\u003c/strong>Beverage-makers are addressing these consumer trends through new product innovation. \u003c/p>\u003cp >Cargill’s Saunders notes that energy drinks are one of the only beverage segments “delivering steady growth” in both dollar and unit volume. She adds that there has been a lot of innovation in that space. \u003c/p>\u003cp >“Some of the strongest growth is coming from the reduced-sugar space,” Saunders says. “While full-caloric options still account for the majority of sales, the smaller-but-rapidly-growing reduced sugar/calories sub-segment is delivering staggering numbers, up to 30 percentage points in both dollar and unit volume over the last 52 weeks, according to Nielsen data.”\u003c/p>\u003cp >Saunders adds that another area of innovation centers on product formats.\u003c/p>\u003cp >“In particular, we’re seeing more stick packs, with newer brands leading the way,” she explains. “Targeting everything from hydration to energy, formulators are reinvigorating the powdered drink mix space.”\u003c/p>\u003cp >As for which ingredients are in-demand for beverage fortification, ADM’s Greenhill notes that minerals like zinc and vitamins B, C, D and E are “in the limelight” — mainly due to their connections to immune function support, skin health and metabolic health. He notes that isotonic properties also are in high demand, “especially as more consumers seek rapid rehydration throughout the day.”\u003c/p>\u003cp >“Today’s consumers also look for simple, recognizable ingredients, especially in their better-for-you purchases,” Greenhill says. “Botanical extracts can check these boxes, while supporting the desire for functionality. Research shows that consumers associated botanical ingredients with other reputable qualities, including natural, better-for-me and trustworthy.” \u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eOrPUYSrj_5","content":{"children":[]},"type":"section","children":["elBshwpmqXU"],"cl":"section"},{"key":"eOBf6a6iaAj","content":{"text":"\u003ch2 >“ … We’re also seeing heightened interest in newer functional ingredients, including ‘biotics, adaptogens, botanicals and nootropics — especially as consumers look to food and beverages to support not just their physical health, but also for mental and emotional well-being.” \u003c/h2>\u003cp >— Carla Saunders, senior marketing manager for high-intensity sweeteners at Cargill\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eGh1wyg006T","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"epv_w9fUVd4","content":{"children":[]},"type":"rectangle","actions":["eGh1wyg006T"],"cl":"rectangle"},{"key":"eIWJ2-n0mNf","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e-eHo9H7ice","content":{"children":[]},"type":"rectangle","actions":["eIWJ2-n0mNf"],"cl":"rectangle"},{"key":"e7CdT4B8Zhl","content":{"children":[]},"type":"section","children":["eOBf6a6iaAj","epv_w9fUVd4","e-eHo9H7ice"],"cl":"section"},{"key":"eEQ6QCm5ojk","content":{"text":"\u003cdiv>\u003cp >ADVERTISEMENT\u003c/p>\u003c/div>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eLYYmXu2Ejb","content":{"children":[]},"type":"section","children":["eEQ6QCm5ojk"],"cl":"section"},{"key":"eYlV4m0V4mR","content":{"children":[],"linkUrl":"https://info.appliedfoods.com/BI23/Preventium_001","adCreative":{"key":"Rw86lXJP1H","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/Rw86lXJP1H.jpg"},"ioDetailID":"558702","adSize":"1/2 Horizontal","advertiserName":"APPLIED FOOD SCIENCES AD "},"type":"wTnDfofkley","cl":"wTnDfofkley"},{"key":"ezgGzAP1vup","content":{"text":"\u003cp >Greenhill goes on to note that ADM helps brands tap into its portfolio of botanical extracts, which includes acerola, guarana, green rooibos and grape seed extract.\u003c/p>\u003cp >Vaughn DuBow, ADM’s global director of marketing for microbiome solutions, also has made observations of consumer trends. \u003c/p>\u003cp >“With over half of global consumers perceiving a connection between the function of bacteria in the gut to wider aspects of well-being, shoppers are excited to see prebiotics, probiotics and postbiotics in their beverage purchases,” DuBow says. “Through our robust microbial strains, we help beverage-makers incorporate these solutions.” \u003c/p>\u003cp >DuBow specifically calls out ADM’s heat-treated postbiotic versions of BPL1 and ES1, along with the spore-forming DE111. The postbiotics can withstand harsh formulation environments, which he says make them “ideal for inclusion in beverage formulations that may undergo high heat.”\u003c/p>\u003cp >He notes that such solutions have been studied to support various aspects of well-being.\u003c/p>\u003cp >“Our BPL1 probiotic and postbiotic target factors relevant to metabolic health,” DuBow explains. “DE111 is backed by numerous studies showing that it supports factors relevant to digestive health and immune function. Studies also show that ES1 probiotic and postbiotic have the potential to support gastrointestinal health, and it may support a healthy gut, in both non-gluten-sensitive and gluten-sensitive individuals.”