the Last Drop
Culture Pop Soda announces partnership with Noah Kahan
Culture Pop Soda, a Boston-based brand, has partnered with fellow New England icon Noah Kahan to launch a partnership that celebrates being refreshingly real — from Kahan’s authentic storytelling style in his music to the probiotic soda brand’s taste and ingredients. The multi-year partnership is set to launch with a social series this fall, which will feature Vermont native Kahan’s signature sense of humor and small-town storytelling while highlighting Culture Pop’s real-ingredient approach to soda, it says. The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds). “Those other brands taste way too sweet,” Kahan riffs in one of the campaign’s videos. “Culture Pop is good — and good for you. They do something those other brands don’t do.” Kahan is known for his multi-platinum hit songs like “Stick Season” and “Dial Drunk.” He has built a loyal fanbase by embracing imperfection with honesty and heart — a spirit that mirrors Culture Pop’s approach to soda-making: crafted with real fruit juice, no artificial sweeteners or refined sugar, and live probiotics for gut health, the company says. “Culture Pop doesn’t really taste like anything else I’ve had before,” Kahan said in a statement. “It’s refreshing, not too sweet — and it’s good for my gut, too.” In a statement, Tom First, founder and CEO of Culture Pop Soda, said that Kahan represents everything the brand stands for and that he is “authentic and real in a refreshing way.” “He’s built a community by being himself, and that’s exactly what we’re doing with soda — making something real and doing soda in a completely different way,” First added. Consumers can follow along at @drinkculturepop for exclusive content, giveaways and consumer sweepstakes, with additional partnership announcements to come in 2026.
Loverboy, Vaseline collaborate on specialty ShimmerGirl pack
Vaseline is aiming to extend summer’s shimmer with the launch of ShimmerGirl, a collaboration with Amanda Batula, known for her time on Bravo’s reality shows “Summer House” and “Winter House” and co-founder of ready-to-drink (RTD) brand Loverboy. Together, Vaseline and Loverboy debuted a limited-edition ShimmerGirl pack. Vaseline declared that it was Batula’s time to shine with a reimagined four-pack designed for the ultimate glow-up: three cans of Loverboy to sip and one body oil to drip. The collab paired Loverboy’s White Tea Peach Zero-Proof Iced Tea, made with zero sugar, all-natural ingredients and only 10 calories, with one of Vaseline’s Glazed & Glisten Gel Oils, which debuted over the summer. Vaseline’s new gels quickly took over as the “it” product of the season, selling out twice on Amazon and ranking as the No. 1 body-care innovation at Target and Walmart, the company says. The new pack shows that Vaseline is keeping the hype alive and proving that shimmer season doesn’t stop at summer with Batula, whose fun, confident and radiant energy perfectly brings ShimmerGirl to life, it adds. Vaseline and Loverboy carried the glow of the Hamptons to the city with a consumer pop-up event Nov. 6 at Soft Bar, a new alcohol-free social space in Brooklyn co-founded by fellow Bravo personality Carl Radke, where fan met Batula and experienced the shine of ShimmerGirl in person.
Ocean Spray, Bryan Cranson unveil Just Add Cran, Beware of Cranpus campaign
The farmer-owned cooperative Ocean Spray Cranberries Inc. turned a tradition on its head with a new campaign: Just Add Cran, Beware of Cranpus. Enter Cranpus, the mythical hoarder of cranberries, brought to life for the first time by Emmy- and Tony-Award winning actor Bryan Cranston as Cranpus. The larger-than-life folklore figure steals cranberries from holiday tables and celebrations everywhere, the brand says. From festive gatherings to late-night celebrations, nothing is safe from his cranberry obsession. The result is a playful, cinematic reminder that cranberries are the essential staple of the holiday season, Ocean Spray notes. The story of Cranpus is revealed with a 60-second film that depicts the antics of the cranberry-thieving character. “We’re going bigger and bolder than ever to remind everyone that cranberry is the heartbeat of the holidays,” said Trinh Le, vice president of USA branded at Ocean Spray, in a statement. “By creating Cranpus, we dramatize just how bland the season would be without it. And who better than Bryan Cranston, with his humor, range and yes, his ‘cran’ name, to bring it to life?” For Cranston, the partnership was personal. “All my life, I had the nickname, ‘Cranny’ or ‘Cranman,’” he said in a statement. “And on occasion, a friend will shout, ‘Hey, Cranberry.’ I was really excited to jump in and play the Cranpus character for Ocean Spray. It was funny, festive and honestly, delicious.” The Just Add Cran, Beware of Cranpus campaign spans across streaming TV and social media. Consumers can expect mischievous moments to spill into digital channels interactive social content and future surprises, the company notes.
