Products

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community. The next generation of legal drinking-age consumers have made it known they want balanced, bright, noncarbonated options, so Molson Coors has worked directly with a panel of 21-plus Gen Z consumers to bring a first-of-its-kind spiked refresher to market that has everything consumers love and nothing they don’t, it says. “The Molson Coors innovation strategy is all about focusing on fewer, bigger and bolder bets that push boundaries and put us on the forefront of upcoming trends,” said Jamie Wideman, vice president of innovation at Molson Coors, in a statement. One of those big bold bets is Happy Thursday, Molson Coors’s newest line of non-carbonated spiked refreshers co-created with 21-plus Gen Z consumers.” Happy Thursday’s four flavors — Passionfruit Mango, Black Cherry, Strawberry and Pineapple Starfruit — will be on shelves and available in convenience stores nationwide starting in March, the company notes.

REBBL, a plant-powered functional beverage brand, announced the launch of REBBL Protein Coconut Macaroon. The latest addition to the REBBL Protein lineup, this dessert-inspired blend produces a lightly toasted, sweet and creamy coconut flavor with nourishing benefits, the company says. Packed with 16 grams of plant-based protein, the 100% organic, ready-to-drink functional protein beverage is boosted with adaptogens and super herbs including maca, ashwagandha and reishi to help support the body’s ability to cope with stress, it notes. REBBL Protein Coconut Macaroon offers immune support from zinc and MCTs from coconut, it adds. Packaged in a 12-ounce bottle, REBBL Protein Coconut Macaroon now is available for $4.99 at Whole Foods Market and Sprouts.

The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.” “We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first- ever premium spirits brand and look forward to sharing it with the world,” The Rolling Stones said of the new venture, in a statement. The precisely blended Crossfire liquid includes rum aged for up to five years in charred oak barrels, giving it a golden hue and imparting a depth of complexity and character that makes it ideal to sip on its own or stand out in a wide variety of cocktails, the company says. Packaged in a 700-ml bottle, Crossfire Hurricane now can be purchased online at crossfirehurricane.com powered by ReserveBar. The product arrives on shelves in select states early this year, the company notes.

Coffee mate, a brand of Nestlé Global, debuted its-first-ever Coffee mate Iced Coffee. Available in two flavors ― French Vanilla and Caramel ― Coffee mate Iced Coffees feature smooth coffee balanced with the indulgence of Coffee mate liquid creamer, the company says. “Enjoying cold coffee year-round has become a ‘personality trait’ for many coffee drinkers who are choosing iced over everything,” said Leonardo Aizpuru, vice president of brand marketing for the beverage division and business unit at Nestlé, in a statement. “This growing love for iced coffee — especially among Gen Z — presented an ideal opportunity for Coffee mate to move beyond creamers for the first time in its 60-plus years since inception. We’re excited to fuel our fans in a new way with a ready-to-drink iced coffee that gives consumers an easy, yet indulgent way to enjoy at home.” Packaged in 50-ounce bottles, the Coffee mate French Vanilla and Caramel Iced Coffees are available at select retailers nationwide for a suggested retail price of $4.99 a bottle.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category. Adaptogens are continuing to rise in popularity as more consumers turn to natural products for sleep, mood support, relaxation and managing stress due to their hectic lifestyles, the company notes. To support this demand, Pressed Juicery released a new line of adaptogenic juices including the Unwind Tonic and Calm Shot, it says. The Pressed Unwind Tonic, crafted with adaptogens, blends tart cherry, chamomile, ashwagandha and L-theanine to promote calmness within your body and mind, the company says. Meanwhile, Calm Shot packs ashwagandha, L-theanine and magnesium into a pocket-sized bottle to promote serenity for the mind, body and soul, it adds. Pressed Juicery’s Unwind Tonic and Calm Shot now are available to purchase nationwide by visiting the company’s website.

Goslings Rum, a brand of Castle Brands, announced the addition to its non-alcohol beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavored extension in the Stormy Ginger Beer line. Goslings Stormy Peach Ginger Beer has a citrusy and spicy aroma with fresh peach, lemon zest and ginger flavors, the company notes. With a tingling and layered long finish, notes of crystallized ginger and lemon candy provide the Goslings signature “zip in every sip,” it says. It can be mixed with a variety of spirits for a fruity twist on classic ginger beer cocktails, such as a Peach Dark ‘n Stormy when mixed with Goslings Black Seal Rum, it adds. “Both the popularity of ginger itself and the demand for mixed drinks that call for ginger beer keep growing year after year,” said Malcolm Gosling Jr., vice president of Gosling's Export Limited, in a statement. “Now we’re also seeing peach as the No. 1 flavor on TikTok, and we’re excited to continue innovating the Goslings line to respond to consumer interest.” Packaged in 12-ounce cans, Stormy Peach Ginger Beer now is available in convenient six-packs at more than 2,000 Walmart stores nationwide, with rollout to additional retailers planned, the company notes.

Social media influencer and content creator Krista Horton and husband, Bryce Horton, unveiled Horton Ready-to-Drink (RTD) Cocktails, a line of coconut rum-based canned cocktails hitting shelves across the country. Made with real distilled rum from Florida Caribbean Distillers (FCD), the cocktail line includes Diet Kola, Pineapple Soda and Lime Soda to amp up any party, the company says. “As a longtime-lover of the coconut rum and diet cola pairing, it was a dream to create a ready-to-drink cocktail for people to enjoy without the hassle of mixing a drink,” said Krista Horton, founder of Horton Ready-to-Drink Cocktails, in a statement. “When anyone sips on a Horton Ready-to-Drink Cocktails canned cocktail, they are choosing to have more fun and create flavor-filled memories with their favorite people ― cheers.” Exclusively available in a 12-can Party Pack, featuring four 12-ounce cans of each expression, Horton Ready-to-Drink Cocktails can be purchased online by visiting the company’s website and at select retailers for a suggested price of $43.99.

Amandla, a wine brand created by Adama Wines, a majority owned and 100% black female-run business, made its U.S. debut with the launch of two varietals: POWER Shiraz Zinfandel and FUTURE White Sauvignon Blanc. Amandla wines are sourced from the vineyards of the Western Cape, South Africa, where the grapes are hand-picked and blended by Winemaker Praisy Dlamini, the company says. Dlamini began her studies in agriculture, followed by three years in the Cape Winemakers Guild Protégé program, it notes. The POWER Shiraz Zinfandel is a blend of rich and juicy flavors with the prominent notes of ripe plums and blackberries; POWER brings the subtle hints of spice, providing a contrast to the fruit-forward flavors, creating a well-balanced taste, the company says. Meanwhile, the FUTURE White Sauvignon Blanc offers an experience of crispness and zest, while delivering fruit flavors of passion fruit, pineapple and tangy lemons, it adds. Amandla now is available through WSJ Wine by the Wall Street Journal at WSJwine.com/Amandla. It retails for $19.99 a bottle. All orders will be accepted and fulfilled by a licensed retailer in each delivery state.