TOC

A close-up of a glass of iced coffee with ice cubes, featuring a frothy, milky brown beverage.

Vibrant pink drink with ice in a clear glass, partially visible against a green background with subtle shadows.

Iced matcha latte in a clear glass, with distinct green matcha and white milk layers.

A vibrant orange cocktail in a rocks glass, garnished with an orange peel and a dark cherry on a skewer.

A close-up of a vibrant purple iced drink in a glass against a green background.

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state of the industry

2026

All images via Getty images. Coffee: Olga Buntovskih/iStock / Getty Images Plus; Champagne: Svetlana Borisova/iStock / Getty Images Plus; Matcha: Jesse Thompson/iStock / Getty Images Plus; Manhattan: Charles Wollertz/iStock / Getty Images Plus; Purple tea: dontree_m/iStock / Getty Images Plus