Drinks
Between
By Lauren Sabetta | Managing Editor
Stockings stuffed with beverages
With the holiday season now in full force, as usual, I’m scrambling to check off my gift-giving list. When it comes to figuring out what to give to whom — family, friends and especially coworkers — this process is always a struggle for me, no matter what time of year.
According to the new, Drizly for Business “2022 Corporate Trend Report,” featuring insights from more than 200 professionals across the United States, alcohol is the top gift and focal point for events during the 2022 holiday season.
From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, the report highlights how professionals are approaching beverage alcohol in the workplace, and how they plan to continue purchasing alcohol this year, specifically in workplace settings.
The following are major findings from the report:
- Alcohol tops the gifting charts. Alcohol beverages were the No. 1 gift given by survey respondents, vastly outperforming other popular categories like digital gift cards and foods.
- Big events are back. The vast majority of respondents are planning company-wide holiday events this season, signaling a major change after two years of remote or hybrid gatherings.
- Options are key behind the bar. At events and when sending gifts, most respondents cited providing diversity in drinks and “something for everyone” as their No. 1 challenge.
Further, survey respondents reported that finding quality gifts that fit budget constraints (58%), followed by choosing gifts that appeal to recipients’ beverage preferences (55%) as big challenges.
Despite these challenges, it sure is looking like alcohol is in style at work — and likely to remain a focal point for events and gift-giving beyond this holiday season. BI
Stockings stuffed with beverages
Talking Rain announced that Sparkling Ice is putting the power in consumers’ hands to make a change with its second annual Cheers to Giving campaign. The brand has been an advocate for supporting small charities and communities for years and is passionate about honoring charities across the country, and with this campaign, “they’re able to continue doing so,” it says. Through the Cheers to Giving campaign, consumers across the country could nominate a nonprofit organization that inspires and impacts communities near and dear to their hearts. Each charity nominated had the chance to be selected as one of the three winners to receive a $50,000 donation from Sparkling Ice. The Cheers to Giving nominations were open from Oct. 1 to Nov. 19 with nominations submitted online through the Sparkling Ice submission form.
As we gather with family and friends this season, there also are opportunities to support beverage brands that give back to the community.
For instance, while helping to get into the spirit of things, the following three drink brands also support good causes:
As we gather with family and friends this season, there also are opportunities to support beverage brands that give back to the community.
For instance, while helping to get into the spirit of things, the following three drink brands also support good causes:
Ocean Spray invites everyone to
Ocean Spray Cranberries Inc. announced the Power Your Holidays campaign, introducing the infectiously wiggling, jiggling cranberry as the most powerful party guest in the house, it notes. Developed by Ocean Spray AOR, Orchard Creative, New York, and directed by Jeff Low, the creative campaign launches with a comedic spot featuring a bespoke track created by Mack Goudy Jr. of the legendary electronic dance group: The Detroit Grand Pubahs. “Cranberries have provided the punch on holiday tables for centuries and we want people to see with new eyes, the power within the cranberry that we and our growers know so well,” said Dan Hamilton, head of marketing at Ocean Spray Cranberries, in a statement. “We hope people will feel the joy from Ocean Spray this holiday season.” The holistic campaign features TV and digital spots with custom music made by Mack Goudy, launching across the United States within streaming video platforms, across social media, and custom media partnerships, including Vox. Social and digital extensions of the campaign aim to invite America to jiggle with Ocean Spray this holiday season.
into the season
In honor of the classic martini cocktail, Tanqueray No. TEN and martini connoisseur Stanley Tucci launched the Make It A Martini Night campaign, spotlighting the one drink order that becomes everybody’s drink order — “garnished with a grapefruit twist, of course,” it says.Fittingly, in the new No. TEN campaign Tucci demonstrates how the premium, small batch gin — with bursts of fresh citrus, chamomile and botanicals — can elevate the classic martini and give it the modern makeover. The new campaign, created by Anomaly New York, debuts with two 15-second films, inviting viewers into the modern, luxurious world of No. TEN, showcasing the magic that unfolds when two partners unite over their favorite popular cocktail, the company says. “I’m a big fan of the martini — there is something about a martini's simplicity and classic elegance, while being modern at the same time,” Tucci said in a statement. “Made with No. TEN, a martini rises in stature and that’s why bartenders like to use it.”
How to ‘Make It A Martini Night’ this holiday season
