Bottle, Font, Poster

EXECUTIVE
COMMENTARY
SCROLL DOWN

Liquid, Bottle, Plant, Product, Fluid, Drink

OPPORTUNITY ON TAP
When you consider that beer is one of the oldest and most broadly consumed alcoholic beverages in the world and the third most common drink overall after water and tea, it is no surprise that as an industry leader, CCL Container has compiled a client list of some of the most well-known premium and specialty brands. We have long been a leader in aluminum container development and manufacturing for a complete range of beverages, including beer. Our experience in the field has resulted in strong, long-lasting client relationships that have strengthened over time. Working with our clients, we pioneered and introduced a continuous stream of packaging improvements in closures, shaping and decorating. CCL Container has been a dedicated packaging partner to the

EXECUTIVE COMMENTARY

beer industry’s evolution in both scale and scope since the 2000s, and our commitment has never been stronger. For brand owners, a highly competitive marketplace has generated headwinds from within and without. This competitive environment has created opportunities and challenges as a new generation of beer drinkers enters the category with their own fresh set of preferences and considerations.

A recent industry statistic revealed that in 2019, the U.S. beer industry shipped the equivalent of more than 2.8 billion cases of 24, 12-ounce containers worth of beer. That’s a lot of containers, many of which are represented by premium, super-premium, craft, and niche brands, whose brand-lovers and prospective buyers are attracted to and influenced by their packaging. So, it’s hard to argue that the “cool factor” of a totally unique packaging option, one that commands immediate attention at the point-of-sale, can often count as much, and sometimes even more to a buyer, than what is on the inside.

CCL Container
1 Llodio Drive, Hermitage, PA 16148
Company website: cclcontainer.com

READ MORE
The ongoing pandemic has brought about a widespread consumer shift to bulk buying — in everything from toilet paper to paper towels to beverages. Drinkers are increasingly buying 12-packs of beer and many breweries that were not packaging their beer at all are now doing so to remain economically viable, while meeting consumer demands. With an eye focused on the shifting economic environment, the marketplace has become overcrowded, creating a “battle of the brands” for these brews in capturing the hearts, minds, and wallets of beer drinkers. Responding to these demands, CCL Container has continued to innovate, providing beer brands with the ability to create differentiation and distinction for brand owners and consumers alike using bottlecans, with services and manufacturing resources that provide amazing, customized results. ALUMINUM BEVERAGE BOTTLES CCL Container has been an industry leader in taking beverage packaging to a higher level with our full range of aluminum bottles for the beverage industry. Their chill-retention, re-sealability, recyclability and durability ― plus a wide-range of shaping and decorating options including brushed finishes ― are just some of the many reasons why beverage marketers consider CCL Container the leading aluminum bottle manufacturer and package their best brands in CCL’s aluminum bottlecan. Aluminum always has provided the means for new, distinctive and up-market brands to break into established markets. Today, it has become the means for mature brands to revitalize their image and appeal to the next generation of consumers. This is especially noteworthy in the beverage industry in general and with beer in particular. With aluminum bottles offering so much opportunity for brand distinction, the race is on to identify who will make the most dynamic use of size, shape, graphics and even closure options. The expansion of the craft, organic, as well as the continued growth of the IPA sector has many companies using the aluminum bottle as a medium to drive their brand’s distinction and market share. THE SHAPES OF SUCCESS CCL Container supplies aluminum bottles with a variety of standard finishes, designed to work with industry standard closures and caps, in addition to standard bottle filling operations. Our wide portfolio of standard sizes includes 12- and 16-ounce varieties. In addition, bottlecans can be lined with a variety of coatings that extend product life and preserve the integrity of the contents. BodyShapes™, CCL Container’s new shaping technology for rigid aluminum packaging, features dramatic curves and contours throughout the full length of the container. The new variety of contours combined with the natural richness of aluminum, makes BodyShapes™ a solid match with the high-end spectrum of consumer products. Shapes range from soft, subtle contours to more dramatic cut angles. Bottlecans from CCL Container also can be shaped with a curved base that replicates the look and feel of traditional glass bottles. The C-Shoulder, defined by its hard-edged, almost flat shoulder surface area, successfully has been used by a large number of marketers to differentiate from more traditional packaging in other industries. CCL Containers now has brought this look and feel to beer brands. THE LOOKS OF SUCCESS With in-line lithography and a variety of new decorating treatments, CCL delivers aluminum packaging with rich, vivid colors, and surface effects. Our multi-color lithography and printing capabilities create an amazing range of graphic effects from sophisticated to spectacular. Multi-Color Lithography ― Computer-controlled, multi-color lithography (8 colors plus basecoat) delivers an unlimited selection of graphic effects for aluminum bottles, including a complete range of colors as well as halftones, duotone, fluorescent and metallics.