\u003c/strong>As for important product attributes, Drizly’s 2023 Consumer Trend Report shows that 55% of Gen Z respondents cited interesting/unique packaging as the most important factor when considering which alcohol brands to purchase. Additionally, 31% of Gen Z respondents noted that a lack of transparency in ingredients would stop them from purchasing a product, according to the report.\u003c/p>\u003cp >Kantar’s Craig says that, when shopping and spending on consumable products, Gen Z is looking for a balance of both values and value. She describes their ideal shopping scenario as finding products that benefit (or at least do not harm) communities at an affordable price. \u003c/p>\u003cp >“They are willing to make trade-offs between value and values, whether that is opting for pickup instead of delivery to save on fees or purchasing a slightly more expensive product packaged in a sustainable, environmentally responsible manner,” Craig explains. “Figuring out the balance can be challenging for Gen Z, as they are more likely than all shoppers to feel overwhelmed by choice — especially true of the Gen Z beverage shopper.”\u003c/p>\u003cp >Craig adds that, unlike other generations, Gen Z is less likely to keep ingredients on hand to prepare meals at home, and are more likely to be snacking either between or instead of meals — including having beverages as snacks. \u003c/p>\u003cp >“Gen Z beverage shoppers are notably different from all beverage shoppers in their desire to stick to a budget, use their smartphones while shopping, and their desire to try new products and enjoy the shopping experience,” Craig says. “Gen Z beverage shoppers enjoy shopping online and will also leverage online resources, including social media to research the brands and retailers they are interested in. They are also likely to leverage retailers where they have a delivery/fulfillment membership while shopping.”\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"enswafFdCrB","content":{"children":[]},"type":"section","children":["eC3nVaSDXIe"],"cl":"section"},{"key":"eCU3yU_SIBP","content":{"text":"\u003cp >Molson Coors is launching a line of Gen Z-focused spiked refreshers. (Image courtesy of Molson Coors)\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eVePVPWY9AY","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eWfmzcGnNQc","content":{"children":[]},"type":"frame","actions":["eVePVPWY9AY"],"children":["eCU3yU_SIBP"],"cl":"frame"},{"key":"edq6aYixqn5","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ejglr7LAjAZ","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg","key":"tug3J6Dh1J","ratio":1.7776049766718507},"children":[]},"type":"image","actions":["edq6aYixqn5"],"cl":"image"},{"key":"ed_gOaJmprN","content":{"text":"\u003cp >In comparison with previous generations, Gen Z engages with brands differently. \u003c/p>\u003cp >“When it comes to trying new bev alc brands, Drizly’s 2023 Consumer Trend Report found that pricing was the top factor that influences Gen Z (47%),” Drizly’s Paquette says. “Comparatively, all other generations are more influenced by recommendations from friends and family, with 45% of millennials choosing it as the top factor, 60% of Gen X, 70% of boomers and just 43% of Gen Z.”\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"etVDlRuczLB","content":{"children":[]},"type":"section","children":["eWfmzcGnNQc","ejglr7LAjAZ","ed_gOaJmprN"],"cl":"section"},{"key":"elKajN5E0Vb","content":{"text":"\u003cp >Kantar’s Craig describes Gen Z as “a digitally native generation,” often gravitating toward social media for research, discovery, opinions and validation. She says that older generations use social media as an announcement or “let me show you what I did” platform, while Gen Z is using social media to react, learn and converse all at once “and with great fluidity.”