Cointreau, Aubrey Plaza shake up holiday traditions
Cointreau is rewriting holiday traditions with the next iteration of its MargaRight campaign. This holiday season, Cointreau and actress Aubrey Plaza are declaring what everyone already knows: eggnog is out, Margaritas are in, it says. Together, the pair are inviting consumers to Make Your Eggnog a Margarita through a new holiday campaign spot and consumer promotions, reminding everyone that a Margarita made with Cointreau is always in season, it adds. A study from Cointreau found that more than 90% of consumers would drink a Margarita at holiday parties, significantly more than other popular cocktails, including eggnog. Following the success of the Any Tequila campaign that launched this summer, Plaza returns with her signature irreverence in the new holiday spot that encourages consumers to ditch the eggnog for something zesty and bright: a Margarita. “Move over, eggnog — Margaritas are crashing the holiday party this year,” Plaza said in a statement. “They’re easy to make, and a guaranteed crowd pleaser. I’m just saying … skip the ‘nog, and let’s make spirits bright with Margaritas made MargaRight — Cointreau, fresh lime juice and Any Tequila — literally any tequila you want.” Consumers can join in for the holiday fun with the Make Your Eggnog a Margarita kit from Cointreau, a limited-edition gift that features the essentials to shake up The Original Margarita, including a decanter of Any Tequila Signed by Plaza and multiple seasonal Margarita recipes. “The Margarita isn’t just a staple for summer, it is also the perfect choice for holiday toasts and winter celebrations,” said Nicolas Beckers, president and CEO at Rémy Cointreau Americas, in a statement. “In the Make Your Eggnog A Margarita campaign, we want to remind consumers that a Margarita is a timeless, convenient crowd-pleaser to serve guests this holiday season and all year long.”
George Strait’s Código 1530 Tequila, Resistol announce holiday gift kit
The award-winning tequila brand co-founded by George Strait, Código 1530, unveiled a holiday gift that combines the King of Country’s favorite tequila and hat brands for the ultimate cowboy Christmas gift. The refined Cowboy Coffee Cocktail kit contains everything needed to recreate an elevated Reposado to serve at home, as well as an exclusive Resistol hat inspired by the ultra-premium tequila. The hat is crafted from fine black felt and defined by a graceful profile, the brand says, and is adorned with signature brand cues and joins Resistol’s George Strait collection for a limited time this holiday season. The King of Country-approved cocktail kit is available in both Classic and Deluxe versions, with the Deluxe kit including an elevated hat box voucher to secure a custom fit limited-edition Código 1530 hat by Resistol. The Cowboy Coffee cocktail is made with Código 1530 Reposado Tequila, honey fig syrup and cold brew, delivering a modern holiday classic that will “make you want to tip your hat, embrace the season and honor the legacy of Resistol hats that have defined the American West for nearly a century,” it adds. Strait is known for his signature look that features a Resistol cowboy hat, which serves as a testament to his authentic cowboy life. “The cowboy hat is more than just a piece of Western attire — it’s a symbol of heritage, hard work and timeless style,” Strait said in a statement. “My Resistol hat is more than just a piece of clothing — it’s a versatile, essential tool. I’m proud to combine passion for the cowboy lifestyle with my favorite tequila in this special holiday gift. If it’s not your favorite, you haven’t tried it.” The cocktail kit is available exclusively via CocktailCourier.com while supplies last.