\u003c/p>\u003cp >DuBow goes on to say that prebiotic fiber has remained a key ingredient in food and beverage fortification. \u003c/p>\u003cp >ADM/Matsutani LLC’s Fibersol is a prebiotic daily fiber that “helps promote the growth of gut microbes” that have been positively associated with digestive health, he explains. “Fibersol supports the fortification of beverages without disrupting the sensory experience, as it’s neutral in flavor and color and has low viscosity, heat-, acid-, shear-, freeze- and thaw-stability, water solubility and clarity.” \u003c/p>\u003cp >Cargill’s Saunders notes that protein claims “continue to drive the bus” in regard to in-demand ingredients for beverage fortification, as consumers continue to consume more protein.\u003c/p>\u003cp >“Other top nutrients include fiber, vitamin D, calcium and vitamin B12,” she says. “However, alongside these familiar choices, we’re also seeing heightened interest in newer functional ingredients, including ‘biotics, adaptogens, botanicals and nootropics — especially as consumers look to food and beverages to support not just their physical health, but also for mental and emotional well-being.”\u003c/p>\u003cp >Dr. Janice Johnson, food technical adviser at Cargill, adds that there has been a heightened focus on hydration. This shift has prompted brands to offer products fortified with electrolytes such as potassium and sodium, she says. \u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eOWiyODr03H","content":{"children":[]},"type":"section","children":["ezgGzAP1vup"],"cl":"section"},{"key":"eB5SQxLcUWl","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"envghexDUDV","content":{"src":{"key":"t7i-YLnqi7","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/t7i-YLnqi7.jpg","ratio":1.1278195488721805},"children":[]},"type":"image","actions":["eB5SQxLcUWl"],"cl":"image"},{"key":"eioc83D-zMf","content":{"text":"\u003cp >Liquid I.V. launched its Hydrations Multiplier Sugar-Free earlier this summer. The product contains three times the electrolytes of the leading sports drinks and more hydrating than water alone, it says. (Image courtesy of Liquid I.V.)\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"ecY9oW4xz0P","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eofj0YI0N61","content":{"children":[]},"type":"frame","actions":["ecY9oW4xz0P"],"children":["eioc83D-zMf"],"cl":"frame"},{"key":"e1Kcl6-ag0d","content":{"text":"\u003cp >“These minerals are essential nutrients for humans and vital electrolytes for athletes,” Johnson explains. “Sodium helps maintain fluid balance in the blood and cells, and functions in nerve impulse transmission, muscle contraction and much more. Potassium, an under-consumed nutrient for most individuals, is an electrolyte that plays a crucial role in hydration, muscle contraction and heart function.”\u003c/p>\u003cp >Cargill offers both of these electrolytes — including sea salt and pink Himalayan salt — which appeals to label-conscious consumers, Johnson suggests.\u003c/p>\u003cp >\u003cstrong >Getting past problems and predicting popularity\u003c/strong>\u003cstrong >\u003cbr />\u003c/strong>As beverage-makers work to meet consumer demands of fortification, experts say it is no easy feat. \u003c/p>\u003cp >ADM’s Greenhill explains how certain extracts can cause off-notes or throw off the appearance and texture of beverages.\u003c/p>\u003cp >“If beverage formulations have multiple functional ingredients, the ingredient interactions may cause separation, sedimentation, flocculation or ringing,” he says. “Stability and shelf life must also be taken into consideration, as vitamins and minerals may degrade over time from exposure to water, heat, light and oxygen.”\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eIEpHvuTeqm","content":{"children":[]},"type":"section","children":["envghexDUDV","eofj0YI0N61","e1Kcl6-ag0d"],"cl":"section"},{"key":"e2M1OxFU9Rg","content":{"text":"\u003cp >Greenhill notes that the company offers a portfolio of extracts and powders that remain stable in various formulation settings, thanks to ADM’s formulation expertise and quality solutions. \u003c/p>\u003cp >Cargill’s Saunders notes that taste challenges are “a common theme” when it comes to beverage fortification. To combat this, many beverage-makers turn to sugar, which is a turn-off for present-day consumers, she says. \u003c/p>\u003cp >“Fortunately, advances around high-intensity sweeteners offer a clear pathway forward,” Saunders states. “For example, our newest sweetener system, EverSweet stevia sweetener + ClearFlo natural flavor, can help address many of the flavor challenges associated with performance beverages.”\u003c/p>\u003cp >Saunders goes on to say that “the umbrella over everything is good taste.” Even if a drink is packed with all the vitamins, minerals and beneficial ingredients, it won’t sit well with consumers if it doesn’t taste good. \u003c/p>\u003cp >Going forward, Saunders anticipates that more fortified beverages will include mushrooms. She suspects that brands will incorporate “functional fungi” into teas, plant-based milks and other elixirs. \u003c/p>\u003cp >“‘Natural’ energy sources are another ingredient segment showing lots of growth potential,” she says. \u003c/p>\u003cp >Saunders expects an array of natural energy ingredients, like green tea extract and yerba mate, will be used by brands to meet demand for “clean” energy. \u003cstrong >BI\u003c/strong> \u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"etoSx0XH3Hr","content":{"children":[]},"type":"section","children":["e2M1OxFU9Rg"],"cl":"section"},{"key":"e13APCS7a3S","content":{"list":[{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"Cargill released its Fiscal Year 2023 ESG Report, which details the company’s progress toward its sustainability commitments and showcases the work being done on the ground to drive even greater positive global impact across operations, supply chains and communities. “When it comes to urgent challenges facing people and the planet, Cargill’s connections across the food system give us the opportunity ― and responsibility ― to deliver meaningful solutions,” said Brian Sikes, president and CEO at Cargill, in a statement. “The problem-solving potential of agriculture has always been essential in nourishing people, supporting the livelihoods of farmers and food workers, and unlocking opportunities for growth. Leading with our values, Cargill is working to help achieve zero hunger, decarbonize our industries, protect and restore natural resources, and ultimately improve people’s lives.” The following are highlights of Cargill’s progress: • Investing $78 million in efficiency and sustainability projects within Cargill’s operations. • Reducing emissions from its operations by 10.97%, achieving its 2025 goal of reducing operations from its emissions by 10% against a 2017 baseline. • Advancing regenerative agriculture practices on 880,000 acres of North American agricultural land since 2020. • Restoring more than 9 billion liters of water in fiscal year 2023. • Distributing more than $115 million to support partners and local communities, and together, providing more than 20 million meals globally in fiscal year 2023."},{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"Flavorman announced substantial leadership changes designed to propel the company into a new chapter and help continue its growing success. After a 31-year tenure as the company’s CEO, founder Dave Dafoe has stepped back, with Chief Operations Officer (COO) Scott Weddle named the new CEO. Dafoe will continue to serve on the executive board of Flavorman as the chief commercial officer, responsible for overseeing the company departments of marketing, sales and client relations. Dafoe expressed: “Although bittersweet, I look forward to a fresh challenge and what this new era at Flavorman will bring. Scott Weddle and I share similar visions of the company’s future, and I have the utmost faith that he will carry on the great tradition at the Beverage Campus for many years to come.” Weddle has been employed at Flavorman for 13 years, starting as a shipping coordinator before progressing into different roles within the organization. As he steps into this new role as CEO, he brings a wealth of experience and a clear vision and focus for the company’s future, the company says. Chief Business Officer Jon Wood, who has been with the company for 28 years, will now assume the responsibilities of the COO. Along with these changes, Flavorman welcomes Holly Cropper as the first chief financial officer in the company’s history. With these changes, Flavorman’s leadership team is well-equipped to evolve the company toward future endeavors, as they remain dedicated to delivering innovation and excellence in the beverage development industry, the company says."},{"subtitle":"","icon":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/eUBkuu3BRF.gif","key":"eUBkuu3BRF"},"iconSize":100,"body":"","title":"A new study, conducted by Jackson et al., demonstrates that the intake of the prebiotic dietary fiber oligofructose alone, or in combination with the human milk oligosaccharide 2’fucosyllactose, promotes an increase in Bifidobacteria in the gut and can result in improvements in mood in healthy adults with mild to moderate feelings of anxiety and depression, as reported by BENEO-Institute. The study, which ran over five weeks (one-week run-in and four weeks intervention), aimed to look at the effect of the chicory root fiber oligofructose and the human milk oligosaccharide 2’fucosyllactose on intestinal colonization and their ability to reduce anxiety and depression. The 92 subjects chosen for the study were healthy and had mild to moderate levels of anxiety and depression. Using a randomized, double-blind, placebo-controlled, parallel-designed methodology, the subjects were split into four groups of 23 and given either 8 grams of oligofructose plus 2 grams of maltodextrin a day, 8 grams of oligofructose plus 2 grams of 2’fucosyllactose a day, 2 grams of 2’fucosyllactose plus 8 grams of maltodextrin a day, or 10 grams of maltodextrin a day. The results showed that at the end of the four-week intervention period, those participants taking the prebiotic oligofructose on its own, or in combination with 2’fucosyllactose, experienced significant increases in beneficial gut bacteria, including Bifidobacterium, Bacteroides, Roseburia and Faecalibacterium prausnitzii, compared with the control group, BENEO-Institute reports. 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>December 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com/\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>","children":[]},"type":"text","cl":"text 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