\u003c/p>\u003cp >“Gen Z shoppers also have an innate ability to take in massive amounts of disparate information and quickly synthesize and respond, and they are looking for brands to use their digital (and especially social) channels to give them more information about why they should choose a particular brand,” Craig explains. “Gen Z wants to reward worthy brands with their hard-earned and scrupulously saved dollars, but if brands aren’t sharing how they are making a difference in the causes and communities Gen Z cares about (especially DEI-related causes), they’ll miss out on an opportunity to get into Gen Z’s consideration set.\u003c/p>\u003cp >“Comms need to be authentic, direct and consistent in order to resonate — it’s less about filters and memes and more about real world impact,” Craig continues. \u003c/p>\u003cp >A 2023 survey conducted by New York-based NCSolutions (NCS), analyzed the way Gen Z interacts with advertisements. \u003c/p>\u003cp >“Gen Z undoubtedly will raise the bar for [consumer packaged goods] CPG brands, as they differ from older generations in some meaningful ways,” said Alan Miles, NCS CEO, in the report. “Having grown up with — not alongside — the internet, they are used to having instant access to information, products and services. They bring to the marketplace a fully informed and defined point of view about advertising and brands.” \u003c/p>\u003cp >Miles’ statement reflects sentiments shared by Kantar’s Craig regarding the importance of social media and the internet when it comes to Gen Z’s consumption habits. NCS’ survey found that zoomers are “most engaged when advertising is humorous or entertaining.” The survey also shows that Gen Z is most receptive to advertising on social media platforms. \u003c/p>\u003cp >“The economic impact Gen Z will have in the coming years makes understanding what makes this generation tick particularly significant for brands’ long-term marketing strategies,” Miles said. “The purpose-driven mindset and significance of social media in the lives of zoomers are notable differences.”\u003c/p>\u003cp >\u003cstrong >A new generation of beverages\u003c/strong>\u003cstrong >\u003cbr />\u003c/strong>Although Gen Z might be more likely than other generations to opt for non-alcohol products, they still will engage with beverage alcohol.\u003c/p>\u003cp >As of December 2023, Drizly reported that liquor has a 52% category share for Gen Z, followed by wine at 32%, beer at 15% and extras at 2%. Drizly’s Paquette notes that the liquor share skews higher for Gen Z than the overall Drizly average, while the wine category skews lower.\u003c/p>\u003cp >“On Drizly overall, liquor sits at 46% of share, wine at 38%, beer at 14% and extras at 2%,” she says. “Despite the relatively small size of the non-alcohol beverages on Drizly, non-alcohol beer, wine and spirits are rapidly growing in popularity — particularly amongst the younger generations.”\u003c/p>\u003cp >The platform’s 2023 Consumer Trend report shows that 23% of Gen Z respondents and 24% of millennials reported drinking non-alcohol beer, wine or spirits often, while only 6% of Gen X and boomers did the same.\u003c/p>\u003cp >In a Drizly report titled “Exploring the Ins and Outs of Gen Z Purchasing Trends,” the company notes that Gen Z tried wine and gin during the pandemic, but the generation is more likely to drink tequila, Champagne and pre-mixed cocktails. Beer alternatives also remain popular amongst the generation, which Drizly includes in the overall beer category. \u003c/p>\u003cp >“Light and fruity flavors are preferred when Gen Z makes alcohol purchasing decisions, as are lower sugar and calorie count beer alternatives,” the report states. “In fact, Gen Z is the key driver in ready-to-drink cocktail purchases on Drizly, which, at 8% share of liquor sales, is rising to compete with hard seltzer.”