natural caffeine from green coffee beans and green tea. “Whether you’ve been downright naughty or secretly nice this holiday season, my Dwanta Holiday Punch is here to add some mischievous magic and energy to your celebrations,” Johnson, chief energy officer at ZOA, said in a statement. “Great to partner with Sheetz to offer this flavor exclusively in their stores, as well as online at ZOAEnergy.com and Amazon for those clicking through their holiday shopping. Remember, when you go to set those cookies out, Dwanta could use an energy boost, too.”

As a new audience enters their football era, the NFL and Barefoot Wine — The Official Wine Sponsor of the NFL — are ready to embrace these new fans. Barefoot introduced the Barefoot Bandwagon Box, giving one fan and three friends the chance to attend the Philadelphia vs. Kansas City Super Bowl LVII rematch, which took place Nov. 20 in Kansas City. The winner was joined in a suite by Donna Kelce and Barfoot’s winemaker, Jen Wall. The contest, which ran from Nov. 2 to Nov. 8, was hosted on the company’s Instagram and Facebook pages. “As a seasoned football mom, I have loved welcoming so many new fans to the game. Being a fan of Barefoot Wine, especially their delicious Pinot Grigio, I couldn’t resist when they approached me to collaborate on their mission to make wine and football easier to enjoy,” Kelce said in a statement. “It was an easy yes from me. I’m looking forward to the Barefoot Bandwagon Box and answering any questions new fans may have while we sip wine and, of course, cheer for both teams that day.” Wall was on hand to take the winners through wines and speak to the perfect game-day pairings, whether it be at home or at a tailgate. “Barefoot regularly welcomes more new wine drinkers to the category than any other wine brand, making us the perfect partner for these emerging fans,” Wall said in a statement. “We want new fans to enjoy the game, and their glass of wine, just as much as everyone else — no expertise needed. I am excited to partner with Donna Kelce and bring more fun to the Barefoot Bandwagon Box.”