With the evolution of eCommerce, consumable brands have had to make improvements to keep up with the ever-expanding eCommerce market, experts note.\u003c/p>\u003cp >IBISWorld’s Thomas explains that brands have done this by adjusting their delivery options, noting that stores like Walmart and Amazon offer same-day grocery deliveries in some areas.\u003c/p>\u003cp >“This has been appealing to many time-poor consumers, as they can skip going to the store and still receive their food and beverage that day,” she says. “Additionally, online alcohol sales have contributed to growth as legislation surrounding alcohol delivery has eased in favor of online sales.”\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eoVUZlsOGfm","type":"section","children":["eaAeHS4iYkS"],"cl":"section"},{"key":"effqxzkmCmO","content":{"text":"\u003cp >Drizly is an alcohol eCommerce shop and is considered a pioneer in alcohol delivery. (Image courtesy of Drizly)\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"ehEiOoDIDTk","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ewE89bIzX41","type":"frame","actions":["ehEiOoDIDTk"],"children":["effqxzkmCmO"],"cl":"frame"},{"key":"eCfe2OV8x6r","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ePdfVCZQKWz","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/_63TfxPv2p.jpg","key":"_63TfxPv2p","ratio":1.5}},"type":"image","actions":["eCfe2OV8x6r"],"cl":"image"},{"key":"ehUXYT4akqZ","content":{"text":"\u003cp >Still, whereas many consumers have taken advantage of grocery delivery, a large portion prefer to shop in-store, Thomas notes. Especially when it comes to meat and produce, consumers prefer to pick their own according to their personal preferences, she says.\u003c/p>\u003cp >“In terms of click-and-collect versus delivery, the popularity of each will differ depending on the consumer’s location,” Thomas explains. “For example, consumers living in an urban area who rely on public transportation may prefer delivery, whereas a consumer in a suburb and with a car can take advantage of quicker pick-up times through the click-and-collect model.”\u003c/p>\u003cp >NielsenIQ’s Maniscalco considers the methods to be “crucial” for consumable brands in eCommerce, whether it be click-and-collect, shipping or delivery. \u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eDApRP2t0vq","type":"section","children":["ewE89bIzX41","ePdfVCZQKWz","ehUXYT4akqZ"],"cl":"section"},{"key":"eugx_TmNGPV","content":{"text":"\u003cp >“While more consumables are shipped and delivered, both types of online sales have grown over 50% since 2019,” she says. \u003c/p>\u003cp >\u003cstrong >Bars and blocks on booze\u003c/strong>\u003cbr />Within the eCommerce channel, drinks perform well based on consumer trends. Maniscalco notes that wine, soft drinks and energy beverages are the top-sellers in the channel. \u003c/p>\u003cp >The online sales of soft drinks and energy drinks, while not as high in sales as wine, have “nearly or more than doubled” since 2019, she says.\u003c/p>\u003cp >IBISWorld’s Thomas says that, in general, less perishable beverages are popular in eCommerce, as well as niche products not found in the typical store. \u003c/p>\u003cp >Both professionals note that alcohol markets face legislation limitations when it comes to online sales. \u003c/p>\u003cp >“The legislation surrounding online alcohol sales is the biggest challenge surrounding potential growth,” Thomas says. “Specific regulation differ according to state and local government; therefore, prospective companies must research an area’s specific rules and regulations.”\u003c/p>\u003cp >Another downside to online alcohol purchasing is that it strays from the traditional in-person method. \u003c/p>\u003cp >“Beyond these laws, consumers enjoy hearing the story and history of a product while having the opportunity to taste in-store,” Maniscalco says. “It can be difficult for someone to purchase a new spirit or brand by just looking online, given that total experience won’t be had, giving core brands an advantage to selling online.” \u003c/p>\u003cp >Given these limitations, participants in the eCommerce channel are looking to bridge that gap. Alcohol eCommerce shop Drizly, an Uber company, recently announced its new brand direction that aims to help people savor life’s moments. With this brand evolution, Drizly is underscoring its new direction as it builds upon its expertise in on-demand delivery to become the go-to shopping destination for all beverage alcohol occasions, it states. The evolution is designed to help consumers find the ideal drink for the occasion and broaden the occasions with enhancements to the gifting shopping experience.\u003c/p>\u003cp >“After building the infrastructure for alcohol eCommerce and paving the way for on-demand delivery at scale, this next phase for Drizly is all about building a tailored shopping experience to help customers find the best drinks for these moments ― whether it’s a bottle for an impromptu date night at home or sending a gift across the country to mark a special occasion,” said Cory Rellas, Drizly CEO, in a statement at the time of the announcement.\u003c/p>\u003cp >As the eCommerce channel matures, consumers and retailers look to be embracing this digital experience. \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eEq1c1TFdju","type":"section","children":["eugx_TmNGPV"],"cl":"section"},{"key":"eIB_SR_nbfh","type":"section","cl":"section"},{"key":"eniQ7w8mnpi","content":{"text":"\u003cp >December 2022 | \u003ca rel=\"noopener external\" href=\"https://www.bevindustry.com\" >bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003cbr>\u003c/p>\u003cp >\u003cbr>\u003c/p>"},"type":"text","cl":"text 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504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z"]},"cl":"w7Ty9ifjBD"},{"key":"eX2SIM0oUQX","content":{"link":{"mode":0,"page":"pr0YyisrYyt"}},"type":"external-link","cl":"external-link"},{"key":"eXuAyp3Vm2r","content":{"text":"\u003cp >\u003cstrong >Juice & Juice Drinks:\u003c/strong> \u003cbr />Consumers navigate category’s sugar content, health benefits\u003c/p>"},"type":"text","actions":["eX2SIM0oUQX"],"cl":"text pRLZEonGsz"},{"key":"ewtUm_bCIF3","type":"rectangle","cl":"rectangle"},{"key":"eTa79oBqomY","type":"rectangle","cl":"rectangle"},{"key":"eU30M7ncQLA","content":{"text":"\u003cp>To submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eM4DsevD34p","content":{"text":"\u003ch1>Products\u003c/h1>"},"type":"text","cl":"text"},{"key":"eFmJVyxB1-l","content":{"text":"\u003ch2>New\u003c/h2>"},"type":"text","cl":"text"},{"key":"eJDLkqm-L2U","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"epGmB_fwVlv","type":"frame","actions":["eJDLkqm-L2U"],"children":["eM4DsevD34p","eFmJVyxB1-l"],"cl":"frame"},{"key":"eNWV6I283rc","type":"frame","children":["eU30M7ncQLA","epGmB_fwVlv"],"cl":"frame"},{"key":"eVY7rczOkKn","content":{"pageMenu":"z2uY4ERp2i"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M16 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