the Last Drop
good2grow, Pack Up + Go hit the road with summer partnership
Kids beverage and snack brand good2grow launched its fourth annual “On the Road” campaign, which highlights opportunities for families to enjoy the summer road trip season. This year’s campaign includes a national sweepstakes and partnership with Pack Up + Go, a travel agency that plans curated vacations around the United States. What makes Pack Up + Go unique is that travelers won’t discover their destination until the day they depart. Through July 25, the two brands are giving families the opportunity to enter for a chance to win a free road trip, as well as weekly first-prize giveaways. “We strive to bring new, fresh elements to our On the Road campaign each year, and our partnership with Pack Up + Go this year adds a whole new level of excitement for our fans,” said Edzra Gibson, vice president of brand marketing at good2grow, in a statement. good2grow’s annual summer campaign “aims to help families enjoy mess- and meltdown-free travel through prizes, resources and like-minded partnerships,” it says. This year, two grand-prize winners will receive their own personalize family road trip planned and booked thanks to Pack Up + Go, a prize pack that includes family travel must-haves curated by good2grow and an assortment of the brand’s signature character-topped beverages and Snackers. One first-prize winner will be selected each week to receive the family travel must-haves prize pack and good2grow product assortment. “At Pack Up + Go, we believe travel is one of the best ways for families to take a break from daily life, connect with one another and enjoy new experiences together,” said Lillian Rafson, founder and CEO of Pack Up + Go, in a statement. “We’re thrilled to team up with good2grow to help more families create unforgettable memories on the road this summer.”
Electrolit skates into Tony Hawk’s Pro Skater 3 + 4
Premium hydration beverage and sports drink brand Electrolit has teamed up with Activision to sponsor the new Tony Hawk’s Pro Skater 3 + 4 game. The collaboration will bring exciting in-game integrations, including Electrolit-branded billboards and exclusive skater gear in Create-A-Skater mode, which allows players to outfit their custom skaters with Electrolit swag. To usher in the videogame’s launch, Electrolit rolled out a retail sweepstakes in the U.S., which runs through Aug. 31. Gamers who visit participating retailers will have the opportunity to unlock an exclusive Create-A-Skater item when the game officially launches July 11 and win real-life Electrolit swag inspired by the skater game. The sweepstakes features 50 grand-prize winners who will each receive an exclusive Electrolit skateboard and code for an X-box digital download of Tony Hawk’s Pro Skater 3 + 4. In addition to the grand-prize winners, five weekly secondary prize winners will score an Electrolit T-shirt, while 5,000 instant winners will receive a digital coupon for a free bottle of Electrolit at various retailers. The new videogame is “remade from the ground up and blends the classic content that fans loved back in the early 2000s with an incredible attention to detail,” the company says. The game will feature new skaters, gnarly tricks and an even sicker soundtrack and, for the first time in a decade, brand-new parks, it adds.
C4 teams up with Saquon Barkley
Performance brand C4, owned by Nutrabolt, announced a partnership with football superstar, Saquon Barkley. Together, they aim to drive awareness of C4 Sport, a pre-workout, and inspire athletes and fitness enthusiasts everywhere to push their boundaries. Barkley is “no longer chasing greatness, he’s defending it,” the brand says, which is why he has teamed up with C4, “the brand that helped him reach the top and fuels his fight to stay there.” Barkley is celebrated for his explosive athleticism, unwavering commitment to delivering his best and treating his body “like a temple,” it adds, so he is the perfect embodiment of the C4 Sport spirit. C4 Sport is designed to elevate energy, endurance and focus, while also upholding the highest standards of quality, safety and transparency. The brand proudly displays its NSF Certified for Sport recognition, which it says “gives athletes the confidence to train and compete without compromise.” C4 Sport is packed with clinically studied ingredients for explosive energy, muscular endurance and three critical electrolytes to replenish the body, it says, redefining training supplementation for athletes at every level. “All top athletes are always looking for ways to get better,” Barkley said in a statement. “As a fan of the brand, I use C4 Sport because it gives me the energy, focus and endurance I need to attack every workout and stay at the top of my game. Knowing it’s NSF Certified for Sport means I can trust it is safe, tested and approved for game day. I couldn’t be more excited to partner with C4, a brand that I’ve used for years and always keep with me for training.”
Captain Morgan unveils ‘M3GAN 2.0’-inspired bottle, cocktails
Captain Morgan joined forces with Universal Pictures ahead of “M3GAN 2.0” with Captain M3GAN. The bottle is a glow-in-the-dark, limited-edition spiced rum bottled inspired by “the ultimate queen of chaos.” The new film is a sequel to “M3GAN,” a movie about a murderous doll. Captain M3GAN features the same classic Original Spiced Rum consumers know and love, the brand says, but with a killer glow-in-the-dark upgrade. “The collaboration between Captain Morgan and M3GAN was a natural fit,” said Anne Nosko, vice president at Captain Morgan, in a statement. “Both are cultural icons with bold, unforgettable personalities, and together, they’re bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit.” Captain Morgan also launched an exclusive Cocktail Courier kit inspired by “M3GAN 2.0,” which is available through the end of the summer or while supplies last.
Blake’s Hard Cider, Carhartt address food insecurity
Earlier this year, Blake’s Hard Cider collaborated with fellow Michigan brand Carhartt. The pair teamed up to celebrate agriculture and reduce food waste in support of The Farmlink Project. The Farmlink Project is a nonprofit that connects farmers to communities and delivers millions of pounds of farm-fresh produce that would otherwise be wasted to families in need. To support the project, a new, limited edition six-pack and 19.2-ounce tall boy can of Blake’s American Apple x Carhartt, an 8% alcohol-by-volume (ABV) Imperial Hard Cider, is available throughout the summer and fall. The co-branded packaging can be found across 36 states or on tap at select bars and restaurants. “We are celebrating our farmers because they’re the backbone of America, and also because they are our friends, co-workers and family,” said Andrew Blake, Blake’s Beverage Co. founder and CEO, in a statement. “Carhartt and Blake’s both work every day to celebrate the hard-working people who provide for us, and this collaboration is one special way to share that pride with all the people we celebrate.” Each can of American Apple x Carhartt raises awareness for The Farmlink Project, the brands note. “We’re proud to once again partner with our friends at Blake’s to raise awareness for hardworking farmers and their communities,” said Todd Corley, chief people and impact officer at Carhartt, in a statement. “Through the American Apple collaboration, we will donate $200,000 to our partners at The Farmlink Project to support their important mission to fight food insecurity and reduce food waste.”
