the Last Drop
19 Crimes debuts red wine made with Liquid Death
Wine brand 19 Crimes is featuring Liquid Death Mountain Water in its latest release. The limited-edition red wine, Severed Red, is set to disrupt the wine world through bold flavor and immersive storytelling, the brands say. 19 Crimes is named for the crimes that turned convicts into colonists exiled to Australia. The wine brand is introducing an honorary member to its lineup with Liquid Death’s mascot, Murder Man. The mascot is charged with the fictional 20th crime: murdering thirsts. Severed Red includes a QR code that unlocks a unique augmented reality (AR) experience featuring the stories of Murder Man’s crimes, like all bottles of 19 Crimes wine. The brand’s original convicts share how their thirsts were brutally dismembered by Murder Man years ago. “19 Crimes breaks stuffy wine conventions, and Severed Red continues that traditions,” said Jon Solimando, global director of 19 Crimes, in a statement. “This release adds to our lineup of rebellious limited editions that make 19 Crimes stand out. Severed Red is here to challenge the wine aisle and remind us that wine can be bold and fun.” The new wine is a California red blend that is ominously dark, featuring notes of toasted hazelnut, coconut and violet, the company notes. Severed Red includes a single drop of real Liquid Death Mountain Water in every bottle, commemorating the colony’s most notorious criminal, Murder Man, it says. National retail begins this month.
Coffee mate brews up magic with Harry Potter Butterbeer flavored creamer, cold foam
Coffee mate is bringing the magic with the launch of its new Harry Potter x Coffee mate Butterbeer Flavored Creamers and Cold Foam. Three new flavors from the wizarding world come to life, featuring notes of sweet butterscotch and cream, as well as notes of caramel, in the form of Butterbeer Flavored Creamer, Butterbeer Zero Sugar Flavored Creamer and Butterbeer Flavored Cold Foam. The partnership was made possible through Warner Bros. Discovery Global Consumer Products. “With the launch of our Harry Potter Butterbeer Flavored Creamers and Cold Foam, we’re inviting fans to transform their daily brew into something truly enchanting,” said Amanda Zaydman, Nestlé director of brand marketing for the coffee and beverage division, in a statement. “Our ongoing partnership with Warner Bros. Discovery Global Consumer Products continues to inspire us to bring the flavors of the wizarding world to life in new ways, blending beloved storytelling with the Coffee mate passion for flavor innovation. Sure, that first sip of coffee in the morning can certainly feel magical, but enchanting coffee with the flavors of Butterbeer? Now that’s something truly special.”
Truly Hard Seltzer, Jeff Hamilton partner for limited-edition U.S. Soccer jackets
Truly Hard Seltzer, the Official Hard Seltzer partner of U.S. Soccer, recently unveiled an exclusive, limited-edition jacket created in collaboration with iconic sports collaborator and apparel designer Jeff Hamilton. The collectible release celebrates American soccer fans and emphasizes Truly’s continued commitment to delivering premium experiences for the passionate U.S. Soccer community, it says. Truly is U.S. Soccer’s first-ever Official Hard Seltzer partner, serving in the role since 2022. The hard seltzer brand is helping fans bring the team spirit ahead of the biggest year in soccer, it says. The collaboration combines Hamilton’s legendary craftsmanship in sports apparel with Truly’s position as the beverage of choice for soccer fans aged 21 and older nationwide. “Working with Truly and U.S. Soccer to create this soccer collection has been an incredible opportunity,” Hamilton said in a statement. “Throughout my career, I’ve celebrated iconic moments in basketball, football and racing, so bringing that same craftsmanship to the soccer world has been the natural next step. I’m excited to have created something special for soccer fans in a way that really captures the spirit of U.S. Soccer.” The details in the jacket pay tribute to the fans who provide the energy, creativity and passion that fuels the game in the U.S., the brand adds. “Soccer fans are some of the most passionate supporters in sports, so we wanted to give them a chance to own a piece of that fiery U.S. Soccer Spirit,” Matt Withington, Truly’s senior director of marketing, said in a statement. “This collaboration with Jeff Hamilton allows us to connect with fans in a meaningful way beyond the beverage aisle. As we look ahead to an incredible year for soccer, these limited-edition jackets are our way of honoring some of the best fans in the world and creating a collectible piece that they will treasure for years to come.”
