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Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da. Incorporating fan submissions from around the world, the rum brand is once again inspiring people everywhere to do what moves them through song and dance, with the new Conga Feat. You campaign. The "Conga" remake is a fresh twist on the hit 1985 single from Miami Sound Machine's Emilio and Gloria Estefan. "BACARDÍ is thrilled to reveal the first-ever remake of the global smash hit ‘Conga’ and official music video. Over the past month, we closely reviewed all the incredible fan submissions from around the world and incorporated a select number into the final music video alongside the artists," said Ned Duggan, global senior vice president for BACARDÍ rum, in a statement. "We've always seen music as such a powerful force in bringing people together, and as the world trended toward division and isolation this past year, we wanted to use music as a catalyst to bring people back together in a way that has never been done before. We can't wait for you to see it."
To help kids get their creative juices flowing, Juicy Juice hosted its Happy Artist Contest. Budding artists crafted drawings of what makes them 100 percent happy ― a favorite activity, beloved pet or an element of nature ― in a perfectly juice-packed sized template. Parents submitted their child’s artwork for a chance to be one of four grand-prize winners who will have their design featured on Juicy Juice packs in stores nationwide. Grand-prize winners also will receive a $500 gift card to go toward art supplies and 10 additional first-prize winners will receive a $200 gift card to upgrade their at-home art materials. A panel of judges will deliberate based on design, originality and consistency with theme, with the winners announced March 15 on JuicyJuice.com/HappyArtist.
Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. As part of the partnership, Clausthaler Non-Alcoholic becomes the Official Non-Alcoholic Beer of the No. 27 Andretti Autosport NTT INDYCAR SERIES entry. The Clausthaler logo will be featured on the No. 27 NAPA AUTO PARTS / AutoNation Honda, driven by Alexander Rossi. "Andretti Autosport has a long-standing history of winning and leadership, and we are thrilled that Clausthaler can be a part of their ongoing success," said Dave Deuser, chief executive officer of sales and marketing for Radeberger Gruppe USA, in a statement. "This is the largest partnership we've ever done for Clausthaler Non-Alcoholic, and we're excited about the opportunities this offers our sales team, our wholesale and retail partners to showcase the Clausthaler brand and the non-alcoholic category to a wider range of consumers."
In anticipation of the Feb. 14 debut of “CHERRIES WILD,” the primetime game show from FOX Entertainment and Pepsi, the soft drink brand is giving fans a taste of the show’s excitement and drama through a custom CHERRIES WILD mobile app that allows fans to play alongside show contestants in real time and against other viewers at home. For fans that want to brush up on their pop culture trivia skills between each episode, or just want to try their quick luck, the CHERRIES WILD app also offers a virtual slot machine, evergreen multi-player trivia and instant prizing unlocked by scanning specially marked Pepsi Wild Cherry packaging. “When we started working with FOX Entertainment on ‘CHERRIES WILD,’ we set out to deliver a unique game show that would entertain and engage viewers and fans on a deeper level, complementing the traditional TV experience,” said Todd Kaplan, vice president of marketing at Pepsi, in a statement. “We know our Pepsi consumers believe in the possibility of winning big and are always up for a challenge, so we are giving them an opportunity to win big anytime, anywhere with our new mobile app.”
Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony. Dunkin’ teamed up with I Do Drive Thru, an international drive-up wedding service created to help people get married in a fun and safe way during the pandemic, to perform the ceremonies. In addition to the Dunkin’-themed ceremony ― complete with festive décor and picture-perfect photo moments ― each couple received special wedding presents from Dunkin’, including a gift basket of Dunkin’ wedding gear and accessories, professional photos from the big day, and a $500 cash prize.
With love, from Dunkin’
March 2021 | bevindustry.com