\u003c/p>\u003cp >Top brands among Gen Z purchasers on Drizly include the following:\u003c/p>\u003cul >\u003cli >White Claw\u003c/li>\u003cli >Tito’s \u003c/li>\u003cli >Casamigos\u003c/li>\u003cli >Veuve Clicquot\u003c/li>\u003cli >Don Julio\u003c/li>\u003c/ul>\u003cp >\u003cbr />Last October, Molson Coors introduced Happy Thursday, a line of bubble-free, spiked refreshers. The brand was co-created with Gen Zers aged 21 and older. The company noted that this new generation of legal drinking-age consumers “have made it known they want balanced, bright noncarbonated options,” so Molson Coors worked directly with a panel of 21-plus Gen Zers. \u003c/p>\u003cp >“We’ve been seeing and hearing directly from Gen Z that they don’t want carbonation,” said Jamie Wideman, vice president of innovation at Molson Coors, in a statement. “So, together we’ve taken everything the newest legal drinking age consumers love — smooth, flavorful refreshers — and made them spiked, paving the way for a whole new category of alcoholic beverage.”\u003c/p>\u003cp >Happy Thursday’s four flavors — Passionfruit Mango, Black Cherry, Strawberry and Pineapple Starfruit — are slated to hit shelves in March. \u003c/p>\u003cp >Similar to what Kantar’s Craig noted about the generation valuing inclusion and sustainability, Drizly’s report says that Gen Z is full of value-conscious purchasers.\u003c/p>\u003cp >“They expect brands to help move social causes forward, and 42% think brand reputation is very important when it comes to purchasing decisions — the highest of any generation,” it states. “On Drizly, Gen Z over-indexes on sales of brands owned by historically marginalized groups, particularly women-owned, Hispanic-owned and AAPI-owned brands.” \u003c/p>\u003cp >A November 2023 report from NielsenIQ titled “Unlocking the Power of Generation Z in BevAl,” the Chicago-based company analyzed those in Gen Z aged 21 and older. \u003c/p>\u003cp >As for the generation’s buying behaviors, NielsenIQ states that consumption is “a means of self-expression,” so Gen Z opts for personalized products. Like the other experts, NielsenIQ observes Gen Z’s value in companies with similar ethics and sustainability goals. It highlights that Gen Z’s consumption patterns are unique compared with previous generations. \u003c/p>\u003cp >The report shows that Gen Z is concerned about air and water pollution, climate change, food and water waste, water shortages, plastic waste and animal welfare. \u003c/p>\u003cp >According to NielsenIQ’s report, Gen Z is “seeing the lowest buy rates across beer, wine and spirits, except for RTDs. The generation’s spend per trip is lower, “as they do not have as much discretionary income,” and thus, their trips per year are lower. \u003c/p>\u003cp >Like Kantar’s Craig mentioned, NielsenIQ’s report states that Gen Z “value family/friend recommendations, social media, sustainability and supportive of LGBT+ community” significantly more than older generations, especially in terms of alcohol purchasing habits. \u003c/p>\u003cp >With so many factors impacting Gen Z’s choices, marketers wanting to engage with this generation are sure to be keeping an eye on them as they continue to gain more influence in the market. \u003cstrong >BI\u003c/strong>\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eNMkMA6VMax","content":{"children":[]},"type":"section","children":["elKajN5E0Vb"],"cl":"section"},{"key":"eptxvF9a0pV","content":{"children":[],"link":{"mode":0,"page":"ppvWDL-5VxZ"}},"type":"external-link","cl":"external-link"},{"key":"eqypTznuAQc","content":{"src":{"key":"uSFBfv0_Sj","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg","ratio":0.6666666666666666},"children":[]},"type":"image","actions":["eptxvF9a0pV"],"cl":"image"},{"key":"e8RwG1QOpB7","content":{"shapeId":"GKkzXF5Z4","children":[]},"type":"shape","cl":"shape"},{"key":"eVBXMh0VJrK","content":{"children":[],"link":{"mode":0,"page":"ppvWDL-5VxZ"}},"type":"external-link","cl":"external-link"},{"key":"ed5OmHCBx-o","content":{"text":"\u003cp >NEXT ARTICLE\u003c/p>","children":[]},"type":"text","actions":["eVBXMh0VJrK"],"cl":"text pRLZEonGsz"},{"key":"e-eqPGsibpX","content":{"children":[]},"type":"section","children":["eqypTznuAQc","e8RwG1QOpB7","ed5OmHCBx-o"],"cl":"section"},{"key":"pY4k76ewizp","children":["eyBC1FAJ5Dn","eMaH2PsIGR_","eb-i5i43A4B","e3KVdRqHwHs","ekHdwLf9Y_7","eUBIIItQvtq","enswafFdCrB","etVDlRuczLB","eNMkMA6VMax","e-eqPGsibpX"]},{"key":"ebvQZ7gMcOH","content":{"children":[],"nextText":"NEXT","prevText":"BACK","menu":"YtJSCjFh42"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M34.5 239L228.9 44.7c9.4-9.4 24.6-9.4 33.9 0l22.7 22.7c9.4 9.4 9.4 24.5 0 33.9L131.5 256l154 154.7c9.3 9.4 9.3 24.5 0 33.9l-22.7 22.7c-9.4 9.4-24.6 9.4-33.9 0L34.5 273c-9.3-9.4-9.3-24.6 0-34zm192 34l194.3 194.3c9.4 9.4 24.6 9.4 33.9 0l22.7-22.7c9.4-9.4 9.4-24.5 0-33.9L323.5 256l154-154.7c9.3-9.4 9.3-24.5 0-33.9l-22.7-22.7c-9.4-9.4-24.6-9.4-33.9 0L226.5 239c-9.3 9.4-9.3 24.6 0 34z"],"right":[512,512,"M477.5 273L283.1 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.7-22.7c-9.4-9.4-9.4-24.5 0-33.9l154-154.7-154-154.7c-9.3-9.4-9.3-24.5 0-33.9l22.7-22.7c9.4-9.4 24.6-9.4 33.9 0L477.5 239c9.3 9.4 9.3 24.6 0 34zm-192-34L91.1 44.7c-9.4-9.4-24.6-9.4-33.9 0L34.5 67.4c-9.4 9.4-9.4 24.5 0 33.9l154 154.7-154 154.7c-9.3 9.4-9.3 24.5 0 33.9l22.7 22.7c9.4 9.4 24.6 9.4 33.9 0L285.5 273c9.3-9.4 9.3-24.6 0-34z"]},"cl":"w7Ty9ifjBD"},{"key":"ezyEljRbua6","content":{"children":[]},"type":"rectangle","cl":"rectangle"},{"key":"ecgV4Rnz83q","content":{"children":[]},"type":"rectangle","cl":"rectangle"},{"key":"e9GcuUMJqop","content":{"children":[]},"type":"rectangle","cl":"rectangle"},{"key":"eqGZ18zwu_3","content":{"children":[],"pageMenu":"YtJSCjFh42"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M442 114H6a6 6 0 0 1-6-6V84a6 6 0 0 1 6-6h436a6 6 0 0 1 6 6v24a6 6 0 0 1-6 6zm0 160H6a6 6 0 0 1-6-6v-24a6 6 0 0 1 6-6h436a6 6 0 0 1 6 6v24a6 6 0 0 1-6 6zm0 160H6a6 6 0 0 1-6-6v-24a6 6 0 0 1 6-6h436a6 6 0 0 1 6 6v24a6 6 0 0 1-6 6z"]},"cl":"w1br1l0lsu-u06"},{"key":"eWFXPK-54lQ","content":{"children":[],"link":{"mode":0,"page":"pmUezdMC0iL"}},"type":"external-link","cl":"external-link"},{"key":"e9zf4aVUX-v","content":{"shapeId":"axhnTf-Px0","children":[]},"type":"shape","actions":["eWFXPK-54lQ"],"cl":"shape"},{"key":"eFZWcgxz3jG","content":{"children":[],"link":{"mode":2,"href":"https://www.bevindustry.com/publications/3","target":true}},"type":"external-link","cl":"external-link"},{"key":"epwO2gzPFc2","content":{"shapeId":"xuDw3ZPZeQ","children":[]},"type":"shape","actions":["eFZWcgxz3jG"],"cl":"shape"},{"key":"et2WdcGcZt7","content":{"children":[],"link":{"mode":2,"href":"https://www.dropbox.com/s/x7cr4g235456n1x/BI0224_Issue.pdf?dl=1","target":true}},"type":"external-link","cl":"external-link"},{"key":"e658IZNsFLt","content":{"shapeId":"sJZA9TExrX","children":[]},"type":"shape","actions":["et2WdcGcZt7"],"cl":"shape"},{"key":"euFP1kERM4q","content":{"children":[],"link":{"mode":0,"page":"pG1jAeIUMNj"}},"type":"external-link","cl":"external-link"},{"key":"edLgBU__4Ez","content":{"text":"\u003cp >TOC\u003c/p>","children":[]},"type":"text","actions":["euFP1kERM4q"],"cl":"text"},{"key":"eYAFtISv4XA","content":{"children":[]},"type":"frame","children":["e9GcuUMJqop","eqGZ18zwu_3","e9zf4aVUX-v","epwO2gzPFc2","e658IZNsFLt","edLgBU__4Ez"],"cl":"frame"},{"key":"eIZVZDfaZDU","content":{"text":"\u003cp>To submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eHTx6YP_aj4","content":{"text":"\u003ch1>Products\u003c/h1>","children":[]},"type":"text","cl":"text"},{"key":"efsH5BC0eG_","content":{"text":"\u003ch2>New\u003c/h2>","children":[]},"type":"text","cl":"text"},{"key":"eztAUHqbRcV","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"euklRfCapdA","content":{"children":[]},"type":"frame","actions":["eztAUHqbRcV"],"children":["eHTx6YP_aj4","efsH5BC0eG_"],"cl":"frame"},{"key":"e8Jb4RrtSFH","content":{"children":[]},"type":"frame","children":["eIZVZDfaZDU","euklRfCapdA"],"cl":"frame"},{"key":"eQaMvfVvJYS","content":{"children":[]},"type":"section","cl":"section"},{"key":"e1FeSzwd2Bn","content":{"text":"\u003cp>BACK TO \u003cstrong>CONTENTS\u003c/strong>\u003c/p>","children":[]},"type":"text","cl":"text"},{"key":"eGhNCUPYVD0","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eOR41lWhxj9","content":{"shapeId":"x9_UnOB9w","children":[]},"type":"shape","actions":["eGhNCUPYVD0"],"cl":"shape"},{"key":"eWTrkcCP3Um","content":{"children":[],"link":{"mode":0,"tweenOut":{"y":[1,0,0,1],"time":0.5},"preset":"stack-to-bottom","page":"pG1jAeIUMNj"}},"type":"external-link","cl":"external-link"},{"key":"eyq0bBl2HiL","content":{"children":[]},"type":"frame","actions":["eWTrkcCP3Um"],"children":["e1FeSzwd2Bn","eOR41lWhxj9"],"cl":"frame"},{"key":"eTigGT2BV3W","content":{"children":[]},"type":"section","children":["eyq0bBl2HiL"],"cl":"section"},{"key":"eUwQBuDT7W0","content":{"src":{"key":"zLITtUJks","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","ratio":2.86404833836858},"children":[]},"type":"image","cl":"image"},{"key":"ew9XeeuXoqs","content":{"text":"\u003cp >February 2024 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com/\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"e63q4nE-rPp","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"ePCCdfjsaeg","content":{"children":[]},"type":"section","actions":["e63q4nE-rPp"],"children":["eUwQBuDT7W0","ew9XeeuXoqs"],"cl":"section"},{"key":"eHqqeKPI5fd","content":{"children":[],"link":{"mode":0,"page":"ptWPbW-NPHF"}},"type":"external-link","cl":"external-link"},{"key":"eU2yNC6Pc-r","content":{"text":"\u003cp >\u003cstrong >Pro- & Prebiotic Beverages:\u003c/strong> \u003cbr />Consumer interest propels category to new heights\u003c/p>","children":[]},"type":"text","actions":["eHqqeKPI5fd"],"cl":"text pRLZEonGsz"},{"key":"ehyhELEvnlO","content":{"children":[]},"type":"section","children":["eU2yNC6Pc-r"],"cl":"section"},{"key":"fixed","visibility":{"ehyhELEvnlO":{"poEEmLbxXrb":"header"},"ezyEljRbua6":{"pdjvt-AbBkN":true},"ePCCdfjsaeg":{"paF-tTjSrp1":"footer","pvjJaoiX-AC":"footer","ppvWDL-5VxZ":"footer","p7C_hQMQE3Z":"footer","pGgdkf6y4h1":"footer","pY4k76ewizp":"footer","pfYo1p3CwD7":"footer","pEOeQDukTdE":"footer","puR2J2A0Z3R":"footer","p8u8cbxnGL0":"footer","pG1jAeIUMNj":"footer","pdjvt-AbBkN":"footer","ptWPbW-NPHF":"footer","p3ekjz2uusY":"footer","px9q-PQLrxN":"footer","pWIU2no_uJL":"footer","pmUezdMC0iL":"footer","pWF-jvESbH6":"footer","pUWKpyfPjcC":"footer","pRSmVwv5T9Y":"footer"},"ecgV4Rnz83q":{"pdjvt-AbBkN":true},"ebvQZ7gMcOH":true,"eQaMvfVvJYS":{"pdjvt-AbBkN":"header"},"eYAFtISv4XA":true,"e8Jb4RrtSFH":{"pdjvt-AbBkN":true},"eTigGT2BV3W":{"paF-tTjSrp1":"footer","pvjJaoiX-AC":"footer","ppvWDL-5VxZ":"footer","p7C_hQMQE3Z":"footer","pGgdkf6y4h1":"footer","pY4k76ewizp":"footer","pfYo1p3CwD7":"footer","pEOeQDukTdE":"footer","puR2J2A0Z3R":"footer","p8u8cbxnGL0":"footer","pG1jAeIUMNj":"footer","pdjvt-AbBkN":"footer","ptWPbW-NPHF":"footer","p3ekjz2uusY":"footer","px9q-PQLrxN":"footer","pWIU2no_uJL":"footer","pmUezdMC0iL":"footer","pWF-jvESbH6":"footer","pUWKpyfPjcC":"footer","pRSmVwv5T9Y":"footer"}},"children":["ebvQZ7gMcOH","ezyEljRbua6","ecgV4Rnz83q","eYAFtISv4XA","e8Jb4RrtSFH","eQaMvfVvJYS","eTigGT2BV3W","ePCCdfjsaeg","ehyhELEvnlO"]}],"pages":[{"key":"p0SXyi5Cqz8","title":"Ad Lubriplate","cover":"undefined/image/social/undefined/p0SXyi5Cqz8/v/0.jpg","path":"ad-lubriplate"},{"key":"p3ekjz2uusY","title":"Warehouse","desc":"To streamline their operations, beverage warehouses are turning to the latest in automated storage systems to ensure all is in working order.