New Products

Culture Pop Soda, a better-for-you soda brand made with real, simple ingredients, introduced its ninth flavor: Grape. Made with real fruit juice and live probiotics, Grape is packed with bold, vibrant flavor and free from refined sugar, stevia and artificial ingredients, the company says. The grape variety is balanced with the slightest hint of elderflower crispness, it adds. Culture Pop recently launched across the country in Target and on Target.com, where the new Grape flavor will be available alongside seven other flavors. Grape also can be purchased at Whole Foods, as well as online at Amazon, and is coming soon to Albertson’s and Safeway stores, the company notes.

White Claw introduced ClawTails, a premium malt beverage inspired by the cocktail hour. Made using the White Claw Cold Wave Filtered process, ClawTails deliver what consumers love about classic cocktail flavors with the simplicity of a ready-to-enjoy can, the company says. With no artificial sweeteners and real juice, the 7% ABV ClawTails come in four flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito and Tropical Mai Tai. ClawTails are available to purchase nationwide in 12-ounce cans in a variety 12-pack, and 19.2-ounce single cans of Strawberry Cosmo and Mango Margarita flavors.

Nourishing Nutrients announced the launch of its Organic Mushroom Extract Powder Superfood 10. Formulated with pure fruiting body extracts and no grain or mycelium fillers, this blend features 10 functional mushrooms, including lion’s mane, reishi, and chaga, and is designed for those seeking a high-quality mushroom supplement, the company says. This USDA Organic-certified powder is manufactured in a GMP-certified facility and third-party tested for quality and purity, it notes. Packaged in a 2.12-ounce bag (60 servings in each bag), Organic Mushroom Extract Powder Superfood 10 is available to purchase online for $25.90 at the company’s website.

LIGHTSTRIKE unveiled its new signature hard refresher, combining coconut water, sea salt, and a 5% ABV for a fizz-free experience. Launching with Lemon Lime and Orange Mango flavors — at 120 calories in each 12-ounce serving — LIGHTSTRIKE is packaged in a resealable 16.9-ounce sports drink bottle. The sports-bottle design lets consumers “call the shots” with a resealable top — so you’re always in control of your drinking experience, the company says. LIGHTSTRIKE currently is available in grocery stores nationwide and independent outlets in four packs ($9.99-$10.99 MSRP).

Benexia announced the launch of Seeds of Wellness Chia Milk, a plant-based milk made from whole chia seeds. Harnessing the power of chia seeds, this creamy, nutrient-rich milk alternative combines sustainability, nutrition and versatility, the company says. Each 8-ounce serving delivers 740 mg of plant-based omega-3 fats, fiber and protein with no added sugar and is fortified with a good source of calcium and vitamin D, it notes. Seeds of Wellness Chia Milk is available in select Costco locations across California (LA region), Washington, Oregon, Montana, Idaho, Utah, Alaska and Hawaii, as well as nationwide on Amazon.

Penelope Bourbon unveiled its first-ever bottled cocktail: Penelope Peach Old Fashioned. The Peach Old Fashioned blends Penelope’s award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned, the company says. This premium, handcrafted cocktail offers the ideal balance of convenience and quality, delivering a fresh take on a timeless classic, it adds. Packaged in a 750-ml bottle, the 80 proof Peach Old Fashioned is available to purchase for a suggested retail price of $29.99.

Critter announced the launch of Critter Vitamin H2O, a powdered multivitamin drink mix designed to make hydration healthy, easy, and fun for kids. Critter Vitamin H2O is a brand that offers kid-focused multivitamins in portable, powered stick packs, making it the ideal solution for school lunches, sports, and on-the-go fun, the company says. Inspired by the founder’s love of the ’90s, the vibrant packaging aims to appeal to Generation Alpha while also tugging at millennial parents’ nostalgic heartstrings, it notes. Available online at the company’s website and through a growing network of small businesses across Florida’s Panhandle, Critter plans to expand its reach to grocery stores, convenience shops, and fitness centers nationwide by the end of 2025, it says.

Talkhouse Encore, a line of spirits-based seltzers inspired by the Hamptons-based venue The Stephen Talkhouse, announced the debut of its new flavor: Pineapple Tequila Soda. Crafted without artificial flavors or added sweeteners, this seltzer is a blend of premium tequila, sun-ripened pineapple juice and a splash of sparkling soda. Pineapple Tequila Soda (5% ABV) is available on shelves now in New York, New Jersey, Massachusetts and Connecticut for a suggested retail price of $12.50 for a four-pack of cans.