Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says. This all-new flavor highlights two of the most important functions of the Rehab Monster lineup: energy and recovery, it adds. Rehab Monster delivers on the brand mantra, Refresh + Recover + Revive, by combining the recovery benefits of electrolytes, coconut water vitamins B3, B5, B6, and B12 and antioxidant botanicals like milk thistle and quercetin, it says. Loaded with 150 mg of caffeine with only 25 calories in each can and less than 5 grams of sugar, Monster Rehab Watermelon is available nationwide at major retailers including Walmart, as well as online at Amazon.com.

Ripple Foods announced the newest addition to its portfolio of plant-based products: Oatmilk + Protein. The creamy oat milk contains 6 grams of plant-based protein in each serving — plus 50% less sugar and 50% more calcium than dairy milk, the company says. Ripple Foods uses gluten-free oats and ultra-clean pea protein in the new Oatmilk + Protein, ensuring it is gluten-free and 100% vegan, it adds. Oatmilk + Protein retails for $5.99 a bottle, and is available at grocery stores including Whole Foods Market, Jewel and Albertsons’ Southern Division; and will be available at Target, Sprouts and other retailers starting this summer.

Karma Water Culture LLC announced a new flavor to its line of natural, nutrient-enhanced Karma Water: Karma Watermelon Wild Berry. Karma Watermelon Wild Berry delivers 10 times more active cultures than yogurt to aid in digestion and help boost metabolism and immunity with six times more active ingredients than premixed vitamin drinks, according to the company. Karma Watermelon Wild Berry delivers essential vitamins and antioxidants through a patented, protective Push Cap that infuses the ingredients just seconds before drinking, ensuring that all vitamins are delivered at peak potency, it adds. Karma Water is available to purchase online and store locators can be found by visiting the company’s website.

Pure Leaf Iced Tea, a brand of PepsiCo, announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new line from Pure Leaf comes in three flavors that are reduced sugar takes of Pure Leaf’s Subtly Sweet Black Tea, Subtly Sweet Peach and Subtly Sweet Lemon. Each 18.5-ounce bottle of Pure Leaf Lower Sugar contains 20 calories and 5 grams of added real sugar, which is 85% less sugar than the brand’s Sweet Tea offering, the company says. Pure Leaf Lower Sugar is available for a suggested retail price of $2.09 a bottle and can be found at major retailers nationwide in single serve bottles, packs of six 16.9-ounce bottles, and a 64-ounce multi-serve bottle. It also can be found on Amazon in packs of 12 (individual flavors and variety pack; 18.5-ounce bottles).

Mela announced the launch of its inaugural releases: Mela 2021 White Blend and Mela 2020 Red Blend. The genesis of Mela began back in 2007, when Mela founders Kyndal Easter, Chelsea Walden, Ryann Casey and Erica Estrada became friends as freshmen at the University of Southern California. Mela wines are a blend of the founders’ favorite varietals, the company says. The grapes for the Mela White Blend come from vineyards in Napa Valley and Clarksburg, a growing region in the Sacramento Valley, as well as Mendocino. For the Mela Red Blend, the team sourced from vineyards throughout the Napa Valley and Clarksburg, it notes. The 13.7% ABV Mela 2021 White Blend has aromas of honeysuckle, lemon rind and apricots giving way to a palate of apples, peaches and juicy pears, culminating in a crisp, dry finish, it says. Meanwhile, the Mela 2020 Red Blend (14.5% ABV) offers aromas of blackberries, tobacco and anise followed by red and black fruits, toasted vanilla, and a hint of spice on the palate rounded out by polished tannins and a lush mouthfeel, it adds. Mela Wines are available exclusively to purchase online at the company’s website. Shipping currently is available to most U.S. states.

Black Infusions announced the launch of Dirty Shirley RTD, the adult canned cocktail version of the nostalgic Shirley Temple. The Shirley Temple has been a popular non-alcohol drink since its namesake pranced and pouted across movie screens in the ‘30s — the adult cocktail version is made “dirty” with a shot of vodka, the company says. Black Infusions Dark Cherry vodka gives Dirty Shirley an all-natural twist with the convenience of a can, it adds. The 6.9% ABV Dirty Shirley is made with dark cherry vodka, naturally infused with real cherries, and is free from artificial sugar, colors and ingredients. Black Infusions Dirty Shirley is available to purchase in 12-ounce single cans, and four-packs for a suggested retail price of $13.99. Black Infusions products currently are distributed in 19 markets, including California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Maine, Maryland, Massachusetts, Missouri, Nevada, New Hampshire, New Jersey, New York, Rhode Island, Texas, Vermont and Washington D.C., and are available online.

Global craft beer innovator Brooklyn Brewery is growing its core portfolio of craft beers with the launch of the new Brooklyn Pilsner ― a crisp, bright and refreshing new lager that’s inspired by Brooklyn, it says. Available in a six-pack of 12-ounce cans and on draft, the 5% ABV Brooklyn Pilsner is a bright golden, premium lager that layers clean malts with a balanced wave of bright hops, crowned by an instantly refreshing finish, it adds. Brooklyn Pilsner will sit alongside other award-winning beers in the Brooklyn Brewery portfolio, including leading premium craft Brooklyn Lager, its IPA lineup with The Stonewall Inn IPA, Pulp Art Hazy IPA, Pulp Art Hazy Double IPA, among others, as well as the fast-growing non-alcohol Special Effects brand, and other favorites, such as Summer Ale and Bel Air Sour. Brooklyn Pilsner is available to purchase online by visiting the company’s website.

The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer. Kraken & Cola balances cola spices and spiced rum upfront with light citrus on the nose, while the Kraken Rum Punch balances pineapple, cherry and citrus on the nose and finishes with ripe mango and citrus peel, it says. Kraken & Ginger Beer is candied ginger and honey on the nose; woody, spicy ginger starts upfront and lasts throughout, it adds. Kraken Rum ready-made cocktails are 5% ABV and sold in four-pack cans as well as a variety of single-serve tray packs with a suggested retail price of $12.99. The canned cocktails are available and on shelves in select states with additional variants launching nationwide early next year.