\u003c/strong>Given consumers eagerness to view beverages as a solution to their cognitive and energy needs, experts highlight the different ways that beverage-makers are supporting these need states.\u003c/p>\u003cp >Carla Saunders, senior marketing manager for high-intensity sweeteners at Cargill, Wayzata, Minn., highlights that beverage-makers are turning to an array of solutions to support cognitive and energy enhancing products.\u003c/p>\u003cp >“Health and wellness trends are evident across the food and beverage landscape, and products targeting cognitive health and energy support are no exception,” she says. “Increasingly, we’re seeing drinks with enhanced functionality, as brands add vitamins, minerals, botanicals, adaptogens and more, all with the aim of broadening their product’s health credentials.”\u003c/p>\u003cp >Casey McCormick, senior vice president of global innovation at Sweegen, Rancho Santa Margarita, Calif., also highlights adaptogens increasing popularity due to their ability to support the body when handling stress and bringing about physiological balance. Sweegen’s sister company, Blue California offers L-TeaActive L-theanine, an adaptogen that supports relaxation, focus, and aids in a healthy stress response by reducing cortisol levels, the stress hormone in the body, the company’s website notes.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e18I2wugGgP","type":"section","children":["eqGpCAYEUNH"],"cl":"section"},{"key":"efYUwccU14b","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495033878,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"er9jlQVDsbd","content":{"src":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/tItL4eo78N.png","key":"tItL4eo78N","ratio":1}},"type":"image","actions":["efYUwccU14b"],"cl":"image"},{"key":"etbZf3syXSQ","content":{"text":"\u003cp >Yerbaé Pumpkin Spice has zero calories, zero sugar and delivers 160 mg of natural caffeine from the South American yerba mate herb. (Image courtesy of Yerbaé)\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eCYDwEspidz","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459021848,"LoadAnimation":{"duration":1,"delay":0,"translateX":["600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eBbWdDTKQ8p","type":"frame","actions":["eCYDwEspidz"],"children":["etbZf3syXSQ"],"cl":"frame"},{"key":"eE178gcGhqL","content":{"text":"\u003cp >“Blue California’s L-TeaActive L-theanine has increased usage as it can support focus combined with caffeine and promote staying on task, especially under high-stress conditions,” McCormick says. “L-TeaActive is produced using a proprietary non-GMO enzyme-assisted process and is water-soluble with no taste, color or odor, making it perfect for functional beverages.”\u003c/p>\u003cp >Further, adaptogens and nootropics have aligned well with an array of beverage categories, particularly in the ready-to-drink (RTD) sector, McCormick notes.\u003c/p>\u003cp >“Both adaptogens and nootropic functional ingredients are primarily formulated in RTD soft drinks, which include energy drinks, juices, and bottled water,” he says. “They offer the characteristics of hydration, indulgence, and fortification on the go. This is why they remain the most popular solutions for appealing to health-conscious consumers. Innova Market Insights states the soft drink category makes up the highest proportion of functional drinks, following dairy drinks, which are more focused on gut health.”\u003c/p>\u003cp >Kyowa Hakko USA’s Stanieich also notes the reasons why beverage-makers are fortifying with nootropics in new product development.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"enDVN1HNOGD","type":"section","children":["er9jlQVDsbd","eBbWdDTKQ8p","eE178gcGhqL"],"cl":"section"},{"key":"eVjGRup1Fu1","content":{"text":"\u003cp >“Beverage-makers are recognizing nootropic ingredients like Cognizin as an opportunity to deliver cognitive health and energy support in their products to give consumers accessible, convenient functional nutrition that they can easily consume as part of their on-the-go lifestyles,” she says.\u003c/p>\u003cp >“People use nootropics for a variety of reasons. Younger consumers may be looking for improved focus and productivity,” Stanieich continues. “Weekend warriors and gamers want a mental edge to be more competitive. On-the-go working parents need help to juggle career, home and children without succumbing to stress-related mental burnout. Empty nesters and retirees are trying to defy cognitive and behavioral aging.”\u003c/p>\u003cp >With so many solutions that address cognitive health and energy support, suppliers are showcasing the efficacy of their solutions.