Source: Circana, Chicago. Total U.S. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 21.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e_-y9yxqslO","type":"rectangle","cl":"rectangle"},{"key":"ebOgoCUOM6o","type":"rectangle","cl":"rectangle"},{"key":"ebb5_KJXPEq","content":{"text":"\u003ch1 >Top non-aseptic energy drinks (Individual brands)\u003c/h1>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eAOjmL64TFL","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1655236491702,"LoadAnimation":{"duration":3,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1655236491702,"LoadAnimation":{"duration":3,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1655236491702,"LoadAnimation":{"duration":3,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e9KmO_6crBs","type":"section","actions":["eAOjmL64TFL"],"children":["esigjeCDElZ","e6urbhQ2CZz","eSXO6FD08mw","e_-y9yxqslO","ebOgoCUOM6o","ebb5_KJXPEq"],"cl":"section"},{"key":"ePqc3E--pSd","content":{"text":"\u003cp >As the growing interest in BFY beverages has touched many beverage categories, energy drinks are no different, experts note.\u003c/p>\u003cp >In its 2021 report titled “Energy Drinks in the US Through 2025,” New York-based Beverage Marketing Corporation (BMC) highlights the proliferation of the low-calorie energy drink market.\u003c/p>\u003cp >“Low-calorie energy drinks have risen from 17.3% of energy drink volume in 2006 to 41.7% in 2020,” the report states. “Low-calorie energy drinks had only come into existence in January 2003 with the launch of Red Bull Sugarfree.”\u003c/p>\u003cp >The report details that diet energy drinks have outperformed full-calorie energy drinks (in terms of volume) for a number of years, and predicts this trend will continue.\u003c/p>\u003cp >“As noted, low-calorie energy drinks outperformed their higher-calorie counterparts in 2020, a trend which should continue in the next five years,” the report states. “Diet energy drinks should increase their share of volume from 41.7% in 2020 to 42.1% in 2025. Their share of wholesale dollars is expected to grow from 39.2% to 40.0% in the identical five-year period.”\u003c/p>\u003cp >With a full launch in the first quarter of 2023, Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With the taste of the flagship original Monster Energy Green — but without sugar — the drink is primed with 160 mg of caffeine, and like its predecessor, Monster Energy Zero Sugar helps fight fatigue, and improve mental performance and focus, the company says.\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eVagJT2cgmU","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1618495019926,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"desktop":{"params":{"trigger":"Load","updated":1618495019926,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}},"mobile":{"params":{"trigger":"Load","updated":1618495019926,"LoadAnimation":{"duration":2,"delay":0,"preset":"fadeIn","opacity":[0,1],"easing":"easeOutQuad"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eJyjBH-JSt-","content":{"src":{"key":"QvrTPHYkvj","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,h=1920/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/QvrTPHYkvj.jpg","ratio":0.6666666666666666}},"type":"image","actions":["eVagJT2cgmU"],"cl":"image"},{"key":"eYDmfDIVv0y","content":{"text":"\u003cp >(Image courtesy of Monster Energy Corp.)\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e4uMdcIiR_i","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1612459600062,"LoadAnimation":{"duration":1,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1612459600062,"LoadAnimation":{"duration":1,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1612459600062,"LoadAnimation":{"duration":1,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e66eYpZkhXq","type":"frame","actions":["e4uMdcIiR_i"],"children":["eYDmfDIVv0y"],"cl":"frame"},{"key":"euS_0mu15UW","type":"section","children":["ePqc3E--pSd","eJyjBH-JSt-","e66eYpZkhXq"],"cl":"section"},{"key":"eXQ0YVE3E3D","content":{"text":"\u003cp >“Consumers have been asking for years when we would release a sugar-free version of the OG Monster. But we didn’t want to do it until we had the formula just right — and we believe we have nailed it,” said Dan McHugh, chief marketing officer at Monster Energy, in a statement, at the time of release. “We are very proud of our existing sugar-free Monster Energy Ultra line, and all of its incredible innovative flavors. But we were long-overdue on a zero-sugar version of our flagship flavor. The time of Monster Energy Zero Sugar is now.”\u003c/p>\u003cp >As reduced calories and zero sugar is not the only BFY trend impacting the energy drink market, in November 2021, Glanbia Nutritionals released its insights titled “Energy Drink Trends: What to Expect in 2022.” In that, it identifies the inclusion of sports nutrition ingredients as a growing trend.\u003c/p>\u003cp >“Sports nutrition is another area of expansion for energy drink brands, as more brands are adding performance and recovery ingredients like protein and amino acids,” it states. \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eNhKKCTHdBf","type":"section","children":["eXQ0YVE3E3D"],"cl":"section"},{"key":"e-1Ebmd7MZB","type":"section","cl":"section"},{"key":"e566WE8DyuM","content":{"src":{"url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","key":"zLITtUJks","ratio":2.86404833836858}},"type":"image","cl":"image"},{"key":"eowu7hnIUYS","content":{"text":"\u003cp >July 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"ewGgCsHRQwt","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1670250957544,"LoadAnimation":{"duration":2,"delay":0,"translateY":["100px","0px"],"translateX":["0px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"exja8a9ZqKQ","type":"section","actions":["ewGgCsHRQwt"],"children":["e566WE8DyuM","eowu7hnIUYS"],"cl":"section"},{"key":"p1xR4xwSEtr","children":["e5DIa0HeIAk","eIgnGAUefPe","eXTIU2b1AIK","etOVHKzcd2N","e9KmO_6crBs","euS_0mu15UW","eNhKKCTHdBf","e-1Ebmd7MZB","exja8a9ZqKQ"]},{"key":"eb8CGurZifP","type":"rectangle","cl":"rectangle"},{"key":"edh9MGIeZES","type":"rectangle","cl":"rectangle"},{"key":"euUOrMAqfUx","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1618943188022,"LoadAnimation":{"duration":2,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1618943188022,"LoadAnimation":{"duration":2,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1618943188022,"LoadAnimation":{"duration":2,"delay":0,"translateX":["-600px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"e7qx1VS5yde","content":{"linkUrl":"https://delfino.formstack.com/forms/allen_flavors_energy_and_hydration_q_and_a_bevind","ioDetailID":"540875","adCreative":{"url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/image/YNL9bbI9Hq.gif","key":"YNL9bbI9Hq"},"adSize":"1/4 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