The One World project includes a full-length feature film and a limited-edition capsule collection of hard and soft goods created from recycled materials such as rPET Polartec made from recycled plastic bottles. The project features 12 episodes of digital content celebrating the love of snowboarding, respect for the environment and the desire to discover what's next, the company says.

"Mtn Dew is excited to support Burton, our long-time partner, on this project, highlighting recycling initiatives via an episode titled ‘1029 Turns,’” said Nicole Portwood, vice president of marketing for Mtn Dew, in a statement. “Not only is this an opportunity to shine light on this incredible project, but also to continue expanding our relationships with our shared athlete partners.”

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, and Burton Snowboards recently announced One World, a partnership surrounding the shared values of creativity, progression and sustainability in an effort to inspire others to reduce their environmental impact, it says.

The full-length feature film “One World” and the 12 episodes are available on multiple streaming platforms and on Burton.com, with the Mtn Dew episode featuring footage of snowboarders Danny Davis, Julia Marino and Red Gerard as they ride the One World limited-edition Backseat Drivers.

"Our planet is sacred and it's important to protect it," Davis said. "I'm stoked that my sponsors Burton and Mtn Dew are taking an active role together to help raise awareness for climate change in a creative and exciting way through projects like One World." BI

On Human Rights Day (Dec. 10), Jane Walker by Johnnie Walker announced its First Women campaign, which celebrated women breaking boundaries. The campaign kicked off with an Open Letter in The New York Times, The Washington Post and The Wall Street Journal that celebrated milestones such as the first woman named chief executive officer of a major U.S. banking institution and the first female Vice President-elect in the country’s 244-year history. Jane Walker also partnered with women-owned businesses funding marketplace IFundWomen to grant funding to 15 businesses.

Pepsi launched The Bodega Giveback for owners of bodegas as a way to spotlight, give back to and thank these neighborhood landmarks for their commitment. As one example, Pepsi produced a short film with Desus and Mero (of the Bodega Boys podcast) to JJN Corp Deli and Grocery in the Bronx to surprise its owner, Juan, with a check to cover a full year of rent through 2021. The drop of The Bodega Giveback kicked off a larger holiday giveback from Pepsi over the holidays, which included gifting cash to bodega owners and consumers across the five New York City boroughs.

Buchanan’s Whisky teamed up with Buddy System MIA to establish 10 community fridges in Miami’s most food insecure communities with free, nourishing foods. From January through March, the brand will open new fridges throughout Miami, and keep them stocked with fresh, nutritious food. The goal is to help underserved communities with more than 28,000 meals. The new initiative is a continuation of the brand’s Life Is Better Shared campaign, which kicked off in October with the donation of 10,000 nourishing meals to underserved communities in South Florida through World Central Kitchen, the company says.

In January, Bolthouse Farms launched its Don’t Get Caught Naked campaign, introducing the brand’s first mascot: a hairless Sphynx cat named Bolt. The digital campaign was illustrated by Bolt, who was consistently “caught naked” in a variety of situational mishaps. Fans 18 years and older who shared their "caught naked" 2020 story through direct message at @BolthouseFarms on Instagram received a free on-demand, same-day delivery of a one-week supply of Bolthouse Farms beverages, a coupon for Bolthouse Farms products and Don't Get Caught Naked branded gear.

Smirnoff ICE teamed up with premium imported home goods brand Cremsiffino to create limited-edition NICELY Gifted Puzzles featured three festive designs: a festive cat, a happy snowman and a starry night. The puzzles came with a hidden surprise: as the puzzle took shape, recipients could see it actually included the image of a bottle of Smirnoff ICE that wasn’t featured on the box. Once consumers cracked the puzzle, they won $5 from Drizly.