\u003c/strong>Going forward, Mintel’s report anticipates that consumers will continue to engage with functional beverages as their budgets allow. \u003c/p>\u003cp >“Functions related to tangible, everyday human needs proliferate, seen in hydration’s wide reach, though more niche claims can sustain their own relevance with marketing toward consistency within their respective demographic targets,” it states. “The gap between self-reported functional drink consumption and claim use opens opportunity for brands to attract consumer interest in their offerings to stand out in the increasingly saturated market.”\u003c/p>\u003cp >Mintel’s report also notes that beverage-makers need to make clearer connections between ingredients to function and wellness. 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pRLZEonGsz"},{"key":"eLN42ZsM9Rh","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857655296,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ef6neeglJXZ","content":{"children":[]},"type":"frame","actions":["eLN42ZsM9Rh"],"children":["e3aLoOfRmxi","eU--MITuXeh"],"cl":"frame"},{"key":"eIYn775j8WT","content":{"children":[]},"type":"section","children":["egmfNyqx_yC","ef6neeglJXZ"],"cl":"section"},{"key":"eUDvEPSUBeO","content":{"children":[],"link":{"mode":0,"page":"pcwI98mqeKX"}},"type":"external-link","cl":"external-link"},{"key":"efW5ZmSxR8M","content":{"text":"\u003cp >\u003cstrong >Juice & Juice Drinks: \u003c/strong>\u003cbr />Manufacturers take conscious approach to sugar reduction\u003c/p>","children":[]},"type":"text","actions":["eUDvEPSUBeO"],"cl":"text pRLZEonGsz"},{"key":"eNL85Tz9f7_","content":{"children":[]},"type":"section","children":["efW5ZmSxR8M"],"cl":"section"},{"key":"e_4q4r3IXOi","content":{"text":"\u003cp>BACK TO \u003cstrong>CONTENTS\u003c/strong>\u003c/p>","children":[]},"type":"text","cl":"text"},{"key":"eEfA-F3PrIl","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e8cXPWc52-t","content":{"shapeId":"x9_UnOB9w","children":[]},"type":"shape","actions":["eEfA-F3PrIl"],"cl":"shape"},{"key":"e4Irm_9oKgS","content":{"children":[],"link":{"mode":0,"tweenOut":{"y":[1,0,0,1],"time":0.5},"preset":"stack-to-bottom","page":"pXbrE9-ID9X"}},"type":"external-link","cl":"external-link"},{"key":"eKc3AIUdxPr","content":{"children":[]},"type":"frame","actions":["e4Irm_9oKgS"],"children":["e_4q4r3IXOi","e8cXPWc52-t"],"cl":"frame"},{"key":"eC9-PCq1p7J","content":{"children":[]},"type":"section","children":["eKc3AIUdxPr"],"cl":"section"},{"key":"e8AadCKnEAB","content":{"src":{"key":"zLITtUJks","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","ratio":2.86404833836858},"children":[]},"type":"image","cl":"image"},{"key":"ec_-7O1Umvg","content":{"text":"\u003cp >December 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com/\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>","children":[]},"type":"text","cl":"text 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