the Last Drop
Tito’s, Wrangler bring Americana to the bar cart
Tito’s Handmade Vodka and Wrangler have teamed up for their first-ever capsule collection: a denim-wrapped collection of barware and accessories. The two brands note that Western style is having a moment, and this collaboration brings together two iconic American brands “woven into the fabric of this country,” they say. The collection features a shaker, a pocket flask, a set of rocks glasses, an apron, a set of four coasters and a bottle sweater — all with co-branded denim features. The two brands are bringing Americana style to the bar cart and elevating at-home entertaining with a distinctly Western twist, they add. Tito’s hosted a giveaway of the collection on the brand’s Instagram account.
Aperol, Hilary Duff celebrate shared summer moments
Aperol is inviting fans to Share the Moment in a new partnership with former Disney icon, Hilary Duff. The Share the Moment platform is built around the joy of connection and the moments that bring people together through music, friendship and shared experiences all summer long, the brand says. Aperol is an official sponsor of Duff’s lucky me tour, which allows the brand to extend its world of connection and celebration beyond the glass. Across select tour stops, Aperol serves as the catalyst for connection, transforming pre-show meetups into shared moments of collective joy. “The best moments with an Aperol Spritz are the ones shared,” said Allison Varone, head of marketing at Campari America, in a statement. “Hilary Duff is the perfect embodiment of that spirit — she’s a cultural icon whose return to music is all about connection and shared experiences. As she steps back onto the global stage, we’re proud to partner with her to bring Share the Moment to life throughout 2026 in a way that meets fans where they are and celebrates those experiences together.” Across select cities, Aperol will introduce curated Aperol Spritz Day Club pre-show experiences at some of the hottest bars, restaurants and tour venues in each market, with the goal of bringing fans together with the iconic cocktail ahead of each show.
Garage Beer announces arrival of ‘American Summer’
The Kelce brothers’ beer brand Garage Beer recently launched a season-long campaign titled American Summer. The campaign features music, giveaways, limited-edition packaging and a partnership with Utz Cheese Balls. Garage Beer also partnered with New Found Glory and Gennings Dunk and the Museum of American Speed. “For us, it’s all about having the best summer we’ve had so far and continuing to let light beer be what it’s always been, a reason to bring friends and neighbors together,” said Andy Sauer, CEO of Garage Beer, in a statement. “It’s about firing up the grill, watching some baseball, enjoying some cheese balls and having just one more cold one at the end of a great night. That’s summer to us, and that’s exactly what we’re bringing to life with New Found Glory, Utz, Gennings and all of our incredible partners this summer.” Garage Beer and New Found Glory released the “official beer drinking anthem of the summer,” titled “Good to Go” on June 1. The song is a homage to the easy, fun-loving days of summer’s past, it says. Garage Beer’s partnership with Dunker and the Museum of American Speed to give away an original ’96 Bronco. On June 24, Jason Kelce, Beau Allen and current and former Philadelphia Eagles players battled it out in a giant container filled with Utz Cheese Balls during the Beer Bowl to raise money for the Eagle Autism Foundation.
Liquid I.V. launches limited-edition flavors inspired by ‘Spider-Man: Brand New Day’
Liquid I.V. has teamed up with Sony Pictures’ “Spider-Man: Brand New Day” to serve as the exclusive functional hydration partner. The partnership includes co-branded products and an upcoming epic fan experience. The collaboration was built to show up wherever the action unfolds, the brand shares. The collaboration kicked off June 1 and features limited-edition Liquid I.V. x “Spider-Man: Brand New Day” products in two flavors: Hydration Multiplier Arctic Raspberry and Hydration Multiplier Sugar-Free Raspberry Lemonade. The limited-edition co-branded packaging flavors are inspired by the superhero’s iconic red and blue suit and are built for those ready to swing into summer feeling their best, the brand adds. The products can be found on Liquid I.V.’s website, Amazon and at select retailers nationwide. “With ‘Spider-Man: Brand New Day,’ we saw an opportunity to connect with one of the most iconic heroes of all time in a way that feels both culturally relevant and deeply human,” said Aaron Jones, chief media officer for Liquid I.V., in a statement. “At its core, Spider-Man is about rising to meet the moment, and that’s exactly what our brand stands for. Through this collaboration, we’re showing how science-backed hydration can help everyday people stay ready, push further and show up as their best in the moments that matter most.”
Kung Fu Tea, Red Bull kick off summer with new infusions
Bubble tea brand Kung Fu Tea and energy drink brand Red Bull are kicking off summer to bring soccer and boba fans together. Through July 24, consumers can score three new drinks inspired by flavors from Mexico, Canada and the United States, plus themed packaging and iron-on team patches. “We are thrilled to partner with Red Bull to bring a unique, high-energy experience to our community,” said Steve Luw, Kung Fu Tea’s chief operating officer, in a statement. “These drinks embody the competitive spirit and diverse flavors of each country. The limited-edition drinks include a Tropical Tajín Punch inspired by the bold flavors of Mexico. The punch is sweet, tangy and slightly spicy, blending tropical passion fruit with Red Bull energy and finished with a Tajín kick and mango popping boba. Honey Peach Cream is inspired by Canada’s sweet and comforting flavors. The refreshing cooler combines juicy peach and golden honey with Red Bull energy and is topped with a smooth milk cap. Finally, Strawberry Burst Punch is inspired by the patriotic flavors of the United States. The crisp-yet-classic strawberry cooler features Red Bull energy and dynamic strawberry popping boba “for an explosive, refreshing experience,” the brand says. The collaboration also includes a Summer Soccer Sweepstakes on Kung Fu Tea’s Instagram account. The winner gets $75 in boba credit and exclusive co-branded gear.
