Packaging
A shifting market
Changing consumer preferences call for updates in packaging equipment
By Chloe Alverson
(Image courtesy of Krones Inc.)
American TV personality Tim Gunn is known for being a mentor on the reality series “Project Runway,” and for his catchphrase, “Make it work,” which he repeated to designers countless times on “Project Runway.”
Gunn’s catchphrase rings true even in the beverage industry, where packaging companies must adjust to SKU proliferation, which has impacted can filling and seaming equipment.
Barry Fenske, product manager of filling technology at Krones Inc., Franklin, Wis., explains that designing flexibility into fillers is crucial for today’s equipment.
“This allows for running several product types on the same filler,” Fenske explains. “There are machines that can run carbonated or non-carbonated beverages, hot or cold fill, all on one machine. With a filler/seamer bloc needing to be flexible, changeovers can be impacted, especially at the seamer when there is a lid diameter change.”
This is especially applicable to co-packers, he notes.
Jordan Crawford, product manager of filling and process technology at Waukesha, Wis.-based KHS Inc., says that SKU proliferation has significantly reshaped the landscape for can filling and seaming equipment.
“With the rise of health-conscious and sober-curious consumers, beverage producers are diversifying their product portfolios to include functional drinks and non-alcoholic adult beverage alternatives,” Crawford explains. “Each of these products often comes with unique formulation requirements and stricter hygiene standards. This shift necessitates adaptable equipment capable of rapid changeovers between different SKUs while maintaining the highest hygiene standards.”
Package size variances also influence can filling and seaming equipment.
Krones’ Fenkse notes that the company’s can fillers are capable of handling a variety of cans on the market with some additional change parts. This makes the company’s canners attractive to co-packers as well, he says.
“Again, changeovers will take longer and if the end user wants to run a slim, standard and King can,” Fenkse shares. “The filler/seamer height adjust range needs to be reviewed, as well as lid feeders, as some cannot run all the sizes on one unit. This makes faster changeover times a key part of the requirements for the equipment.
“Further tool-less changeover development and lightweighting of parts that must now be handled by operators at handles by operators at higher frequency,” he continues.
KHS’ Crawford notes that the growing variety of package sizes and formats creates scheduling and operational challenges for beverage-makers.
“Frequent changeovers between different can sizes and product types can lead to significant downtime, impacting overall equipment effectiveness (OEE),” he says. “Our filling and process solutions are designed to facilitate quick and seamless transitions between different formats and flavors, allowing beverage producers to achieve higher throughput while maintaining flexibility.”
Other beverage market trends are affecting filling and seaming equipment. Krones’ Fenkse says that more sensitive beverage are moving into cans, which has impacted the equipment.
“Beverages that normally are packaged by aseptic PET lines might move their way to cans,” he shares. “Thus, an aseptic can filler/seamer will need to be explored. The issue is making the seamer aseptic, which is a tall challenge.”
Another trend Fenkse notes is decorative shapes and PET containers with can lids.
Meanwhile, KHS’ Crawford highlights the need for differentiation in the increasingly competitive market.
“Beverage producers are exploring unique formulations and packaging designs to stand out on shelves,” he says. “This trend has led to a demand for versatile canning lines that can handle multiple product types — from carbonated soft drinks to craft beers and functional beverages — on a single line. As a result, canning equipment must be highly adaptable, allowing for quick reconfiguration and minimal downtime.”

KHS, along with Ferrum, recently acquired HF Meyer, highlighting the company’s commitment to ensuring product safety in all aspects of beverage production.
(Image courtesy of Reinhold Images via KHS Inc.)
Considering can filling and seaming equipment
Before selecting can filling and seaming equipment, there are certain factors to acknowledge, especially in terms of flexibility.
Krones’ Fenske says that, for can filling, it is becoming popular to discuss having two seamers bloc’d to one can filler to help in changeover times for lid diameter changes.
“Also, handling parts on the fillers need to be a quick change, and separate recipes in the PLC for each SKU brought up at the touch of a button with very little fine tuning required after changing to another SKU,” he suggests. “The machines should be flexible in running various package sizes, as well as various products and filling temperature considerations.”
Fenske also says to consider electrical flexibility for customers that might have multiple locations with varying power and utility demands and supplies.
Similarly, KHS’ Crawford states that flexibility is a “critical factor” when selecting can filling and seaming equipment, especially in a market that is characterized by rapid SKU proliferation and changing consumer preferences.
“One of the most important considerations is the integration of all system components — from filling and seaming to inspection and packaging,” he shares. “Each system must work together flawlessly to ensure efficient and consistent production. This level of integration not only reduces the risk of bottlenecks, but also enhances overall system performance.”
In terms of product safety being addressed in such equipment, Krones’ Fenske believes more checks and balances are necessary.
“You need a good can (check before rinsing, auto reject if out of spec), correct rinsing media for the application, low oxygen pick-up methods filler/seamer (flush the can at the filling valve with CO2/N2 prior to filling [and] blanket the can headspace with CO2/N2 prior to lid positioning), check for product fill height post seamer, [and] check the can downstream with an inspection device looking for slow leakers,” Fenske explains.
He lists lightweighting change of parts that are handled by operators, guarding evaluation and adherence to any unique customer safety specifications to the facility as other safety considerations.
“Consumers tend to fall back on bottled waters for their perceived safety and better taste compared to tap water. Safety, health and convenience perks will drive continued growth of bottled waters.”
– Julia Mills, food and drink analyst at Mintel
“Beverage producers are exploring unique formulations and packaging designs to stand out on shelves. This trend has led to demand for versatile canning lines that can handle multiple product types … on a single line."
