Because of the rising popularity of functional teas, more and more options are emerging on the market. \u003c/p>\u003cp >Philip Caputo, marketing and consumer insights manager at Virginia Dare, Brooklyn, N.Y., points out that herbal tea has a “compelling family of flavor profiles” for a variety of beverage applications in the tea sector.\u003c/p>\u003cp >Innovative pairings, especially the blending of floral teas with spice and fruit, have piqued the interest of consumers, Caputo explains.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eLI8xo1G0wh","type":"section","children":["eSgfVQnmULz"],"cl":"section"},{"key":"e0d4r_g2hGZ","content":{"text":"\u003ch2 >“By integrating wellness flavors into their applications, tea brands can underscore their focus on targeted nutrition categories such as immunity, brain health, aging and digestion.” \u003c/h2>\u003cp >— Philip Caputo, marketing and consumer insights manager at Virginia Dare\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e29Ef8PuhYB","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eIqMEWoctaC","type":"rectangle","actions":["e29Ef8PuhYB"],"cl":"rectangle"},{"key":"eR9SuP7FCi3","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ekr0KhC0Eg8","type":"rectangle","actions":["eR9SuP7FCi3"],"cl":"rectangle"},{"key":"em9nnNnnhH1","type":"section","children":["e0d4r_g2hGZ","eIqMEWoctaC","ekr0KhC0Eg8"],"cl":"section"},{"key":"e5rvMqCoSej","content":{"text":"\u003cp >“Dark berries such as açaì, elderberry and goji are known as rich sources of antioxidants, while ginger and mushrooms are known for anti-inflammatory properties,” he says. “By integrating wellness flavors into their applications, tea brands can underscore their focus on targeted nutrition categories such as immunity, brain health, aging and digestion.”\u003c/p>\u003cp >Moreover, therapeutic botanicals and essential oils work well in infused teas, such as chamomile, green tea, hibiscus and mint, because the flavors emphasize their functional aspects, Caputo notes. \u003c/p>\u003cp >“When it comes to wellness flavors, formulators have a broad palette available and should be emboldened to experiment with innovative combinations and formats,” he says. \u003c/p>\u003cp >ADM’s Greenhill expresses that black and green tea varietals remain popular among consumers, because they are associated with wellness benefits by consumers. Tea-lovers connect aspects like immune function, skin health and energy with black and green tea, he says.\u003c/p>\u003cp >“In the near-term, we expect an increased focus on herbal teas that signal relaxation need states, such as chamomile and jasmine. Herbal teas also tend to have lighter flavor profiles and are ideal for creating light and refreshing beverages with perceived wellness attributes,” Greenhill explains. “Plus, there is an increased focus on the strong health halo the matcha brings to foods and beverages.”\u003c/p>\u003cp >As far as hybridization goes for tea ingredients, the ADM marketing director considers the concept to be “exceptionally young” for the market. He suspects the trend will become prominent in a couple ways.\u003c/p>\u003cp >“First, we’ll see teas moving further into non-traditional segments, such as carbonated soft drinks, juices, sports and energy drinks and more,” Greenhill says. “We also anticipate interspecific hybridization of teas, which is a significantly smaller trend at the moment.”