Products

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS. The new product line, formulated for fitness enthusiasts looking to elevate their performance, features CELSIUS’ proprietary MetaPlus formula and essential amino energy, providing cognitive benefits, the company says. CELSIUS ESSENTIALS come in four flavors — Blue Crush, Cherry Limeade, Dragonberry and Orangesicle — each specially designed for peak rehydration, whether you decide to drink it before or after a workout, it notes. Packaged in 16-ounce cans, CELSIUS ESSENTIALS is available to purchase at 7-Eleven, Target, Walmart and more.

Riboli Family Wines announced the launch of its latest brand: Riva de la Rosa, a collection of white wines from Italy’s notable wine regions of Piemonte, Toscana, Marche and Lazio. Sourced from Italy’s diverse terroirs and named for the roses planted to watch over the vineyards, Riva de la Rosa, or “Shore of the Rose,” is a collection of crisp, refreshing, light-bodied white wines, the company says. All have less than 13% ABV, showcasing Vermentino, Gavi, Verdicchio and Frascati. Italy’s cooler, coastal influence makes these wines approachable and easy to drink thanks to the influence of the sea and mineral-rich soils, which provide incredible salinity to the wines, according to the company. “We are thrilled to introduce a dynamic new collection of Italian white wines from the regions for which they are best-known,” said Steve Riboli, president and CEO of Riboli Family Wines, in a statement. “Riva de la Rosa captures the essence of Italy’s coastal beauty, its rich history, and its vibrant culture. We want to cater to consumers who are interested in trying and enjoying unique white wines-something different from traditional varietals.” The Riva de la Rosa collection, including Vermentino, Gavi, Verdicchio and Frascati now are available to purchase nationwide.

Chameleon Organic Coffee announced it has entered into a licensing agreement with Girl Scouts of the USA to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie inspired flavors, launching in the coming months. “We embarked on a mission to unite our values of environmental stewardship and the pursuit of one’s dreams with Girl Scouts unwavering commitment to authenticity and adventure,” said Mike Quinones, chief marketing officer of Chameleon Organic Coffee, in a statement. “The outcome is a perfect pairing of Girl Scout Cookie inspired Cold-Brew flavors — delivering a better coffee for a better world.” The Chameleon Cold-Brew Girl Scout Cookie inspired product line will start with three flavors — Thin Mints Cold-Brew, Coconut Caramel Cold-Brew and Chocolate Peanut Butter Cold-Brew — giving consumers a new way to enjoy the flavors of their favorite Girl Scout cookies, the company says. Chameleon Cold-Brew Girl Scout Cookie inspired flavors will be offered in 8-ounce, ready-to-drink packages and available online at the company’s website this spring with additional retail availability to follow, it notes.

Alpine Beer Co., a brand of Tilray Brands, announced the return of Windows Up India Pale Ale. Initially released in 2016, the 7.5% ABV Windows Up won the hearts of IPA lovers with its blending of Mosaic and Citra hops that are balanced by a malt bill of oats and wheat, the company says. Piney aromas mingle with grapefruit, lemon, lime and berry notes, with complexity added by a lingering resinous presence and creamy mouthfeel, it adds. “Alpine fans loved Windows Up, and it’s been our most requested beer since we retired it several years ago,” said Ty Gilmore, president of U.S. Beers for Tilray Beer, in a statement. “Windows Up, which is a fun nod to the beer’s dank and resinous flavors, is another brilliant expression of the West Coast-style IPA that’s unmistakably Alpine. It carries the highest ABV of the Alpine lineup for those seeking bigger, more flavorful beers.” Packaged in 12-ounce cans, Windows Up is available to purchase throughout the Western United States in six-packs.

Dunkin’, in partnership with Danone North America, introduced a new Dunkin’ Salted Caramel Creamer. With the new Salted Caramel Creamer, consumers now can find that same salty, sweet flavor they order from the coffee shop, right in their own fridge, the company says. “From fan-favorite Dunkin’ Extra Extra Creamer to limited-time seasonal creamers, Dunkin’ knows the importance that flavor plays in a morning cup of coffee, and so does Danone,” said Kallie Goodwin, vice president of marketing of coffee creamers for Danone North America, in a statement. “We are thrilled to introduce Salted Caramel Creamer to the Dunkin’ portfolio, giving fans another restaurant-inspired creamer to enjoy. Salted Caramel has been such a success in stores, so we wanted to bring that same excitement to the at-home coffee experience, as well.” Alongside fan-favorite extra creamy and extra sweet Dunkin’ Extra Extra Creamer, the Salted Caramel Creamer is the latest permanent addition to Dunkin’s at-home coffee creamers lineup. Offered in a 32-ounce bottle, Dunkin’ Salted Caramel Creamer can be purchased at major retailers nationwide for a suggested retail price of $4.49.

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home. Ocean Spray Cocktail Mixers mark the first time the brand has intentionally created and sold mixers for consumers to use at home, it notes. The lineup includes three flavors — Cosmo, Strawberry Margarita and Rum Punch — to meet an array of consumer desires, the company says. The assortment is designed to be versatile — giving consumers the freedom to dress each mixer up or down, it adds. Made with real fruit juice, all three flavors now are available to purchase on Amazon and will arrive at retail locations nationwide throughout 2024, the company says.

Two Roads Brewing Co., in partnership with Guy Fieri debuted Flavortown Spiked, a new line of premium, flavored malt beverages. The line’s debut recipe, Flavortown Spiked Fruit Punch, is a next-level boozy refresher that delivers a liquid symphony of fruit sensations and bold taste, the company says. Inspired by classic fruit punch and made with real cranberry and orange juices, its bright notes of fresh berries and fruit infuse every sip at 6% ABV, it adds. “It’s happy hour in Flavortown and we’ve got real-deal fresh flavors that pack a punch,” Fieri said in a statement. “Just like I’d make in my own kitchen, we use real fruit juices and high quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started.” Flavortown Spiked Fruit Punch is just the start, as the line will expand to include a variety pack of additional spiked punch and hard tea recipes in early 2024, all inspired by Fieri’s favorite drinks, the company says. Flavortown Spiked Fruit Punch now is available to purchase in a six-pack of 12-ounce cans for $11.99 with large-format 19.2-ounce cans rolling out early this year, it notes.

Lana Tequila announced the release of its second expression: Lana Tequila Reposado, in its new visual campaign Dialogue with a Gemstone. The campaign was conceptualized and directed by Maximilian Arasin, CEO and creative director at Lana Tequila, and the visual narrative was brought to life through the lens of Bryce Thompson, a South African photographer based in New York. “Lana’s identity is a perspective on things. It goes beyond tequila,” Arasin said in a statement. “Dialogue with a Gemstone serves as the opening note to a forthcoming series of conversations, where Lana will invite distinguished individuals and masters of their unique creative realms to ignite spirited dialogues.” Following the launch of Lana Tequila Blanco, Tequila Reposado is the product of alchemy and time, the company notes. Aged for five months, its sun-drenched amber hue and nuanced notes of vanilla and coconut are a homage to its predecessor and the grandeur of American Oak, it says. Lana Tequila Reposado is available to purchase in select markets for a suggested retail price of $99 a bottle, with plans to further expand market availability, the company notes.