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Miller Brewing Co., a division of Molson Coors Beverage Co., revealed a holiday collection fit for any beer lover: from Miller Lite-inspired knitwear to the world’s first Holiday Tree Keg Stand. Yes, that means consumers can drink draft Miller Lite straight from their evergreen trees, the company says. The limited-edition Christmas Tree Keg Stand is a fully-functioning tree stand, compatible with trees as tall as 5 feet and weigh as much as 150 pounds, it notes. It’s designed to fit about a quarter barrel keg of Miller Lite, keeping the tree fresh and the beer cold. The slim, quarter barrel keg holds enough Miller Lite to equate to 83 12-ounce beers, it says. “This season, there’s truly no better gift to leave under a beer lover’s tree than the tree stand itself,” said Sofia Colucci, global vice president of Miller family of brands, said in a statement. “Last year, we decorated the tree with Beernaments and this year, we’re literally putting the gift of Miller Time right under the tree with the Christmas Tree Keg Stand.” The tree stand, priced at $49.99, was available to order online while supplies lasted on Nov. 10, but sold out in just 45 seconds, with more than 600 people in line to purchase.
Miller Lite taps into holiday spirit with keg tree stand
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Kahlúa announced it is teaming up with trained culinary expert and TV personality Gail Simmons. The partnership is to inspire fans to “stir up how they enjoy the Espresso Martini by swapping a martini glass for a delicious and edible Stemless Cocoa Cup,” the company says. The recipe, developed by Simmons, calls for ingredients that can be found in the everyday kitchen and was “crafted to complement the rich and velvety smooth profile of the iconic Kahlúa Espresso Martini,” it notes. The Stir It Up with Kahlúa & Gail Simmons: Espresso Martini Kit comes with the following supplies: Simmons’ recipe, festive trimmings and table décor and the ingredients for a Kahlúa Espresso Martini — Kahlúa, Absolut, espresso, garnishes, a muffin tin and a garnish board with place-card holders. “At Kahlúa, we believe in breaking with routine and trying something new, so we thought it was best to start with how we sip the Espresso Martini,” Rima Sawaya, brand director, said in a statement. The limited-edition Stir It Up with Kahlúa & Gail Simmons: Espresso Martini Kit is available online through Dec. 17.
Kahlúa gears up for holidays with Gail Simmons kit
G FUEL, the Official Energy Drink of Esports, announced its brand new flavor, G FUEL Kamehameha. The drink is in celebration of the anime series “Dragon Ball Z.” In partnership with studio Toei Animation Inc. and its U.S. agent Crunchyroll, the new flavor was available for pre-order as a Collector’s Box and tub on G FUEL’s website. G FUEL Kamehameha, named after the character Goku’s famous energy attack, has flavors of tangy sweetness and Strawberry Lychee. The collector’s box comes with a 40-serving tub and an exclusive Shenron Shake Cup. “Without having to travel the globe to collect seven Dragon Balls, my wish came true in getting to collaborate with an amazing franchise like ‘Dragon Ball Z,’” said Cliff Morgan, G FUEL’s founder and CEO, in a statement. “Our fans are going to love boosting their power levels with this unique Strawberry Lychee combination, along with two classic flavors that are getting exciting new looks as part of G FUEL’s ‘Dragon Ball Z’ collection.” G FUEL Saiyan Pride and G FUEL Hidden Power are going to be remastered in “Dragon Ball Z” skins to match the collection.
G FUEL,
studios pair up for epic collection
Fruit and birch water company TREO announced that American chart-topping singer, songwriter and TikTok influencer Jason Derulo acquired “a significant ownership stake in the brand.” The “Whatcha Say” singer now is a partner of the beverage company, which was created with the mission of producing the next generation of organic and functional flavored waters. As Derulo’s first and only investment in the non-alcohol beverage space, he also is set to serve as an active brand ambassador, sharing TREO’s mission with his fans and more than 50 million TikTok followers, the company says. TREO delivers plant-powered beverages with taste and hydration, but without added sugar, excess calories, caffeine or manufactured additives, it notes. “Using naturally sweet birch water as a base means that TREO doesn’t have to rely on added sugars to create bold flavors, and the extra hydration means I can take my workouts to the next level,” Derulo said in a statement. TREO Founder Bob Golden, son of one of the Snapple founders, added: “I am so proud to carry on my father’s legacy in providing a functional, organic alternative to sugary drinks alongside Jason, whose vibrant, high-spirited personality and dedication to wellness perfectly embody TREO’s mission.”
Jason Derulo acquires ownership STAKE of birch water brand
Rockstar Energy Drink partners with 'Euphoria' star
Angus Cloud, the breakout actor from HBO’s “Euphoria” series, has partnered with Rockstar Energy Drink for the brand’s new ad campaign, titled “Fuel What’s Next.” The campaign champions the idea of what’s possible if you follow your passions, the company says.
The long-form ad, which is 90 seconds long, shows Cloud unlocking his potential in various activities, like motorsports and fashion, with Rockstar Energy as his fuel.
“This has been a dope journey with Rockstar Energy Drink so far. I’ve gotten to do things with them that I never thought possible … sharing my passions, some I’ve had since I was a kid and bringing them to life, it’s been like a dream,” Cloud said in a statement. “What I learned is that anything is possible, you feel me? I’m excited for everyone to see what’s to come and how to get involved, this is just the beginning, ya’ll.” Although the collaboration between Rockstar and Cloud began in mid-October, the campaign dropped in November. In a statement, Fabiola Torres — who serves as PepsiCo general manager and chief marketing officer of the energy category — said more is to come from the creative campaign, which “showcases what the brand represents across all of our consumer passion points.”