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gj8LHV5XUW.jpg","path":"warehouse"},{"key":"p7C_hQMQE3Z","title":"Distribution","desc":"Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/M7X0QZ5vw1.jpg","path":"distribution"},{"key":"p8u8cbxnGL0","title":"Ingredient Spotlight","cover":"undefined/image/social/undefined/p8u8cbxnGL0/v/0.jpg","path":"ingredient-spotlight"},{"key":"pEOeQDukTdE","title":"Between Drinks","desc":"Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/u6epRIjPV6.jpg","path":"between-drinks"},{"key":"pG1jAeIUMNj","title":"Table of Contents","cover":"undefined/image/social/undefined/pG1jAeIUMNj/v/0.jpg","path":"table-of-contents"},{"key":"pGgdkf6y4h1","title":"Category Focus Wine","desc":"As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/KfJdIRM70C.jpg","path":"category-focus-wine"},{"key":"pNG0cXGLfFB","title":"Ad BIAM Ad","cover":"undefined/image/social/undefined/pNG0cXGLfFB/v/0.jpg","path":"ad-biam-ad"},{"key":"pRSmVwv5T9Y","title":"Suppliers Marketplace","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ObdPQOiY9O.jpg","path":"suppliers-marketplace"},{"key":"pUWKpyfPjcC","title":"Ad Premium Listings","cover":"undefined/image/social/undefined/pUWKpyfPjcC/v/0.jpg","path":"ad-premium-listings"},{"key":"pWF-jvESbH6","title":"Packaging","desc":"The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8ZdCi8DtcB.jpg","path":"packaging"},{"key":"pWIU2no_uJL","title":"Industry Issues","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/zjFSw14WXX.jpg","path":"industry-issues"},{"key":"pY4k76ewizp","title":"Cover Feature","desc":"Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/BKdbNftb-3.jpg","path":"cover-feature"},{"key":"pZave-0Bpp1","title":"Ad DMWH","cover":"undefined/image/social/undefined/pZave-0Bpp1/v/0.jpg","path":"ad-dmwh"},{"key":"paF-tTjSrp1","title":"Masthead","cover":"undefined/image/social/undefined/paF-tTjSrp1/v/0.jpg","path":"masthead"},{"key":"pdjvt-AbBkN","title":"New Products","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/YwlRQqhTub.jpg","path":"new-products"},{"key":"pfYo1p3CwD7","title":"Beverage Beat","desc":"With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/HdznAnoafF.jpg","path":"beverage-beat"},{"key":"pm1Hz2PUneZ","title":"Ad FSS House Ad","cover":"undefined/image/social/undefined/pm1Hz2PUneZ/v/0.jpg","path":"ad-fss-house-ad"},{"key":"pmUezdMC0iL","title":"Help Guide","cover":"undefined/image/social/undefined/pmUezdMC0iL/v/0.jpg","path":"help-guide"},{"key":"poEEmLbxXrb","title":"Cover","cover":"undefined/image/social/undefined/poEEmLbxXrb/v/0.jpg","path":"","index":true},{"key":"ppvWDL-5VxZ","title":"Up Close With","desc":"Born from a passion to make wine fun, easy and inclusive, Love Cork Screw’s Founder Chrishon Lampley highlights how the brand in on a mission to reinvent the wine industry.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/KfJdIRM70C.jpg","path":"up-close-with"},{"key":"ptWPbW-NPHF","title":"Category Focus Probiotic Beverages","desc":"Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/KfJdIRM70C.jpg","path":"category-focus-probiotic-beverages"},{"key":"puR2J2A0Z3R","title":"R&D","desc":"Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/FdeOgRWm0B.jpg","path":"rd"},{"key":"pvafXCOVZNk","title":"AD FAM House Ad","cover":"undefined/image/social/undefined/pvafXCOVZNk/v/0.jpg","path":"ad-fam-house-ad"},{"key":"pvjJaoiX-AC","title":"Operations","desc":"An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention. ","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tXDOKJRh_a.jpg","path":"goosebump"},{"key":"px9q-PQLrxN","title":"Last Drop","cover":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=628,w=1200,fit=crop/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/-1_Iq8DdMY.jpg","path":"last-drop"},{"key":"pz47IKDvVLY","title":"Ad BMC House