As artificial intelligence can provide insights into shopper preference, both in-store and through eCommerce, experts note that through AI, information can be relayed back to the company’s desired form of communication. \u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eTzz-f__Y-B","type":"section","children":["eO5qcmH_7Vk"],"cl":"section"},{"key":"eWUc86QmjGh","content":{"text":"\u003ch2 >“At Black Swan, we’ve been applying artificial intelligence to social and conversational data for 10 years to help brands better understand their consumers and the future drivers of category change. We believe that over the coming years, AI will become a core element of every CPG’s product development process.”\u003c/h2>\u003cp >— Gianna Tomassi, associate director of insights, Black Swan Data\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eUpF_xlhOW7","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1606861012534,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eswR7x_KL7h","type":"rectangle","actions":["eUpF_xlhOW7"],"cl":"rectangle"},{"key":"eh4wLxpqKbR","content":{"cont":{"tablet":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"desktop":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}},"mobile":{"params":{"trigger":"Load","updated":1609871420489,"LoadAnimation":{"duration":0.6,"delay":0,"translateY":["0px","0px"],"translateX":["-300px","0"],"preset":"slideInLeft","opacity":[0,1],"easing":"easeOutQuart"}}}}},"type":"w75y8u1c","cl":"w75y8u1c"},{"key":"eCcFUFyLL6O","type":"rectangle","actions":["eh4wLxpqKbR"],"cl":"rectangle"},{"key":"edrBPI6HqA9","type":"section","children":["eWUc86QmjGh","eswR7x_KL7h","eCcFUFyLL6O"],"cl":"section"},{"key":"ecdb1TAQAWZ","content":{"text":"\u003cp >“With personalized shopping online, beverage companies can engage with consumers and provide them with recommendations, coupons, sale information, etc., to improve loyalty through the brand,” SPINS’ Buckstaff explains. “When thinking about the values-oriented consumer, a shopper who is passionate and measures every purchase against four core qualifications — good for people, good for health, good for animals and good for planet — this consumer is looking for specific attributes when shopping for their products and AI can assist beverage companies in understanding these shopping habits to further target them. \u003c/p>\u003cp >“Specifically looking at the ‘good for planet’ qualification, AI can assist the beverage industry in their sustainability efforts by developing new solutions to address packaging, production lines, ingredients and more,” he continues.\u003c/p>\u003cp >Black Swan’s Tomassi points to artificial intelligence and big data helping beverage manufacturers to predict consumer needs and trends.\u003c/p>\u003cp >“[AI] helps our customers create innovations that consumers actually want and get new ideas to market faster. 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Meanwhile in the craft beer and cider space, “our platform tells us that bolder flavors continue to pique consumer enjoyment, with ingredients like chili oil and pomegranate seed delivering exciting flavor experiences,” she says.\u003c/p>\u003cp >SPINS’ Buckstaff notes that, while staple flavors will always have a place in the fridge, there are a couple types of flavors that consumers are looking for when rounding out their selection.\u003c/p>\u003cp >“Shoppers are often looking for flavors that are quirky and something they can bring out and make everyone try for a good laugh and will hopefully end up enjoying,” he says. “Pickle, gingerbread, oatmeal fruit, and pumpkin spice are all flavors that are trending and growing in the beer category.\u003c/p>\u003cp >“Another type of flavor consumers shop for are ones that bring back some nostalgia from childhood and remind them of foods or drinks they had growing up. Peanut butter, cookie/pastry/cake, root beer, s’mores, and fruit punch are some of the nostalgic popular beer flavors.”\u003c/p>\u003cp >When it comes to the non-alcohol space, Black Swan’s Tomassi points out the company’s AI-driven predictive algorithm can surface and analyze many of the functional benefit and health led trends within the space. \u003c/p>\u003cp >“These trends are harder to apply directly to the alcohol space for obvious reasons,” she says. “However, they form a broader picture of consumers becoming holistically healthier in their approach to alcohol consumption, and when drinking alcohol our data shows that consumers increasingly value the overall experience.\u003c/p>\u003cp >“This opens up new routes for innovation within the no and low craft alcohol space to lean into the top growing experiential drivers of alcohol consumption, such as heritage and origin,” Tomassi continues. “Here it is just as important for brands to craft a story detailing the origin of ingredients and their sourcing, through to the distillation or brewing process, just as they would for a century’s old cask whisky.” \u003c/p>\u003cp >SPINS’ Buckstaff notes that, as the process for creating many alcohol and non-alcohol beverages is time consuming and technical, AI can provide some assistance.\u003c/p>\u003cp >“AI can aid in the brewing of products to estimate and determine ideal conditions for the best flavor, it can help in product distribution and allow companies to determine how much stock any one location may need,” Buckstaff says. “It can help in the creative process in coming up with recipes and flavor combinations and can create personalization for shoppers as they purchase products and interact with the company both in-store and online.” \u003cstrong >BI\u003c/strong>\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"egTmmG0EpXv","type":"section","children":["ecdb1TAQAWZ"],"cl":"section"},{"key":"eK2x54XGOMO","type":"section","cl":"section"},{"key":"ezDuR3yeLUl","content":{"src":{"url":"https://cdn.vev.design/private/zRl1YI55xaZj2MBD8paQq8tU9cl2/images/zLITtUJks/2100.png","key":"zLITtUJks","ratio":2.86404833836858}},"type":"image","cl":"image"},{"key":"e6KA8Tc1-Jh","content":{"text":"\u003cp >June 2023 | \u003ca target=\"_blank\" rel=\"noopener external\" href=\"https://www.bevindustry.com\">bevindustry.com\u003c/a>\u003c/p>\u003cp >\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text 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>\u003cstrong >Craft alcohoL: \u003c/strong>New Products\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e7yIcL7ajQ4","content":{"text":"\u003cp >\u003cstrong >Craft alcohoL: \u003c/strong>Special Report\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"eFSaknIxxmW","content":{"text":"\u003cp >\u003cstrong >Craft alcohoL: \u003c/strong>Up Close With\u003c/p>"},"type":"text","cl":"text pRLZEonGsz"},{"key":"e90kIpfVggK","content":{"link":{"mode":0,"page":"pmT_8moUPQU"}},"type":"external-link","cl":"external-link"},{"key":"eSmxScui3RN","content":{"text":"\u003cp >\u003cstrong >Supplement:\u003c/strong> Craft Alcohol Embraces Innovative Styles, Profiles\u003c/p>"},"type":"text","actions":["e90kIpfVggK"],"cl":"text pRLZEonGsz"},{"key":"eTL4fVdaRvs","content":{"menu":"9FMnXoNk8H"},"type":"w7Ty9ifjBD","icons":{"left":[512,512,"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 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