S.Pelligrino, Ferrari announce long-term partnership to inspire consumers to ‘bring their best’
Sparkling mineral water brand S.Pellegrino shared that it entered a long-term global partnership with Ferrari. The partnership underscores the two Italian brands’ joint interest in promoting their common values: Italian heritage and culture, craft and the drive to excellence, they say. Under the agreement, the mineral water brand will collaborate with Scuderia Ferrari HP, the Formula 1 racing team, and Ferrari Challenge Trofeo Pirelli, the single-makes motorsport championship born in 1993. The partnership brings together two iconic Italian brands, uniting their rich heritage, craftsmanship and commitment to performance, and is rooted in S.Pellegrino’s purpose to nurture the art of tasteful living. The collaboration aims to inspire consumers to “bring their best,” delivering unique, co-branded consumer facing activations that celebrate and blend Italian heritage with modern, premium lifestyle experiences. “S.Pellegrino and Ferrari are deeply rooted in a rich Italian tradition,” said Muriel Lienau, Nestlé waters and premium beverages CEO, in a statement. “This alliance leverages their iconic status and cultural relevant to drive global growth, strengthen S.Pellegrino’s position as a premium lifestyle brand and increase engagement with younger audiences through authentic and innovative brand experiences.” S.Pellegrino is set to host a series of global events over the next few years, bringing together culinary pioneers, visionary designers, cultural tastemakers and Formula 1 personalities, it says. “This partnership is a natural evolution of our ongoing ambition to elevate the consumer experience, rooted in our common belief that life is richer when lived with depth and meaning,” said Elisa Gregori, global chief marketing officer for Nestlé waters and premium beverages, in a statement. “Both brands share a passion for creating moments that matter — moments defined by quality, beauty and connection — and this partnership invites consumers to embrace the best of what life has to offer. We have united the best of Italy so that you can bring yours.”
Patrick Schwarzenegger returns as Ketel One Vodka’s ‘Spirits Advisor’
Ketel One Family Made Vodka is raising the bar on bold celebrations, bridging iconic cocktails to cultural moments that are “Made to Cocktail,” from iconic films that spark conversation to gatherings that bring people together. Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, continuing his partnership with Ketel One. Schwarzenegger blends the brand’s storied heritage with the world of entertainment, guiding audiences through the season’s signature moments that connect us, Ketel One says. The vodka brand is celebrating the connection between film and cocktail culture through a partnership with AMC Networks and creating custom social and digital content, returning as the Official Vodka of the 2026 Sundance Film Festival. The program also introduces a collection of three signature cocktails that go beyond expectations, reflecting Ketel One’s position as the authority in cocktail culture, it adds. At the center of it all is the Espresso Martini, Schwarzenegger’s cocktail of choice. “Patrick’s return as The Spirit Advisor celebrates our shared belief that genuine hospitality transforms the everyday into exceptional — through dedication, expertise and a true sense of occasion,” said Jessica Rawlins, brand director at Ketel One Vodka, in a statement. “Grounded in our Family Made heritage, we are always striving to go beyond expectations, inspiring consumers to elevate their own signature moments this season — celebrating the shared artistry between film and mixology, and the way both bring people together through creativity and conversation.” Ketel One has curated a cocktail kit, The Spirit Advisor’s Cocktail Kit, which includes all that is needed to create the Après Noir at home: Ketel One Oranje, Mr Black Coffee Liqueur, cinnamon syrup and espresso, with an orange-twisted cinnamon stick for a warm, seasonal garnish. The cocktail kit is available nationwide at CocktailCourier.com. Ketel One’s celebration of craftsmanship and culture culminates at the 2026 Sundance Film Festival. In partnership with AMC, Ketel One will raise a glass to the future of cinema while honoring its rich legacy, it says. The vodka brand also is giving one lucky film and cocktail enthusiast the ultimate star treatment with a trip to 2026 Sundance Film Festival in Park City, Utah.