Ad","cover":"undefined/image/social/undefined/pz47IKDvVLY/v/0.jpg","path":"ad-bmc-house-ad"}],"shapes":{"GKkzXF5Z4":[448,512,"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z"],"axhnTf-Px0":[512,512,"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z"],"sJZA9TExrX":[384,512,"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z"],"x9_UnOB9w":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z"],"xuDw3ZPZeQ":[512,512,"M480 0H32C14.33 0 0 14.33 0 32v192h512V32c0-17.67-14.33-32-32-32zM352 152c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40zM0 480c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32V256H0v224zm160-112c0-8.84 7.16-16 16-16h160c8.84 0 16 7.16 16 16v40c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-24H192v24c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-40z"]},"images":{"1CYCIhHY9p":{"meta":{"width":1200,"height":362,"description":"Font"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/1CYCIhHY9p.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/1CYCIhHY9p.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/1CYCIhHY9p.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/1CYCIhHY9p.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/1CYCIhHY9p.png",1200]]},"8lSIPkcu8A":{"meta":{"width":2700,"height":1806,"description":"Convenience store, Shelf, Bottle, Shelving, Drink, Customer, Retail"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/8lSIPkcu8A.jpg",2560]]},"ItvRiWLA8I":{"meta":{"width":904,"height":479,"description":"Product, Font"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ItvRiWLA8I.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ItvRiWLA8I.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ItvRiWLA8I.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ItvRiWLA8I.png",904]]},"UCuEKCFAvt":{"meta":{"width":2154,"height":6113,"description":"Gesture"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/UCuEKCFAvt.png",2560]]},"bObp0Vh6rz":{"meta":{"width":5760,"height":3840,"description":"Highball glass, Cocktail garnish, Food, Tableware, Liquid, Drinkware, Ingredient, Fruit, Water"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/bObp0Vh6rz.jpg",2560]]},"gUF_yfr89g":{"meta":{"width":2029,"height":4438,"description":"Gesture, Rectangle"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/gUF_yfr89g.png",2560]]},"hrz0k42F1y":{"meta":{"width":2521,"height":7013,"description":"Plastic bottle, Gesture, Sleeve"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/hrz0k42F1y.png",2560]]},"jcpKjqsZSH":{"meta":{"width":1200,"height":362},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jcpKjqsZSH.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jcpKjqsZSH.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jcpKjqsZSH.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jcpKjqsZSH.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/jcpKjqsZSH.png",1200]]},"sPOtB8WLe2":{"meta":{"width":2333,"height":5754,"description":"Watch, Gesture, Font"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/sPOtB8WLe2.png",2560]]},"tug3J6Dh1J":{"meta":{"width":8001,"height":4501},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tug3J6Dh1J.jpg",2560]]},"uSFBfv0_Sj":{"meta":{"width":1824,"height":2736,"description":"Face, Smile, Arm, Sleeve"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1280/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg",1280],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=2560/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/uSFBfv0_Sj.jpg",2560]]},"ubqa2kXPmw":{"meta":{"width":617,"height":513,"description":"Rectangle, Font"},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ubqa2kXPmw.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ubqa2kXPmw.