\u003c/p>\u003cp >AIDP’s Guesman highlights evidence that the company’s Magtein, a magnesium L-threonate mineral compound, and its ability to support cognitive functions and brain health.\u003c/p>\u003cp >“A double-blind, placebo-controlled study demonstrated that Magtein significantly improved cognition in four areas: executive function, working memory, episodic memory, and attention at both six and 12 weeks,” she says. “This study was important for us to understand the day-to-day effects that are noticed and felt when supplementing with Magtein.\u003c/p>\u003cp >“Magtein’s unique chemical structure allows it to cross the blood brain barrier,” Guesman continues. “This ensures that Magtein is reaching the tissues that it’s specified for, and was validated through bioavailability and input/excretion testing. The unique ability to cross the blood brain barrier results in cognitive effects felt quickly with long lasting results. Magtein is FDA GRAS and was launched in its first RTD beverage in 2021.”\u003c/p>\u003cp >Citing a range of medical journals, Cargill’s Saunders highlights that documented research found the benefits of choline from gestation through advanced ages.\u003c/p>\u003cp >“On the cognitive health front, choline is backed by years of research highlighting its role in the normal development and function of the brain and nervous system ― yet most consumers don’t get enough,” she says. “The 2020 U.S. Dietary Guidelines Advisory Committee report called out choline as a shortfall nutrient. It’s been positively correlated with cognitive performance on verbal and visual memory tasks, and when taken during pregnancy, show to enhance cognitive function in childhood, adulthood and into old age.”\u003c/p>\u003cp >\u003cstrong >Nature’s influence\u003c/strong>\u003cbr />As consumers prioritize their mental well-being, experts note that ingredients from nature have taken on greater significance.\u003c/p>\u003cp >David Tetzlaf, director of marketing at Blue California, Rancho Santa Margarita, Calif., notes how interest in natural solutions have aided the fortification of adaptogens and nootropics into beverages.\u003c/p>\u003cp >“Many consumers also seek more natural ways to boost cognition via the foods and beverages they consume,” Tetzlaf says. “The explosion of adaptogens and nootropic-containing beverages on the shelf has made these ingredients staples to healthy lifestyles. \u003c/p>\u003cp >“Furthermore, the no-alcohol trends have also given rise to more functional beverages that promise to boost mood and energy, combined with sophisticated flavor combinations” he continues, citing a BBC article titled “Why Gen Zers are growing up sober curious.” “Shelf space has given way to these new functional beverages to excite the ‘sober curious’ consumers.”\u003c/p>\u003cp >ADM’s Greenhill adds that label consciousness has exemplified the proactive approach that consumers are taking to incorporate natural energy and cognitive health ingredients in their lives.\u003c/p>\u003cp >“Today’s conscientious consumers frequently examine product labels for ingredients that they associate with ‘closer-to-nature’ attributes and sustainability,” Greenhill says. “This scrutiny has only increased, especially as consumers progressively shop based on their values, with many shoppers seeking out options that can benefit themselves, their communities and the planet.”\u003c/p>\u003cp >Greenhill adds that ADM is addressing this interest through its portfolio of botanical and tea extracts.\u003c/p>\u003cp >“Botanical ingredients, in particular, are a natural fit for this trend, as they have a perception of being closely tied to nature. They also align well with consumers’ search for cognitive and energy support, with just under 70% of consumers saying that the presence of botanicals in a beverage made them perceive it as better for them ― whether or not a health claim was actually made,” he says citing ADM Outside Voice.\u003c/p>\u003cp >Greenhill notes that guarana’s popularity in the energy and active nutrition space can be attributed to its high concentration of caffeine, aligning with stimulant energy and performance.\u003c/p>\u003cp >“In the coming years, we expect to see more beverage formulations using multiple botanicals associated with a variety of wellness attributes,” he says. “For example, an energy drink may include botanical ingredients such as yerba mate and cola nut paired with mango and finger lime to potentially target mental acuity while giving a refreshing tropical flavor profile.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"evwXiEO3-f0","type":"section","children":["eVjGRup1Fu1"],"cl":"section"},{"key":"exF2U3Z5e7w","content":{"text":"\u003cp >Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.