– Jordan Crawford, product manager of filling and process technology at KHS Inc.
KHS’ Crawford considers product safety to be paramount, especially as the industry continues to innovate with new formulations and packaging formats.
“Ensuring product safety requires a holistic approach that considers all aspects of the production process, from raw materials to the final product,” he says. “The recent acquisition of HF Meyer by KHS and Ferrum underscores our commitment to enhancing our capabilities in this area. This acquisition strengthens our expertise in handling sensitive products, which require stringent hygiene controls.”
Crawford adds that, by addressing product safety at every stage of the production process, KHS helps beverage-makers maintain the highest quality standards.
As for what’s on the horizon for can filling and seaming equipment, Krones’ Fenske anticipates further development in hygienic filling and aspect filling products.
“Krones has come up with our most hygienic can filler yet — the Modufill Can Filler, which is available with Compact Clean Room design with a hygienically designed filler carousel and infeed module construction,” he says.
KHS’ Crawford feels that the future of this equipment is being shaped by multiple key technological advancements.
“One of the most significant trends is the increasing packaging of sensitive products in cans,” he says. “This trend requires advanced solutions that can maintain product integrity and prevent contamination. We are focusing on developing integrated systems that address all factors affecting beverage quality, including hygiene, oxygen management and filling precision.”
Further, Crawford says automation and digitalization are playing an increasingly important role in the filling and seaming sector.
“For example, smart sensors and real-time data analytics enable manufacturers to monitor and control every aspect of the production process, ensuring consistent quality and reducing waste,” he notes.
Regardless of what exactly is next for can filling and seaming equipment, beverage-makers must “make it work” in terms of shifting to meet consumer expectations while still providing quality products.



Mozart Chocolate Liqueur adds 375-ml bottle
The Mozart Distillerie announced the introduction of Mozart Chocolate Cream Liqueur, Mozart Dark Chocolate Liqueur and Mozart White Chocolate Liqueur for the first time in a 375-ml format. All three expressions also are available in 750-ml, but this new smaller size has launched as an opportunity for consumers to explore the brand offerings before moving to a larger size bottle, it says. The 375-ml brand extension bottles are permanent additions to the Mozart Chocolate Liqueur portfolio and available for purchase online through ReserveBar and in retail stores nationwide for a suggested retail price of $15.99. Jenny Manger, portfolio director for Marussia Beverages USA, stated: “We are very excited to launch the 375-ml size of our Mozart Chocolate Liqueur core range: Chocolate Cream, White Chocolate and Dark Chocolate. This approachable size and price point makes it possible for our consumer to purchase all three expressions to explore the assortment of flavors. They’re also the perfect size for consumers looking to indulge in cocktails-for-two or to add a spirited chocolate kick to their coffee.”
Cambio Roasters unveils aluminum coffee pods
Cambio Roasters, led by former Keurig Chief Innovation Officer Kevin Hartley, launched its groundbreaking aluminum coffee pods. This innovative shift from plastic to aluminum represents a significant advancement in sustainability and coffee quality, the company says. The aluminum coffee pod addresses the environmental crisis caused by the 40 million plastic coffee pods that end up in landfills and oceans every day, offering a more eco-friendly and high-quality alternative, it adds. When commenting on the urgency of such a huge transition, Hartley stated: “There’s no sense in compromising the quality of the world’s best organic coffees, expertly roasted and curated, by placing them in a plastic vessel that’s porous. Our landfills are growing at an alarming rate, and the timing is perfect to introduce recyclable aluminum pods. That’s why Cambio is committed to transitioning away from single-use plastics and toward sustainable alternatives.” Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide, including Harris Teeter, Giant Martin, Hannaford and Walmart, as well as through their official website and Amazon.
Remedy Drinks rebrands as Liquid Remedy
Liquid Remedy announced a brand enhancement in its United States market, which includes updating its name, logo and packaging from Remedy Drinks to Liquid Remedy. The company, which is globally recognized for its range of delicious, better-for-you beverages, debuted its new name online in May and is rolling out new packaging, it says. The beverage itself remains the same, the company notes. “As an innovative disruptor in the healthy soda alternative industry, people often ask us what kind of Remedy we are,” said Cory Comstock, CEO of Remedy Drinks International, in a statement. “We’re thrilled to launch a new name that clearly communicates that we’re the Liquid Remedy: light and refreshing, live-cultured organic drinks for gut health.” Liquid Remedy also will update its web and social handles www.liquidremedy.com, @liquid.remedy, respectively. The refreshed packaging is rolling out in retail stores and online.
Onyx Coffee Lab packaging highlights producers
Onyx Coffee Lab announced the launch of its newly redesigned retail packaging. This update marks a significant step in Onyx’s mission to bring coffee lovers closer to the origins of their coffee while also enhancing convenience, enhancing customer experience, and underscoring the brand’s commitment to sustainability, it says. A standout element of the new packaging is the introduction of interactive cards for single-origin offerings that celebrate the coffee producers. Each card includes detailed information about the farmer, the region, and the unique process behind each batch of coffee. Consumers can scan codes on the cards to access videos, interviews, and additional content, creating an immersive experience that connects them directly with the people and places behind their coffee. The updated packaging includes a transparent, resealable bag inside a sturdy box, ensuring that the coffee remains fresh from the first cup to the last. The new design features a sleek, minimalist aesthetic that reflects Onyx’s artisanal approach to coffee, according to the company. The clean lines, monochromatic palette, and refined typography create a modern yet timeless look, mirroring the brand’s dedication to quality and craftsmanship, it adds.