New Products

JaM Cellars announced the expansion of its Butter line with two new wines: 2023 Butter Sauv Blanc and 2022 Butter Pinot Noir. Butter Sauv Blanc and Butter Pinot Noir are the brand’s third extension of the Butter brand, following the release of Butter Cab and Butter Bubbles in early 2022 and the introduction of Butter Cans Chardonnay in 2018 in a can. Made in the tradition of quality Californian winemaking, the Butter Sauv Blanc brings zesty key lime, pineapple and papaya flavors that pop with a lovely clean finish, the company says. Meanwhile, the Butter Pinot Noir is juicy and lush with red-fruit aromas of ripe strawberry and Bing cherry, it notes. The new Butter Sauv Blanc and Butter Pinot Noir now can be purchased in local grocery, convenience and liquor stores, as well as online by visiting the company’s website.

NESCAFÉ introduced NESCAFÉ Gold Espresso and NESCAFÉ Ice Roast to its U.S. portfolio. NESCAFÉ's Gold Espresso — available in Blonde and Intense Roasts — is made from high-quality, responsibly sourced golden roasted Arabica Beans, the company notes. Meanwhile, the NESCAFÉ Ice Roast — NESCAFÉ's first-ever cold-liquid-dissolvable coffee — is made from 100% pure and responsibly sourced coffee, featuring rich cocoa notes, it says. NESCAFÉ Gold Espresso (packaged in a 3.5-ounce bottle, equivalent to 50 cups) and Ice Roast (a 6-ounce bottle, equivalent to 85 cups) now are available at retailers nationwide for a suggested retail price of $7.39 each.

Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green Tea. “With a little over a year under our belts, Lipton Hard Iced Tea sales numbers continue to exceed projections,” said Lisa Texido, brand director at Lipton Hard Iced Tea, in a statement. “With that, we wanted to deliver even more variety to consumers and knew that a Citrus Green Tea flavor made sense since it’s already Lipton’s top-selling flavor. The refreshing new flavor is made with real-brewed Lipton green tea as the base and amped up with 5% alcohol.” Lipton Hard Iced Tea Citrus Green Tea joins the lineup of flavors inspired by Lipton tea — Lemon, Peach, Half & Half and Strawberry. All five flavors can be purchased in a 12-can variety pack. Citrus Green Tea, Lemon and Peach also are available in single-serve 24-ounce cans.

Inspired by traditional aguas frescas, Frutitas Agua Fresca, a brand of BlueTriton, introduced Frutitas, available in Mango Pineapple, Strawberry Citrus, and Coconut Lime flavors. Frutitas infuses crisp water with real fruit and agave nectar to deliver a light, naturally sweet taste without artificial flavors or sweeteners — containing 60-70 calories in each serving, the company says. “This brand is about being refreshingly real, from the flavor and taste of the product to the way we communicate with our consumers,” said Ravyn Garcia, associate brand manager at Frutitas Agua Fresca, in a statement. “There’s nothing wrong with being your authentic self, and we want people to know that.” Packaged in 16-ounce bottles, Frutitas Agua Fresca now can be purchased at Albertsons throughout Texas.

Seagram’s Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. Available in four tropical flavors — Strawberry Acai, Pineapple Cherry, Mango Orange and Kiwi Lime — the 5% ABV Refreshers offer a balance of refreshment and flavor, the company says. The Refreshers lineup comes in a variety 12-pack of slim 12-ounce cans, as well as a 24-pack club variety. Strawberry Acai also will be offered in 7.5-ounce cans, while a larger 23.5-ounce option will be available year-round at convenience stores, it notes. Additionally, select varieties are available in a six-pack of 11.2-ounce bottles, it says. Seagram’s Refreshers now can be purchased in select markets across the United States.

Empress 1908 Gin, a brand of Milestone Brands, announced the U.S. launch of Empress 1908 Cucumber Lemon Gin. This premium, handcrafted gin is produced in small batches and distilled in copper-pot stills by Victoria Distillers — one of Canada’s oldest artisan distilleries, the company notes. The refreshing new expression is crafted with eight unique botanicals including juniper berries, lemon, jasmine, star anise, cucumber and fresh lemon zest. Inspired by traditional afternoon tea, Empress 1908 Cucumber Lemon gin boasts lively citrus notes and bursts with extraordinary flavor, it says. Packaged in a 750-ml bottle, the 42.5% ABV Empress 1908 Cucumber Lemon Gin now is available to purchase nationwide at select retailers for a suggested retail price of $39.99.

Under the leadership of entrepreneur Mahisha Dellinger, Huzzy Smart Sips unveiled its innovative line of non-alcohol beverages. The line features unique flavors designed to cater to diverse palates, including Berry Banger Margarita, Spill The Tea-Long Island, Pow Wow Moscow, Golden Elixir Whiskey Fixer, Honey Pop Lemon Drop, and Siesta Sipper Sangria, the company notes. The new beverages are crafted from natural ingredients, blending organic teas, fruit extracts, antioxidants, adaptogens and nootropics like passion flower and lion’s mane extract, it says. Huzzy Smart Sips now are available for purchase exclusively online at a price point of $5.99 for singles, with case packs of four priced at $19.99.

Local Weather announced the launch of its newest flavor: Wildberry. Packed with vitamins, minerals and mind-supporting ingredients, the drink is ideal for any daily routine to stay hydrated and focused — no matter what type of movement, the company says. Infused with natural electrolytes from coconut water and pink Himalayan salt for muscle and nerve function, Wildberry includes nootropics, and adaptogens like ashwagandha, l-theanine and l-tyrosine, it notes. With only 6 grams of natural sugar, Local Weather Wildberry is packaged in a 16-ounce, 100% recyclable bottle, now available to purchase at Whole Foods, as well as online direct to consumer.