Drinks
Between
Igloo, in partnership with Anheuser-Busch, announced the release of its special-edition Budweiser Little Playmate and Bud Light Little Playmate. “It’s a high honor to team up America’s most iconic beer brands, Budweiser and Bud Light, with America’s most iconic cooler, the Igloo Playmate,” said Brian Garofalow, chief marketing officer at Igloo, in a statement. “With these special-edition Playmates by their side this summer and beyond, fans can drink their Budweiser or Bud Light beers ice-cold just as they were intended to be enjoyed.” Igloo designed the special-edition Playmate coolers with instantly recognizable artwork that showcases each beer brand’s iconic label. The special-edition coolers — each $44.99 with a capacity of up to nine 12-ounce cans — are available to purchase at igloocoolers.com/anheuser-busch, while supplies last.
Little
Playmates
For those who love Margaritas, but hate the work of making them at home, Boardroom Spirits, introduced a portable and effortless solution with the debut of a canned Margarita, it says. Boardroom introduced the canned Margaritas through a series of teaser videos featuring the Chairman struggling to create a perfect Margarita at home. In the first video, the Chairman cuts his paw while slicing limes while in the second video, he spills the Margarita mixture. The Chairman searches for a lost shaker of salt in the third video adding to his growing frustration. In the last video, the Chairman unveils the perfect solution and plunks down Boardroom’s canned Margarita with clean ingredients that are neither too sweet nor sour and completely uncomplicated. Made with natural flavors the canned Margarita is a delicate and crafted mixture of Agave Spirit and Boardroom’s Orange Liqueur, the company says. Boardroom’s canned Margarita is available for $16.99 for a 12-ounce, four-pack with a 9% ABV.
A canned Margarita that’s just right
The beverage alcohol industry has been changing dramatically over the last several years, with COVID-19 adding its own forces of change.
“The beverage alcohol industry has not seen this level of change in recent memory,” says Maria Pearman, principal and beverage practice leader at GHJ. “Disruption is coming from the ever-changing trends of the consumers, shifting regulations and new categories of products.”
As new product types have emerged in recent years with the introduction of hard seltzers, non-alcohol beverages and ready-to-drink (RTD) cocktails, this has shaken up the industry, posing the question of how to classify, regulate and sell these beverages, Pearman notes.
“Traditionally, beverage companies have focused on producing one product (beer, spirits, wine) and working with a regulatory framework that has changed quite infrequently,” Pearman says. “Now, they are pivoting to produce multiple types of products, changes in consumer preference, and emerging sales channels.”
Whether it’s a loyal bestie, lifelong partner or favorite fishing buddy, MTN DEW and Hooters teamed up to celebrate wingmen by rewarding them all. “Summer is about embarking on adventures with your favorite copilot and we’re here to give fans another reason to get together starting with MTN DEW and Hooters wings with their wingman,” said Chauncey Hamlett, vice president and CMO of PepsiCo Beverages North America (South Division), in a statement. On June 1, in honor of the first ever Wingman Wednesday, DEW partnered with Hooters on a buy 10 get 10 boneless wings offer at all 300 plus Hooters stores to celebrate the launch of the DEW x Hooters Wingman Weekend Sweepstakes. In addition to grabbing the BOGO deal, a DEW commemorative “wingman cup” is available to fans through July 23, while supplies last at participating locations.Consumers can enter the DEW x Hooters Wingman Weekend Sweepstakes through July 23 by scanning the code in-store or visiting DewWingmanWeekend.com for a chance to win one of three getaway weekends, including Hook The Big One in Clearwater Beach, Florida with a chartered fishing trip and $1,500 gift card;Takeoff with MTN DEW x Hooters in Las Vegas, with a two-night stay in a luxury hotel and $2,000 gift card; and an aerial combat experience at Sky Combat AceCharge Your Engines in Bristol, Tenn., at the ultimate race weekend with a pair of tickets in a skybox suite for two races, a pre-race pit stop tour, $2,000 gift card and more, the company says.
DEW x Hooters Wingman Weekend Sweepstakes