\u003c/p>\u003cp >With teas, he says that consumers are looking for BFY beverages, so the boundaries between various beverage segments are blurring, “resulting in new hybrid categories.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eDybB6aWZ6D","type":"section","children":["e5rvMqCoSej"],"cl":"section"},{"key":"eqFIvnexuku","type":"section","cl":"section"},{"key":"edcDTQMRk4y","content":{"text":"\u003cp >December 2022 | \u003ca rel=\"noopener external\" href=\"https://www.bevindustry.com\" >bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003cbr>\u003c/p>\u003cp >\u003cbr>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e9or2wiWW11","content":{"src":{"key":"zLITtUJks","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","ratio":2.86404833836858}},"type":"image","cl":"image"},{"key":"eqlY-T7ywTR","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1638381659017,"LoadAnimation":{"duration":1.5,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1638381659017,"LoadAnimation":{"duration":1.5,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1638381659017,"LoadAnimation":{"duration":1.5,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e5MweI6CKDk","type":"section","actions":["eqlY-T7ywTR"],"children":["edcDTQMRk4y","e9or2wiWW11"],"cl":"section"},{"key":"pZWSQGUmnr9","children":["e7Q9lIX2dDV","eeNhYKo-TZF","eG5n3wacs3U","ewRMHkgIuJ8","epybmT7WXJ8","eIh-qDSVlWQ","eLI8xo1G0wh","em9nnNnnhH1","eDybB6aWZ6D","eqFIvnexuku","e5MweI6CKDk"]},{"key":"etTeFs73sfG","content":{"menu":"z2uY4ERp2i"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z"]},"cl":"w7Ty9ifjBD"},{"key":"eX2SIM0oUQX","content":{"link":{"mode":0,"page":"pr0YyisrYyt"}},"type":"external-link","cl":"external-link"},{"key":"eXuAyp3Vm2r","content":{"text":"\u003cp >\u003cstrong >Juice & Juice Drinks:\u003c/strong> \u003cbr />Consumers navigate category’s sugar content, health benefits\u003c/p>"},"type":"text","actions":["eX2SIM0oUQX"],"cl":"text pRLZEonGsz"},{"key":"ewtUm_bCIF3","type":"rectangle","cl":"rectangle"},{"key":"eTa79oBqomY","type":"rectangle","cl":"rectangle"},{"key":"eU30M7ncQLA","content":{"text":"\u003cp>To submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eM4DsevD34p","content":{"text":"\u003ch1>Products\u003c/h1>"},"type":"text","cl":"text"},{"key":"eFmJVyxB1-l","content":{"text":"\u003ch2>New\u003c/h2>"},"type":"text","cl":"text"},{"key":"eJDLkqm-L2U","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"epGmB_fwVlv","type":"frame","actions":["eJDLkqm-L2U"],"children":["eM4DsevD34p","eFmJVyxB1-l"],"cl":"frame"},{"key":"eNWV6I283rc","type":"frame","children":["eU30M7ncQLA","epGmB_fwVlv"],"cl":"frame"},{"key":"eVY7rczOkKn","content":{"pageMenu":"z2uY4ERp2i"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"]},"cl":"w1br1l0lsu-u06"},{"key":"eDzQ4cmBJGW","content":{"link":{"mode":2,"href":"https://www.dropbox.com/s/g0s7kwt6v6dci0q/BI1222_Issue.pdf?dl=1","target":true}},"type":"external-link","cl":"external-link"},{"key":"eJs5wNJy75t","content":{"shapeId":"sJZA9TExrX"},"type":"shape","actions":["eDzQ4cmBJGW"],"cl":"shape"},{"key":"eDlS63tM5m9","content":{"link":{"mode":0,"page":"pUCiJd9V4Eo"}},"type":"external-link","cl":"external-link"},{"key":"eW2gXyVe-vv","content":{"shapeId":"axhnTf-Px0"},"type":"shape","actions":["eDlS63tM5m9"],"cl":"shape"},{"key":"exZ9lw_FEtD","content":{"link":{"mode":2,"href":"https://www.bevindustry.com/publications/3"}},"type":"external-link","cl":"external-link"},{"key":"e5e4deuB6VC","content":{"shapeId":"xuDw3ZPZeQ"},"type":"shape","actions":["exZ9lw_FEtD"],"cl":