TOC

CONTENTS

December 2025
Volume 116, Number 12

FEATURES

COVER STORY

Unlocking the potential for functional beverages

Consumers turn to fortified drinks for a range of benefits

Liquid I.V. Energy Pomegranate Punch multi-pack and single stick with water splashes.

A thirst for wellness

Two Bulletproof high protein iced coffee bags (Original & Mocha) with a glass of iced coffee.
Beverage R&D

Riding the wave

Tropicana Essentials Orange Blend juice bottle and a glass with a red and white straw.
Category Focus

Mindful energy innovation

A lineup of colorful Lotus Plant Power drink cans in various flavors, on a gradient background.
UP CLOSE WITH

Investing for beverage innovations

Aerial view of a sprawling white warehouse, surrounded by concrete, dirt, and a distant industrial park.
SPECIAL REPORT

Also in this issue

Ingredient Spotlight

Targeted benefits

Tea market evolves to meet wellness trends head-on

Channel Strategies

Convenience reigns supreme

Advanced technology propels omnichannel shopping

Packaging

The Best Beverage Packages of 2025

Delivering more to consumers motivates this year’s top packages

Operations

Protecting the masses

Legislation, automation drive lubricant usage

Guayaki Yerba Mate loose leaf package on bright yellow background with scattered tea leaves.

IN EVERY ISSUE

Red Bull Advent Calendar box with 24 assorted cans, depicted on a festive sleigh graphic.
Darigold Egg Nog in diverse packaging and a glass, against a festive winter landscape.
New Products

Recent and upcoming product introductions across all beverage categories

Packaging News

A look at new releases of beverage packaging designs, including brand refreshes

COLUMNS

ANNUAL MANUAL

Search our database

of suppliers and products.

Ad Index

Beverage Industry Annual Manual

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Beverage Industry Sip & Learn Podcast

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Beverage Industry New Product Development eBook

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Beverage Marketing Corporation

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Lubriplate Lubricants Company

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Mother Murphy’s Laboratories

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Stiebs LLC

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TetraPak Webinar

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