\u003c/p>\u003cp >\u003c/p>\u003cp >“Functional ingredients like vitamins, minerals, caffeine, ashwagandha and L-theanine may deliver physical or mental benefits, but often present flavor challenges such as bitterness, astringency, metallic notes and other off flavors,” says Carla Saunders, senior marketing manager for high-intensity sweeteners at Cargill, Wayzata, Minn. “On top of all these hurdles, consumers are also looking for reduced, no-added or no-sugar products, formulated without artificial sweeteners, adding more complexity to flavor formulation.”\u003c/p>\u003cp >\u003c/p>\u003cp >Citing data from Nielsen, Saunders notes that categories like energy drinks increasingly are turning to low and no sugar formulations.\u003c/p>\u003cp >\u003c/p>\u003cp >“Demand for reduced-sugar and no-sugar-added options is especially strong in the energy drink space, which is why stevia use is seeing phenomenal growth, up more than 70% in the last year,” she says.\u003c/p>\u003cp >\u003c/p>\u003cp >To support this need state, Cargill offers its EverSweet + ClearFlo sweetener system, an amalgamation of its stevia sweetener with natural flavor.\u003c/p>\u003cp >\u003c/p>\u003cp >“The resulting sweetener system offers wide-ranging benefits that include flavor modification and enhanced mouthfeel, along with improved solubility and stability in formulations, and faster dissolution,” Saunders explains.\u003c/p>\u003cp >\u003c/p>\u003cp >Casey McCormick, senior vice president of global innovation at Sweegen, Rancho Santa Margarita, Calif., notes that bitter blockers is a solution that beverage formulators can apply when working with energy ingredients.\u003c/p>\u003cp >\u003c/p>\u003cp >“Many energy-boosting ingredients, such as caffeine, for example, impart bitterness,” he says. “Therefore, bitter-blocker technologies such as the ones provided by Sweegen, a collaborator with Blue California, can block the bitter taste of caffeine or similar ingredients for a considerable taste advantage. \u003c/p>\u003cp >\u003c/p>\u003cp >“Bitter blockers provide a natural alternative to sugar for significantly blocking bitterants in food and beverages,” McCormick continues. “Brands seek to move from synthetic compounds to nature-based, clean-label options that work across multiple bitterants. Sweegen’s nature-based bitter blockers target specific bitterants and reduce bitterness at varying levels.”\u003c/p>\u003cp >\u003c/p>\u003cp >However, McCormick cautions that bitter blockers are not a one-size-fits-all solution so formulators should consult with their partners when implementing them. \u003c/p>\u003cp >\u003c/p>\u003cp >“Work with the best bitter blocker for a specific bitterant or bitterants — partner with the supplier through the development process for successfully developing great-tasting, better-for-you products,” he says.\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eFKwTAbxj64","content":{"text":"\u003ch2 >The sweeter side of cognitive health\u003c/h2>"},"type":"text","cl":"text"},{"key":"eLTXnsybzYE","type":"section","children":["exF2U3Z5e7w","eFKwTAbxj64"],"cl":"section"},{"key":"exZgP0PTPYt","content":{"list":[{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"body":"","title":"Kemin Industries, Des Moines, Iowa, launched BetaVia Pure WD and BetaVia Complete WD, two new water-dispersible versions of its immune support ingredient, that improve suspension in applications such as drink mixes and sachets, it says. The water-dispersible forms join Kemin Human Nutrition and Health’s BetaVia line of algae-sourced beta-glucan that has been clinically validated to support the immune system while protecting against oxidative stress, it adds. BetaVia can be complemented with other immune support ingredients for a competitive advantage and differentiation in the market, the company says. In some formulations, slight flavors or aromas are easily masked, it adds. In addition to being an ideal solution for drink mixes and sachets, BetaVia works in a variety of applications, including beverages, syrups and liquids, the company notes."},{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"title":"Merit Functional Foods, Winnipeg, Manitoba, launched its first USDA Certified Organic protein ingredient: Organic Peazazz C 850. The new organic ingredient offers brands an option that is fully traceable back to the farm, grown on Canadian soil with organic peas, and produced at Merit’s Winnipeg-based facility. It provides plant-based food and beverage formulators with key functional and nutritional benefits, including solubility, viscosity, texture improvement, low sodium, and a minimum of 85% protein, the company says. Additionally Organic Peazazz C 850 undergoes a proprietary membrane filtration process that unlocks superior taste, texture and nutrition, it notes. Merit’s