"shape"},{"key":"e39U8du4haQ","content":{"linkText":"TOC","link":{"mode":0,"page":"pwUJ7W1fVSF"}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"eBXpEmIlF-c","type":"frame","children":["eVY7rczOkKn","eJs5wNJy75t","eW2gXyVe-vv","e5e4deuB6VC","e39U8du4haQ"],"cl":"frame"},{"key":"fixed","visibility":{"eXuAyp3Vm2r":{"phXE0A-egQA":true},"eBXpEmIlF-c":true,"etTeFs73sfG":true,"eTa79oBqomY":{"plHxpGlHnj8":true},"ewtUm_bCIF3":{"plHxpGlHnj8":true},"eNWV6I283rc":{"plHxpGlHnj8":true},"edBa2t4yN-c":{"plHxpGlHnj8":true}},"children":["etTeFs73sfG","eXuAyp3Vm2r","ewtUm_bCIF3","eTa79oBqomY","eNWV6I283rc","eBXpEmIlF-c"]}],"pages":[{"key":"p2J9d3er5DV","title":"R&D Supplyside West","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/S3d2on2Mur.jpg","path":"rd-supplyside-west"},{"key":"p2RsIEBWlWg","title":"Ad BMC House Ad","cover":"undefined/image/social/undefined/p2RsIEBWlWg/v/0.jpg","path":"ad-bmc-house-ad"},{"key":"p2fOGjShC03","title":"Ad MTF House Ad","cover":"undefined/image/social/undefined/p2fOGjShC03/v/0.jpg","path":"ad-mtf-house-ad"},{"key":"p2tZgxJ3Oyq","title":"Ad FSS House Ad","cover":"undefined/image/social/undefined/p2tZgxJ3Oyq/v/0.jpg","path":"ad-fss-house-ad"},{"key":"p4F2n_H09es","title":"Ad TBF House Ad","cover":"undefined/image/social/undefined/p4F2n_H09es/v/0.jpg","path":"ad-tbf-house-ad"},{"key":"p55ZaLBeDjE","title":"Operations Perspective","desc":"Containers represent the epitome of constant change syndrome as evidenced in each material used. From an operations perspective, each container material can exemplify some of the important changes and impacts that have occurred.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/DgxeFRv_jt.jpg","path":"operations-perspective"},{"key":"p5a1dS6yfhg","title":"Ad AM DMWH","cover":"undefined/image/social/undefined/p5a1dS6yfhg/v/0.jpg","path":"ad-am-dmwh"},{"key":"p6gwNMDayFG","title":"Cover Feature","desc":"As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/w6vJ0Qn120.jpg","path":"cover-feature"},{"key":"pACSsS3Y0GN","title":"Channel Strategies","desc":"With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/41OFDB7RUl.jpg","path":"channel-strategies"},{"key":"pAPbOKWGBH4","title":"Up Close With","desc":"Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/j72bmNI_qM.jpg","path":"up-close-with"},{"key":"pBlsS7JaHzf","title":"Ad AM Ambaflex","cover":"undefined/image/social/undefined/pBlsS7JaHzf/v/0.jpg","path":"ad-am-ambaflex"},{"key":"pDGDG6USAvM","title":"Masthead","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ojDiqubEGj.jpg","path":"masthead"},{"key":"pJhNSnghnzS","title":"Beverage Beat Thank You","cover":"undefined/image/social/undefined/pJhNSnghnzS/v/0.jpg","path":"beverage-beat-thank-you"},{"key":"pK0zgJUsedf","title":"Ad Classified Coastline","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/PKyPygFspz.jpg","path":"ad-classified-coastline"},{"key":"pKNmOs1Ky8I","title":"Ad Premium Listings","cover":"undefined/image/social/undefined/pKNmOs1Ky8I/v/0.jpg","path":"ad-premium-listings"},{"key":"pN4PlYxAMi7","title":"Packaging","desc":"In the name of sustainability beverage manufacturers are taking a proactive approach with packaging innovations. With Beverage Industry’s annual Best Packages of Year feature, the editors selected a collection of packaging releases that highlight the","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/HEQYeCgngw.jpg","path":"packaging"},{"key":"pQh2PWeXalS","title":"Special