New Products

GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime. Created in partnership with Keurig Dr Pepper (KDP), the limited-time release marks GHOST’s first licensed flavor with KDP and delivers the iconic lemon-lime taste of 7UP in an energy and focus-fueling format, it says. The new flavor is a completely original formula, developed in collaboration with 7UP to deliver a true-to-brand lemon-lime experience that stands on its own within the GHOST Energy lineup, it notes. GHOST Energy x 7UP flavor is available for a limited time at select retailers nationwide, including Target, Walmart, Circle K, CVS and more.

Rumple Minze, a cult-favorite peppermint schnapps known for its chill and 100-proof intensity, announced the expansion of its portfolio for the first time in years with the debut of Rumple Minze Cinnamint Whiskey. With Cinnamint Whiskey, a new duality comes into focus — familiar warmth meets bracing cool, the company says. Blazing cinnamon leads, an icy mint chill follows, and a caramel-rounded whiskey core ties it together, delivering layered heat balanced by a cooling snap, it adds. Rumple Minze Cinnamint Whiskey is available nationwide in a 750-ml bottle at a suggested retail price of $19.99, along with 375-ml, 50-ml and 1-liter formats.

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage. The launch reflects Elmhurst’s commitment to simple ingredients, superior performance, and the cleanest ingredient lists in an entirely new category for the brand: RTD protein, it says. Crafted from cashew milk or pistachio milk for a naturally creamy base, Clean Protein delivers 27 grams of plant protein from mung beans and peas in a naturally silky single-serve format without additives, the company notes. Available in four flavors: Pistachio Crème, Sea Salt Chocolate, Vanilla, and Strawberries and Cream, the Clean Protein lineup can be purchased on the company’s website, in-stores nationwide at Sprouts Farmers Market, with more grocers to follow, it says.

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. Working closely with a fifth-generation winemaker in Emilia-Romagna, Italy, the heartland of Lambrusco, Lucci offers a bright, bubbly profile with notes of red and dark berries, and a crisp, refreshing finish, the company says. Bottled at 11% ABV, Lucci is available nationwide at restaurants, bars and major retailers, including BevMo! by Gopuff, Gopuff, Total Wine and More, Binny’s Beverage Depot, and Wine.com for a suggested retail price of $19.99 for a 750-ml bottle.

Blue Diamond Growers announced the launch of Blue Diamond Almondmilk in four distinct varieties: Unsweetened Simple, Sweetened Simple, Signature Creamy, and Chocolate Protein. Unsweetened Simple is made with just three ingredients: water, almonds and sea salt. Sweetened Simple is made with just four ingredients: water, almonds, cane sugar and sea salt. Signature Creamy is crafted for a luxurious texture and richer almond taste. Chocolate Protein is an indulgent, deep chocolate flavor with 8 grams of plant protein, the company says. Available in 48-ounce bottles, Blue Diamond Almondmilk is available to purchase at retailers nationwide.

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines. Crafted to deliver great taste with less than a 0.5% ABV, 65 calories or less in each glass, ButterZero expands the Butter portfolio with a premium option for wine consumers seeking more choice, the company says. The line offers four varietals: Sparkling Rosé, Sauvignon Blanc, Chardonnay and Pinot Noir. Packaged in 750-ml bottles, ButterZero will be merchandised in the non-alcohol section of the wine aisle, available to purchase for a suggested retail price of $12.99 a bottle.

Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says. The launch continues Bang Energy’s mission to innovate through flavor experimentation, pulling inspiration from outside the traditional energy space and tapping into the playful side of lifestyle energy, it says. With its neon-green aesthetic, punchy lime profile, 300 mg of caffeine and zero sugar, Lime Pop Drop brings a fresh jolt of excitement to the category, it notes. Bang Lime Pop Drop is available to purchase nationwide.

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas. After building Bai into a household name and selling it to Dr Pepper, Ben Weiss founded Crooked Pop, introducing a new approach to ready-to-drink (RTD) alcohol, powered by Organic Super Dry Alcohol (OSA); a proprietary fermentation innovation developed over four years, the company says. Derived from ancient grains including quinoa, amaranth, millet, and cassava, OSA creates a clean, neutral alcohol base without the need for distilled spirits, malt brews or artificial enhancements, it adds. Crooked Pop debuted with three nostalgic varieties: Orange Cream, Blackberry and Cherry Lime. Crooked Pop is available nationwide in select markets, and online at the company’s website.