Organic Peazazz C 850 is USDA Certified Organic by Ecocert, providing brands with a trusted source of organic pea protein. Organic Peazazz C 850 is available now for use in ready-to-drink beverages, protein bars, ready-to-mix protein powder, dairy alternatives and more.","body":""},{"subtitle":"","icon":{"key":"MMqxv9c-w","url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/MMqxv9c-w.gif"},"iconSize":100,"title":"Bunge, St. Louis, plans to invest approximately $550 million to build a fully integrated soy protein concentrate (SPC) and textured soy protein concentrate (TSPC) facility. The new facility is expected to meet rising customer demand for key ingredients in the production of plant-based foods, processed meat, pet food and feed products, the company says. Construction of the facility, that will be adjacent to and integrated with Bunge’s soybean processing plant in Morristown, Ind., is expected to start in the first quarter of 2023 and to be commissioned in mid-2025, creating around 70 full time jobs. It is expected to ultimately process close to an additional 4.5 million bushels of soybeans. The new facility also is expected to add significant scale, efficiencies, and non-GMO capability to the company’s existing U.S.-based conventional SPC and TSPC operation in Bellevue, Ohio. The company plans to contract with farmers to establish a traceable soybean sourcing program starting with the 2025 harvest.","body":""}],"iconAlignment":"center","hideArrows":true,"startingIndex":0},"type":"w-ExSvTIwU","icons":{"left":[256,512,"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z"],"right":[256,512,"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z"]},"cl":"w-ExSvTIwU"},{"key":"eO4djt1B8Wg","type":"section","children":["exZgP0PTPYt"],"cl":"section"},{"key":"eMVVRxKbhN5","type":"section","cl":"section"},{"key":"eZCNifUVImy","content":{"src":{"url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","key":"zLITtUJks","ratio":2.86404833836858}},"type":"image","cl":"image"},{"key":"e0C4DEWIrti","content":{"text":"\u003cp >February 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e24FJpG5z0E","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"egZPltL5JT3","type":"section","actions":["e24FJpG5z0E"],"children":["eZCNifUVImy","e0C4DEWIrti"],"cl":"section"},{"key":"ph4oQX-Bc_3","children":["eD4X0zJNN0y","eRf8peYA8kY","eJ23eFNNBKS","eQ6ce9IFQkX","epgFerXG18h","e6KHkDbYtAo","e18I2wugGgP","enDVN1HNOGD","evwXiEO3-f0","eLTXnsybzYE","eO4djt1B8Wg","eMVVRxKbhN5","egZPltL5JT3"]},{"key":"eAMcbWE6ovG","content":{"menu":"df_I2_6RyW"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z"],"right":[512,512,"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z"]},"cl":"w7Ty9ifjBD"},{"key":"eZ4D4WG4oUh","type":"rectangle","cl":"rectangle"},{"key":"erwAZYLvPId","type":"rectangle","cl":"rectangle"},{"key":"enlGQ2EORoB","content":{"link":{"mode":0,"page":"pDGUjc_aPsp"}},"type":"external-link","cl":"external-link"},{"key":"e9GKYK9IClw","content":{"text":"\u003cp >\u003cstrong >Exotic Fruits: \u003c/strong>\u003cbr />Tropical ingredients deliver natural, unique flavors\u003c/p>"},"type":"text","actions":["enlGQ2EORoB"],"cl":"text pRLZEonGsz"},{"key":"e5z1agmwyNy","content":{"pageMenu":"df_I2_6RyW"},"type":"w1br1l0lsu-u06","icons":{"menu":[448,512,"M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"]},"cl":"w1br1l0lsu-u06"},{"key":"eCXU7CkAmPc","content":{"link":{"mode":2,"href":"https://www.dropbox.com/s/3hkxbcrnwrgojxh/BI0223_Issue.pdf?dl=1","target":true}},"type":"external-link","cl":"external-link"},{"key":"exUSEDiRVho","content":{"shapeId":"sJZA9TExrX"},"type":"shape","actions":["eCXU7CkAmPc"],"cl":"shape"},{"key":"eXiVZs6zkNM","content":{"link":{"mode":0,"page":"pSIE8CDDXLm"}},"type":"external-link","cl":"external-link"},{"key":"eEUviZmSgwI","content":{"shapeId":"axhnTf-Px0"},"type":"shape","actions":["eXiVZs6zkNM"],"cl":"shape"},{"key":"eraDPmIZPAH","content":{"link":{"mode":2,"href":"https://www.bevindustry.com/publications/3"}},"type":"external-link","cl":"external-link"},{"key":"edb_MHuH3pa","content":{"shapeId":"xuDw3ZPZeQ"},"type":"shape","actions":["eraDPmIZPAH"],"cl":"shape"},{"key":"e_vY_CXI8bx","content":{"linkText":"TOC","link":{"mode":0,"page":"p3B-a2gcdoT"}},"type":"w3tbowgsq-","cl":"w3tbowgsq-"},{"key":"eju1RCUFURd","type":"frame","children":["e5z1agmwyNy","exUSEDiRVho","eEUviZmSgwI","edb_MHuH3pa","e_vY_CXI8bx"],"cl":"frame"},{"key":"eRnht7v9sKp","content":{"text":"\u003cp>To submit a new product for consideration, visit \u003ca href=\"BevIndustry.com/NewBeverageProductSubmission\" rel=\"noopener external\" target=\"_blank\">BevIndustry.com/NewBeverageProductSubmission\u003c/a>\u003c/p>"},"type":"text","cl":"text 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