Report","desc":"The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/cfzbmA7bxM.jpg","path":"special-report"},{"key":"pRFTs6FVYbD","title":"Ad BEVOPS House Ad","cover":"undefined/image/social/undefined/pRFTs6FVYbD/v/0.jpg","path":"ad-bevops-house-ad"},{"key":"pRN-K0KPN22","title":"Last Drop","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sveifFrCjj.jpg","path":"last-drop"},{"key":"pRri-6egbZy","title":"Ad AM K&B","cover":"undefined/image/social/undefined/pRri-6egbZy/v/0.jpg","path":"ad-am-kb"},{"key":"pUCiJd9V4Eo","title":"Help Guide","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/TsDjUqpDj6.jpg","path":"help-guide"},{"key":"pVDJTu3Jf4c","title":"Ad Krones","cover":"undefined/image/social/undefined/pVDJTu3Jf4c/v/0.jpg","path":"ad-krones"},{"key":"pVWrLyXEwYO","title":"Ad AM House Ad","cover":"undefined/image/social/undefined/pVWrLyXEwYO/v/0.jpg","path":"ad-am-house-ad"},{"key":"pZSC0ZRSSWa","title":"Distribution","desc":"This year, electric technology dominates the 2023 new truck releases. But there’s also quite a bit of innovation happening in more traditionally fueled vehicles like diesel- and gasoline-powered trucks. Natural gas also makes a bit of a comeback this","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/DraLL2zYSa.jpg","path":"distribution"},{"key":"pZWSQGUmnr9","title":"Ingredient Spotlight","desc":"Clean label and better-for-you trends have elevated tea ingredients as beverage-makers look to deliver these attributes to consumers.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/Eoa9lnpLWQ.jpg","path":"ingredient-spotlight"},{"key":"p_IdUPTLW29","title":"Ad Lubriplate","cover":"undefined/image/social/undefined/p_IdUPTLW29/v/0.jpg","path":"ad-lubriplate"},{"key":"p_ggCMCus5a","title":"Ad AM Teledyne","cover":"undefined/image/social/undefined/p_ggCMCus5a/v/0.jpg","path":"ad-am-teledyne"},{"key":"pcPoEpPtUIf","title":"Industry Issues","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/zfbz4AUK_W.jpg","path":"industry-issues"},{"key":"phXE0A-egQA","title":"Cover","cover":"undefined/image/social/undefined/phXE0A-egQA/v/0.jpg","path":"","index":true},{"key":"piuQ7GfoXYu","title":"Packaging Pack Expo","desc":"Back after four years, PACK EXPO International convened more than 44,000 attendees, surpassing the 2018 event. With 2,200 exhibitors and more than 1.2 million net square feet at McCormick Place in Chicago, PACK EXPO International took place Oct. 23-2","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/HEQYeCgngw.jpg","path":"packaging-pack-expo"},{"key":"pj1mASQG1P0","title":"Beverage Beat","desc":"When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going for","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/z5rsTmSOGp.jpg","path":"beverage-beat"},{"key":"pjB00x0wkd8","title":"Operations","desc":"Food-grade lubricants are helping beverage-makers protect their products’ integrity, efficacy and safety. Additionally, as demands rise for certifications and allergen-free products, suppliers are actively working to meet those needs.