New Products

PHX Hydration Energy Drink announced the launch of its new Pineapple flavor. With 700 mg of electrolytes and 200 mg of natural caffeine, PHX Pineapple is a functional, zero sugar drink from One 11 Brands that delivers both hydration and energy in one product, the company notes. In addition, Pineapple delivers 100% daily value of eight essential vitamins, featuring natural green tea that creates a longer-lasting energy boost without the jolts and jitters, it says. PHX Pineapple is available for purchase online at the company’s website, as well as on Amazon.

On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita. Crafted with Hornitos Tequila, the new Margaritas deliver a crafted cocktail experience expected from a world-class bar — no bartender required, the company notes. On The Rocks Passion Fruit Margarita and Sparkling Watermelon Margarita are available at retailers nationwide. On The Rocks Passion Fruit Margarita is available for a limited time in a 375-ml bottle for a suggested retail price (SRP) of $12.99 and On The Rocks Sparkling Watermelon Margarita is available in four-packs at an SRP of $12.99.

OLIPOP announced the launch of two new berry flavors: Blackberry Vanilla and Raspberry Sherbert.
Crafted with tangy raspberry juice swirled with creamy vanilla flavor, the limited-edition Raspberry Sherbert is an ice cream-inspired blast of summer fun, the company says. Meanwhile, Blackberry Vanilla makes its return after becoming one of OLIPOP’s most-requested limited-edition flavors back in 2020, it notes. OLIPOP’s Raspberry Sherbet and Blackberry Vanilla are available at retailers nationwide, including Target, Walmart and Whole Foods, as well as at the company’s website.

Banfi introduced the newest addition to its acclaimed La Pettegola portfolio: La Pettegola Rosé Toscana IGT. Crafted from a blend of Sangiovese and Merlot, La Pettegola Rosé Toscana IGT offers a crisp, aromatic profile that reflects Banfi’s commitment to quality and sustainability, it notes. The wine opens with delicate notes of fresh red berries and citrus, layered with subtle floral nuances. On the palate, it is bright and refreshing, with balanced acidity and a lingering, lightly saline finish, it says. La Pettegola Rosé Toscana IGT is available nationwide at a suggested retail price of $19.99 for a 750-ml bottle.

Liquid I.V. announced the launch of its newest flavor: Hydration Multiplier Sugar-Free Ring Pop Cherry. Liquid I.V. joined forces with Ring Pop to create its first co-branded flavor in its Sugar-Free lineup, putting a hydrating twist on the bold, nostalgic cherry flavored candy, it notes. Liquid I.V. Hydration Multiplier Sugar-Free Ring Pop Cherry is available to purchase at the company’s website, TikTok Shop, and at major retailers nationwide.

Urban Remedy announced the expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry. Since launching this product line in 2024, the Chocolate and Vanilla Protein Collagen Shakes have surpassed expectations, becoming the brand’s best-selling beverage, the company says. Now available in three flavors to meet consumer demand for clean protein and collagen, these functional meal replacements are designed to fuel the body and support recovery, without compromising on taste or ingredients, it adds. The Organic Protein Collagen Shakes are available nationwide in Urban Remedy’s grab & go kiosks in Whole Foods Market, online on Whole Foods Market on Amazon, and retail for $9.99 for a 16-ounce bottle.

Johnnie Walker unveiled Johnnie Walker Black Cask Blended Scotch Whisky, bringing together the character of American whiskey refined through the craftsmanship of Scotland, it says. Johnnie Walker Black Cask brings a new permanent flavor experience to the Johnnie Walker portfolio. It is crafted to be enjoyed neat or over ice, while also adding exceptional richness and balance to classic cocktails like the Old Fashioned or modern expressions like the Gold Rush, the company notes. The 43% Johnnie Walker Black Cask is available in the United States, wherever fine spirits are sold, for a suggested retail price of $34.99 for a 750-ml bottle.

Pure Leaf introduced Pure Leaf Mental Focus, the brand’s first line of sparkling, real brewed iced teas.
Made with naturally occurring caffeine from black tea and added l-theanine to help support attention and focus, Pure Leaf Mental Focus comes in two flavors — Peach and Raspberry — featuring zero grams of sugar and zero calories, the company notes. Packaged in 12-ounce cans, Pure Leaf Mental Focus is available nationwide including all major retailers, convenience stores, gas stations and online.