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/ubqa2kXPmw.png",617]]},"vhG-2gvuX8":{"meta":{"width":1200,"height":362},"src":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/vhG-2gvuX8.png","srcset":[["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=320/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/vhG-2gvuX8.png",320],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=640/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/vhG-2gvuX8.png",640],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=960/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/vhG-2gvuX8.png",960],["https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/vhG-2gvuX8.png",1200]]},"zLITtUJks":{"meta":{"description":"Logo, Text, Font"},"src":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","srcset":[["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/500.png",500],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1080],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",1600],["https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png",2100]]}},"interactions":{"trigger":{"global":{"onScroll":[],"onTimer":[],"onKeyDown":[],"onKeyUp":[]},"widget":{}},"event":{"widget":{}}},"pkg":{"section":"basic","image":"basic","w75y8u1c":"basic","text":"basic","frame":"basic","rectangle":"basic","external-link":"basic","shape":"basic","w7Ty9ifjBD":"pEIMfUpQ6oy","w1br1l0lsu-u06":"pgxSSDpDPRe"},"menus":{"YtJSCjFh42":{"title":"PDF","children":[{"link":{"mode":0,"page":"poEEmLbxXrb"},"title":"Cover","key":"G3MmtJCDWf"},{"link":{"mode":0,"page":"pG1jAeIUMNj"},"title":"Table of Contents","key":"UsBHV-Tgtl"},{"link":{"mode":0,"page":"pfYo1p3CwD7"},"title":"Beverage Beat","key":"fJ7_aPdvKl"},{"link":{"mode":0,"page":"p0SXyi5Cqz8"},"title":"Ad Lubriplate","key":"PV9K6Z5rfW"},{"link":{"mode":0,"page":"pWIU2no_uJL"},"title":"Industry Issues","key":"8GPWu0AbEz"},{"link":{"mode":0,"page":"pGgdkf6y4h1"},"title":"Category Focus Wine","key":"l8CMrZjWES"},{"link":{"mode":0,"page":"ptWPbW-NPHF"},"title":"Category Focus Probiotic Beverages","key":"nDUOxh071j"},{"link":{"mode":0,"page":"pdjvt-AbBkN"},"title":"New Products","key":"LTUFOhaXn_"},{"link":{"mode":0,"page":"pY4k76ewizp"},"title":"Cover Feature","key":"zkQ3jOPazr"},{"link":{"mode":0,"page":"ppvWDL-5VxZ"},"title":"Up Close With","key":"fUeiT6DpYD"},{"link":{"mode":0,"page":"pEOeQDukTdE"},"title":"Between Drinks","key":"xQUt31sDw-"},{"link":{"mode":0,"page":"pWF-jvESbH6"},"title":"Packaging","key":"Vi8-rvdwo9"},{"link":{"mode":0,"page":"pz47IKDvVLY"},"title":"Ad BMC House Ad","key":"hXfvS0nARN"},{"link":{"mode":0,"page":"puR2J2A0Z3R"},"title":"R&D","key":"G_DGgxDVrm"},{"link":{"mode":0,"page":"pvafXCOVZNk"},"title":"AD FAM House Ad","key":"sCeL5NglAx"},{"link":{"mode":0,"page":"p8u8cbxnGL0"},"title":"Ingredient Spotlight","key":"e0TsaU6Rh6"},{"link":{"mode":0,"page":"p7C_hQMQE3Z"},"title":"Distribution","key":"7FYK_ymO_u"},{"link":{"mode":0,"page":"pm1Hz2PUneZ"},"title":"Ad FSS House Ad","key":"tD625AE02i"},{"link":{"mode":0,"page":"p3ekjz2uusY"},"title":"Warehouse","key":"OT27ZBwkca"},{"link":{"mode":0,"page":"pZave-0Bpp1"},"title":"Ad DMWH","key":"bn4D_Tl_Ym"},{"link":{"mode":0,"page":"pvjJaoiX-AC"},"title":"Operations","key":"mMp4d_vWw6"},{"link":{"mode":0,"page":"pRSmVwv5T9Y"},"title":"Suppliers Marketplace","key":"N8K8_W1lQ8"},{"link":{"mode":0,"page":"px9q-PQLrxN"},"title":"Last Drop","key":"VVqXKfAIDC"},{"link":{"mode":0,"page":"pUWKpyfPjcC"},"title":"Ad Premium Listings","key":"7TF_VF3o_0"},{"link":{"mode":0,"page":"pNG0cXGLfFB"},"title":"Ad BIAM Ad","key":"mIiXjJzdtW"},{"link":{"mode":0,"page":"paF-tTjSrp1"},"title":"Masthead","key":"VzzoWqT80C"}],"key":"YtJSCjFh42"}},"primaryMenu":"YtJSCjFh42","settings":{"devices":[{"mode":"desktop","columnWidth":[1024,1024],"minMax":true,"canvasSize":[1440,900]},{"mode":"tablet","columnWidth":[600,600],"minMax":true,"canvasSize":[768,1024]},{"mode":"mobile","columnWidth":[320,320],"minMax":true,"canvasSize":[375,667]}]},"masterMode":"desktop"}