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/I_eQs9c2_B.jpg","path":"operations"},{"key":"plHxpGlHnj8","title":"New Products","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/GGdAWmbuJ5.jpg","path":"new-products"},{"key":"plgnypd1YJ2","title":"Between Drinks Tik Tok","desc":"As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ToTUUkEuwj.jpg","path":"between-drinks-tik-tok"},{"key":"poN7E5l0btr","title":"Classifieds","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/PKyPygFspz.jpg","path":"classifieds"},{"key":"poz6M9-HLQg","title":"Ad AM Lanxess","cover":"undefined/image/social/undefined/poz6M9-HLQg/v/0.jpg","path":"ad-am-lanxess"},{"key":"ppv6MkFB0p7","title":"Ad Index","cover":"undefined/image/social/undefined/ppv6MkFB0p7/v/0.jpg","path":"ad-index"},{"key":"pr0YyisrYyt","title":"Category Focus","desc":"A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/c62wA4Poj6.jpg","path":"category-focus"},{"key":"prG00oizgGE","title":"R&D","desc":"The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/S3d2on2Mur.jpg","path":"rd"},{"key":"prwK71H0Us0","title":"Suppliers Marketplace","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/QXv-q9-g9m.jpg","path":"suppliers-marketplace"},{"key":"pwUJ7W1fVSF","title":"Table of Contents","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/97ci2gd6Zr.jpg","path":"table-of-contents"},{"key":"pwjUwuaAQjb","title":"Ad VOA","cover":"undefined/image/social/undefined/pwjUwuaAQjb/v/0.jpg","path":"ad-voa"},{"key":"pwrlUy1GAZq","title":"Ad Prinova","cover":"undefined/image/social/undefined/pwrlUy1GAZq/v/0.jpg","path":"ad-prinova"},{"key":"pyPtOuo-9Us","title":"Between Drinks","desc":"From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ToTUUkEuwj.jpg","path":"between-drinks"}],"shapes":{"axhnTf-Px0":[512,512,"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z"],"sJZA9TExrX":[384,512,"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z"],"xuDw3ZPZeQ":[512,512,"M480 0H32C14.33 0 0 14.33 0 32v192h512V32c0-17.67-14.33-32-32-32zM352 152c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40zM0 480c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32V256H0v224zm160-112c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40z"]},"images":{"6U6koGO0Hr":{"meta":{"width":8980,"height":4419,"description":"Fines herbes, Natural foods, Plant, Green, Botany, Leaf, Tree"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/6U6koGO0Hr.jpg",2560]]},"XBptbDW4vb":{"meta":{"width":1100,"height":700,"description":"People in nature, Product, Organism, Happy, Community"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XBptbDW4vb.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XBptbDW4vb.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XBptbDW4vb.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XBptbDW4vb.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/XBptbDW4vb.jpg",1100]]},"bObp0Vh6rz":{"meta":{"width":5760,"description":"Highball glass, Cocktail garnish, Food, Tableware, Liquid, Drinkware, Ingredient, Fruit, Water","height":3840},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",2560]]},"gkvwOJjG79":{"meta":{"width":2700,"height":1215,"description":"Bottle, Liquid, Food, Ingredient, Orange, Fluid, Drink"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gkvwOJjG79.jpg",2560]]},"zLITtUJks":{"meta":{"description":"Logo, Text, Font"},"src":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","srcset":[["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/500.png",500],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1080],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1600],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",2100]]}},"pkg":{"text":"basic","image":"basic","frame":"basic","w75y8u1c":"basic","external-link":"basic","rectangle":"basic","section":"basic","w3tbowgsq-":"pMdFOsZW1t","w39jy5WlpfX":"XbbrSxSJp","shape":"basic","w1br1l0lsu-u06":"pgxSSDpDPRe","w7Ty9ifjBD":"pEIMfUpQ6oy"},"menus":{"z2uY4ERp2i":{"children":[{"link":{"mode":0,"page":"phXE0A-egQA"},"title":"Cover","key":"ZHu0k49VxD"},{"link":{"mode":0,"page":"pUCiJd9V4Eo"},"title":"Help