Industry Issues
Brooklyn Brewery reveals opening plans for new home
Thirty years after launching its Williamsburg tasting room in 1996, Brooklyn Brewery will open the doors to its new home at 1 Wythe Ave. in just a few months.
Located only four blocks from the brewery’s longtime North 11th Street location, the new space will begin welcoming visitors with a soft opening later this summer, followed by a grand opening celebration in the fall.
Although the move is just down the road, the new home represents a major expansion. With nearly four times the capacity of the current location, the space gives Brooklyn Brewery room to grow beyond the traditional tasting room into something larger: a more extensive, flexible home for brewing, hospitality, food and creative programming. Still firmly rooted in the neighborhood where the brewery has grown for more than three decades, this next iteration creates room to do more of what Brooklyn Brewery does to bring people together, in a place that feels both familiar and newly energized — equal parts working brewery, neighborhood hangout, and cultural gathering spot, it says.
Eric Ottaway, CEO of Brooklyn Brewery explains: “We’ve spent 30 years building something special on North 11th Street, and now we have the chance to take everything we’ve learned — about beer, hospitality, and community — and bring it to life in a space truly worthy of what we have become. Our new location will give us the room to fully realize our vision, with a kitchen, outdoor space, expanded programming, and brewing capabilities that will push us creatively in ways we never could before. It’s not just a bigger building — it’s a bigger idea about what a brewery can be, and we’re just as committed to the next 30 years as we were to the first.”
The new home will introduce a broader bar program as well, offering beer alongside wine, cocktails, and other beverage options, making the space just as suited for dinner or a night out with friends as it is for longtime beer fans. Cultural programming will remain central to the brewery's ethos — a fully integrated, venue-wide audio-visual system will connect the building's three floors, allowing Brooklyn Brewery to expand its long-running tradition of music, talks, DJ sets, and other community programming.
Nutrabolt appoints Andrew Archambault as president, COO
Nutrabolt, Austin, Texas, announced the appointment of Andrew Archambault as president and chief operating officer, effective immediately.
In this role, Archambault will oversee Nutrabolt's commercial and operational functions, including sales, supply chain, and international operations, as the company continues to scale across energy beverages and active nutrition.
Archambault brings more than 30 years of consumer-packaged goods leadership experience, most recently serving in executive roles at The Hershey Co. and Keurig Dr Pepper, where he was president of the U.S. Beverage Unit. Throughout his career, he has led large-scale commercial and marketing organizations, managed complex multi-billion-dollar P&Ls, and delivered sustained revenue and margin growth across highly competitive consumer businesses.
“Andrew is a transformational leader with deep experience driving growth at scale,” said Doss Cunningham, chairman and CEO of Nutrabolt, in a statement. “His track record leading complex commercial organizations across some of the most respected companies in the industry, combined with his ability to translate strategy into execution, makes him uniquely suited to help us accelerate our next phase of growth.”
Archambault joins Nutrabolt as the company continues to expand leadership in performance energy category, grow share across energy and modern soda, and invest in emerging brands within active nutrition. His appointment advances the company's ability to execute with greater operational discipline, speed, and commercial focus.
“I’m thrilled to join Nutrabolt, a leader in active nutrition and next-generation beverages,” Archambault said. “The company has built an exceptional portfolio and strong team, and I look forward to scaling its impact, strengthening performance, and helping drive its next chapter of growth.”
In The News …
The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy. The enhanced agreement will support JUSTIN Vineyards & Winery, a pioneer of Paso Robles known for producing world-class Bordeaux-style wines, and Lewis Cellars, the iconic Napa Valley winery with a rich legacy of crafting opulent big reds and chardonnays, the company says. The new national expansion will provide incremental opportunities for both JUSTIN and Lewis. JUSTIN, which has been distributed by Southern Glazer’s for more than 30 years, will add 10 markets within the distributor’s national network, including Minnesota, Idaho and Utah. Lewis Cellars will expand from five to 35 markets nationwide, including nine new market entries and greater reach in key states such as California, Florida, Texas and Illinois.
Roxberry, Columbus, Ohio, announced the closing of a major funding round, marking a significant milestone as the brand accelerates national expansion and continues to reinvent the beverage landscape for kids and families. The raise comes on the heels of a breakout retail run, with Roxberry now available in more than 2,200 Walmart stores nationwide and a recent launch in Texas' top retailer, H-E-B. Roxberry continues to explode, capitalizing on the momentum from its Walmart launch in January, growing nearly 900% in that time. Those numbers have led to immediate expansion with Walmart, with the brand securing an additional 50% increase in store count (3,300-plus stores), essentially doubling its presence across all retail partners, a rare case of exponential growth for a new brand in a booming category.
ILLVA SARONNO HOLDING, Saronno, Italy, announced its rebranding to DISARONNO GROUP, marking a strategic evolution designed to strengthen the company's global presence and communicate their purpose even more clearly: Celebrate "Il Buon Vivere" Together. The transition to DISARONNO GROUP builds on a solid and coherent growth path developed over time. The Group delivered positive performance in its latest financial year, with turnover growing by around +3% versus 2024 and consolidated revenues reaching €370 million ($433 million). The corporate brand DISARONNO GROUP, which evokes the historic crest of the Reina family — founders and owners — acts as an umbrella brand that unites and enhances the entire company ecosystem across its three divisions (Spirits, Wines, and Ingredients), while preserving the autonomy and distinctive positioning of each individual entity, the company says.
Delta Beverages, Charlotte, N.C., announced its initial $50,000 contribution to the Beverage Alcohol Merchants Coalition (BAMCO), supporting a growing federal advocacy effort aimed at advancing fair and effective legislation for hemp-derived beverages in the United States. This contribution underscores Delta's commitment to shaping a responsible regulatory framework at a critical moment for the industry, it says. BAMCO is working in coordination with leading industry organizations, including the Coalition for Adult Beverage Alternatives (CABA), Wine & Spirits Wholesalers of America (WSWA), Beverage Wholesalers for Responsible Regulation (BWRR), and the National Association of Convenience Stores (NACS), to develop and execute a unified federal lobbying strategy. These efforts are focused on promoting responsible regulation and opposing restrictive policies that could hinder the growth of the hemp beverage category.
Jones Soda Co., Seattle, announced a major expansion of its Canadian retail footprint through a new rollout into approximately 700 Circle K locations across Eastern Canada, including roughly 550 stores across Quebec and 150 locations throughout the Maritimes. This brings Jones Soda’s total Canadian distribution to approximately 1,750 points of sale, an increase of 75% year-over-year. Beginning this month, Circle K stores will carry a lineup of Jones Soda’s most recognizable and fan-favorite flavors, including Green Apple and Strawberry Lime, alongside a special release: the highly sought-after Nuka-Cola Quantum. This expansion significantly increases Jones Soda's presence in the convenience channel and positions the brand to reach a broader audience of consumers seeking bold flavors, authentic branding, and culturally relevant beverages, it says. “We’re seeing strong demand for brands that deliver both bold flavor and cultural relevance, and Circle K is an ideal partner to help us scale that momentum across Canada,” said Scott Harvey CEO at Jones Soda, in a statement. “Canada has always been a core market for Jones Soda, and expanding our presence in La Belle Province has long been a key priority for the brand.”