The Restless Dreamers Beverage Co. introduced Lovvo, a new line of semi-sparkling Lambrusco in brightly colored, single-serve cans. Produced by Cantina di Carpi e Sorbara in Emilia-Romagna, Lovvo comes in three varietals: Red, White and Rosé. The brand is geared toward the more adventurous millennial consumer, and its tagline — “One Life, One Lovvo” — refers to the Italian joy of living as well as the brand’s commitment to sustainability, the company says. For instance, the winery is 20% solar-powered, it self-produces nitrogen, and all water used in the cellar is reclaimed and redirected into municipal pipes, it notes. Lovvo is sold in single-expression four-packs for a suggested retail price of $19.99. Imported by Park Street Imports and initially distributed in California, key market roll-out will continue through 2025, it says.
www.drinklovvo.comLovvo Lambrusco