Guide","key":"0bYcRT0LtI"},{"link":{"mode":0,"page":"pwUJ7W1fVSF"},"title":"Table of Contents","key":"mPqdBKJbVS"},{"link":{"mode":0,"page":"pwjUwuaAQjb"},"title":"Ad VOA","key":"BWNqhg8job"},{"link":{"mode":0,"page":"pj1mASQG1P0"},"title":"Beverage Beat","key":"NGFkBso0ki"},{"link":{"mode":0,"page":"pcPoEpPtUIf"},"title":"Industry Issues","key":"OtM2avBtI8"},{"link":{"mode":0,"page":"pVDJTu3Jf4c"},"title":"Ad Krones","key":"R6knlF99WF"},{"link":{"mode":0,"page":"pr0YyisrYyt"},"title":"Category Focus","key":"TMPE_3ByVU"},{"link":{"mode":0,"page":"pwrlUy1GAZq"},"title":"Ad Prinova","key":"Hr7f2NxdpO"},{"link":{"mode":0,"page":"plHxpGlHnj8"},"title":"New Products","key":"DNU9J3v-gu"},{"link":{"mode":0,"page":"p6gwNMDayFG"},"title":"Cover Feature","key":"ukUiF71WSA"},{"link":{"mode":0,"page":"p_IdUPTLW29"},"title":"Ad Lubriplate","key":"XqRDIMR4_0"},{"link":{"mode":0,"page":"pQh2PWeXalS"},"title":"Special Report","key":"xSNXs1VJey"},{"link":{"mode":0,"page":"pAPbOKWGBH4"},"title":"Up Close With","key":"K8MNHg4HEu"},{"link":{"mode":0,"page":"pyPtOuo-9Us"},"title":"Between Drinks","key":"oFKT5kBImN"},{"link":{"mode":0,"page":"plgnypd1YJ2"},"title":"Between Drinks Tik Tok","key":"f0PZmqheP7"},{"link":{"mode":0,"page":"pACSsS3Y0GN"},"title":"Channel Strategies","key":"XQ1jjNGlig"},{"link":{"mode":0,"page":"pN4PlYxAMi7"},"title":"Packaging","key":"hxFoKHEQ4Q"},{"link":{"mode":0,"page":"piuQ7GfoXYu"},"title":"Packaging Pack Expo","key":"RZMBiwKKUy"},{"link":{"mode":0,"page":"prG00oizgGE"},"title":"R&D","key":"dze0Ek-qYS"},{"link":{"mode":0,"page":"p2J9d3er5DV"},"title":"R&D Supplyside West","key":"4g6eKHWwxW"},{"link":{"mode":0,"page":"pZWSQGUmnr9"},"title":"Ingredient Spotlight","key":"h8CusH8JDt"},{"link":{"mode":0,"page":"pZSC0ZRSSWa"},"title":"Distribution","key":"nOJJ8bDP2H"},{"link":{"mode":0,"page":"p4F2n_H09es"},"title":"Ad TBF House Ad","key":"ITTu6qZckh"},{"link":{"mode":0,"page":"pjB00x0wkd8"},"title":"Operations","key":"W-UqCmhzsZ"},{"link":{"mode":0,"page":"pRFTs6FVYbD"},"title":"Ad BEVOPS House Ad","key":"hvOjTlO8BJ"},{"link":{"mode":0,"page":"p55ZaLBeDjE"},"title":"Operations Perspective","key":"TMjvikxpsQ"},{"link":{"mode":0,"page":"p2RsIEBWlWg"},"title":"Ad BMC House Ad","key":"-rqYDnoYSN"},{"link":{"mode":0,"page":"prwK71H0Us0"},"title":"Suppliers Marketplace","key":"vaD9LQQh-_"},{"link":{"mode":0,"page":"p2fOGjShC03"},"title":"Ad MTF House Ad","key":"7eSfFZp8aV"},{"link":{"mode":0,"page":"pRN-K0KPN22"},"title":"Last Drop","key":"bZu41P_5c_"},{"link":{"mode":0,"page":"p2tZgxJ3Oyq"},"title":"Ad FSS House Ad","key":"0BDHuZKcvI"},{"link":{"mode":0,"page":"poN7E5l0btr"},"title":"Classifieds","key":"R4c81ccjun"},{"link":{"mode":0,"page":"pKNmOs1Ky8I"},"title":"Ad Premium Listings","key":"4Q-VybjNz-"},{"link":{"mode":0,"page":"pVWrLyXEwYO"},"title":"Ad AM House Ad","key":"yHOs3Iwse0"},{"link":{"mode":0,"page":"ppv6MkFB0p7"},"title":"Ad Index","key":"Yf1JGMP1GX"},{"link":{"mode":0,"page":"pDGDG6USAvM"},"title":"Masthead","key":"770f4xZ73C"}],"title":"PDF","key":"z2uY4ERp2i"}},"primaryMenu":"z2uY4ERp2i","settings":{"devices":[{"mode":"desktop","columnWidth":[1024,1024],"minMax":true,"canvasSize":[1440,900]},{"mode":"tablet","minMax":true,"columnWidth":[600,600],"canvasSize":[768,1024]},{"mode":"mobile","columnWidth":[320,320],"minMax":true,"canvasSize":[375,667]}]},"masterMode":"desktop"}