\u003c/strong>When supporting cognitive health and energy needs, beverage-makers are seeking ingredients that hit all markets. \u003c/p>\u003cp >Paula Limena, vice president of global marketing of health and wellness at ADM, explains that more and more modern consumers are scrutinizing their beverage purchases, especially as they look for clean labels and natural sources of caffeine. She says that botanical ingredients can check these boxes. \u003c/p>\u003cp >“Research finds that consumers are drawn to beverages like functional juice/water, carbonated fruit beverages and still soft drinks that feature botanicals,” Limena states. “Plus, approximately 70% of consumers say that the presence of botanicals in a beverage made them perceive it as better for them — whether or not a health claim was actually made.” \u003c/p>\u003cp >Limena goes on to note that botanical extracts are often included in functional beverage applications because of their perceived wellness attributes. Guarana, green coffee, yerba mate and green tea extracts are some examples of ingredients that “deliver on highly sought-after natural sources of caffeine.” \u003c/p>\u003cp >“Consumers may associate these botanical extracts with support in reducing occasional fatigue and improving mental focus, and these ingredients are becoming more prominent in the market,” she says. “For example, energy drink offerings may include botanical ingredients such as guarana and yerba mate paired with mango and finger lime targeting mental acuity while giving a refreshing tropical flavor profile.”\u003c/p>\u003cp >Limena also notes that other botanical extracts, like green rooibos, are helping to meet consumer goals. \u003c/p>\u003cp >“Our research shows that U.S. consumers associate it with mood and stress support, as well as fatigue reduction and sleep quality,” she explains. “We’re also in the process of examining the effects of green rooibos tea extract on stress and anxiety in collaboration with the University of Canberra.”\u003c/p>\u003cp >Kyowa Hakko’s Stanieich considers Cognizin Citicoline, a branded form of citicoline, to be crucial to brain health. \u003c/p>\u003cp >“It is a brain nutrient that increases the levels of several important neurotransmitters that help regulate cognitive function,” she says. “The brain, though a small percentage of a person’s body weight, consumes 20% of the body’s energy when at rest. Cognizin aids in supplying the required nutrition the brain needs to stay focused and alert.”\u003c/p>\u003cp >Fortifying beverages with cognitive-enhancing and energy ingredients also comes with challenges. \u003c/p>\u003cp >Stanieich points to the issues of stability, solubility, flavor, smell, texture, compatibility, regulatory compliance and cost considerations. Such problems can affect both product quality and consumer acceptance. \u003c/p>\u003cp >“Cognizin Citicoline is an ideal ingredient for beverages because it overcomes many of these challenges,” she states. “It offers stability and rapid solubility, eliminating issues related to degradation and clumping. Moreover, Cognizin has no taste or odor, addressing flavor and smell concerns.” \u003c/p>\u003cp >ADM’s Greenhill also cautions about sensory issues that can emerge when working with functional ingredients. Certain botanicals, vitamins and minerals may have inherent off-notes that affect a beverage’s color, viscosity, flavor or mouthfeel. \u003c/p>\u003cp >“Manufacturers must achieve the right balance of ingredients to deliver the desired cognitive benefits without compromising on taste and overall palatability,” he notes. “Consumers are likely to reject products that have an unpleasant taste or texture. Consumers are likely to reject products that have an unpleasant taste or texture.”\u003c/p>\u003cp >Additional issues include separation, ringing, flocculation or sedimentation, Greenhill adds. Stability over the course of a beverage’s shelf life is another concern. \u003c/p>\u003cp >“Some cognitive-enhancing and energy-boosting compounds may degrade or lose potency when exposed to light, heat or oxygen,” he explains. “Beverage-makers must invest in research and development and partner with an ingredient supplier with formulation expertise to select stable ingredients and implement proper packaging techniques that preserve the efficacy of these ingredients over time.”\u003c/p>\u003cp >Greenhill notes that ADM helps beverage companies overcome these formulation hurdles. \u003c/p>\u003cp >“Our extraction process enables us to leverage botanicals in various beverage formulation environments, and it helps ensure they interact will with biotics, vitamins, minerals and more,” he says. “Further, our proprietary TasteSpark flavor technology is optimized to help solve taste challenges in better-for-you applications. Our technology can help mask off-notes and build back preferred mouthfeel.”\u003c/p>\u003cp >\u003cstrong >What’s coming\u003cbr />\u003c/strong>Although it’s difficult to determine what’s next for the beverage market, experts predict cognitive and energy will be front and center.\u003c/p>\u003cp >Kyowa Hakko’s Stanieich says that consumers are worried that focus and mood-boosting beverages might cause them to lose sleep. \u003c/p>\u003cp >“Because of that, they are searching for beverages that can improve energy, focus and attention, without sacrificing their sleep time,” she states. “Consumers are looking for effectiveness in their functional beverages, but they’re also looking for safety and purity of ingredients.”\u003c/p>\u003cp >Stanieich also suggests that consumers are becoming more cautious about which brands they buy because of increased reports on the negative effects of high-sugar, high-caffeine energy drinks. \u003c/p>\u003cp >“That’s why many functional beverage manufacturers are turning away from caffeine and sugar and instead using nootropics like citicoline, which occurs naturally in the brain,” she says. \u003c/p>\u003cp >ADM’s Greenhill feels that there is “vast opportunity for growth” in the cognitive health and energy beverage market. \u003c/p>\u003cp >“In fact, research shows that 54% of consumers are currently using, or are interested in using, beverages with attributes that support cognitive health/focus,” he says, citing research from The Hartman Group. “Additionally, almost 60% of North American consumers indicate they plan to improve this area of their life, and 54% plan to support their energy levels over the next 12 months.”\u003c/p>\u003cp >Greenhill adds that beverage brands delivering on tailored offerings for such specific consumer segments will find success in the coming year. \u003cstrong >BI\u003c/strong>\u003c/p>","children":[]},"type":"text","cl":"text pRLZEonGsz"},{"key":"eCATe928Wnt","content":{"children":[]},"type":"section","children":["eqwivnWZreF"],"cl":"section"},{"key":"e1BxQHNII77","content":{"list":[{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"Kyowa Hakko Bio Co. Ltd. (Kyowa Hakko Bio) and Kyowa Hakko USA Inc. (Kyowa) celebrated the grand opening of its expanded citicoline manufacturing facility. The new facility is at the Kyowa Hakko Bio Yamaguchi Production Center in Hofu City, Japan. The company says the occasion “marks a significant milestone” in the company’s growth journey. Kyowa Hakko Bio President and CEO Yuki Kanzaki underscored the pivotal role of Cognizin in the company’s future success. The expansion of the citicoline manufacturing facility not only meets the growing demand for the product, but also establishes a resilient global supply network, the company says. Kanzaki highlighted the importance of Cognizin in her address during the opening celebration. She noted that the event was momentous for the company’s future growth and emphasized that, through the stable supply of citicoline, Kyowa Hakko Bio is continuing to contribute to improving cognitive health, focus and attention, as it addresses the essential aspects of overall well-being."},{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"Flavorchem has announced the addition of its newest turnkey beverage development service: The Bench. The Bench’s dedicated team of product experts start with a brand’s custom beverage idea and take them through the entire product development process including commercialization and launch. Although this division is new to Flavorchem, their R&D team has been doing product development work for more than 50 years across a full spectrum of food and beverage categories including coffee and tea, functional drinks, and alcohol beverages, it says. The Bench has Regulatory and Quality Control departments ready to support these projects by leveraging very specific expertise to make sure the products developed meet FDA regulations, the company notes. Flavorchem brought on beverage industry veteran, Lisa Mayer, to help propel the growth of the new turnkey service division. With more than 20 years working with leading beverage companies like Pernod Ricard and Nestle Waters, Mayer has a proven track record of success in developing new and enhancing existing beverage portfolios, optimizing for profitability and growth, the company says."},{"subtitle":"","icon":{"key":"eUBkuu3BRF","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/eUBkuu3BRF.gif"},"iconSize":100,"body":"","title":"Treatt launched an extension to their coffee range alongside their bespoke coffee solutions aimed to delight beverage innovators in North America. 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pRLZEonGsz"},{"key":"eHTx6YP_aj4","content":{"text":"\u003ch1>Products\u003c/h1>","children":[]},"type":"text","cl":"text"},{"key":"efsH5BC0eG_","content":{"text":"\u003ch2>New\u003c/h2>","children":[]},"type":"text","cl":"text"},{"key":"eztAUHqbRcV","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}},"desktop":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"stagger":[0.6,"first"],"preset":"staggerSlide","easing":"linear"}}},"mobile":{"params":{"trigger":"Load","updated":1606857237298,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["-100px","0px"],"translateX":["0px","0px"],"scale":1.03,"preset":"staggerSlide","stagger":[0.6,"first"],"easing":"linear"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"euklRfCapdA","content":{"children":[]},"type":"frame","actions":["eztAUHqbRcV"],"children":["eHTx6YP_aj4","efsH5BC0eG_"],"cl":"frame"},{"key":"e8Jb4RrtSFH","content":{"children":[]},"type":"frame","children":["eIZVZDfaZDU","euklRfCapdA"],"cl":"frame"},{"key":"eQaMvfVvJYS","content":{"children":[]},"type":"section","cl":"section"},{"key":"e1FeSzwd2Bn","content":{"text":"\u003cp>BACK TO \u003cstrong>CONTENTS\u003c/strong>\u003c/p>","children":[]},"type":"text","cl":"text"},{"key":"eGhNCUPYVD0","content":{"children":[],"cont":{"tablet":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1608589475769,"LoadAnimation":{"duration":1,"delay":0,"loop":true,"scale":1.1,"preset":"pulsate","easing":"easeInOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eOR41lWhxj9","content":{"shapeId":"x9_UnOB9w","children":[]},"type":"shape","actions":["eGhNCUPYVD0"],"cl":"shape"},{"key":"eWTrkcCP3Um","content":{"children":[],"link":{"mode":0,"tweenOut":{"y":[1,0,0,1],"time":0.5},"preset":"stack-to-bottom","page":"pG1jAeIUMNj"}},"type":"external-link","cl":"external-link"},{"key":"eyq0bBl2HiL","content":{"children":[]},"type":"frame","actions":["eWTrkcCP3Um"],"children":["e1FeSzwd2Bn","eOR41lWhxj9"],"cl":"frame"},{"key":"eTigGT2BV3W","content":{"children":[]},"type":"section","children":["eyq0bBl2HiL"],"cl":"section"},{"key":"eUwQBuDT7W0","content":{"src":{"key":"zLITtUJks","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","ratio":2.86404833836858},"children":[]},"type":"image","cl":"image"},{"key":"ew9XeeuXoqs","content":{"text":"\u003cp >February 2024 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com/\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>","children":[]},"type":"text","cl":"text 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>\u003cstrong >Pro- & Prebiotic Beverages:\u003c/strong> \u003cbr />Consumer interest propels category to new heights\u003c/p>","children":[]},"type":"text","actions":["eHqqeKPI5fd"],"cl":"text 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