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Karma Wellness Water Elderberry Starfruit
Karma Culture LLC, a division of Constellation Brands, announced the release of Karma Wellness Water Elderberry Starfruit. Featuring the patented Karma Cap, Elderberry Starfruit contains a mix of superfruits, including acai, pomegranate and cranberry and antioxidants to promote health and immunity, the company says. Fortified with vitamin C, zinc and tea polyphenols, Karma Wellness Water Elderberry Starfruit is non-GMO, gluten free, lactose free and vegan. With 20 calories in each 18-ounce bottle, the enhanced water has a suggested retail price of $2.49. www.drinkkarma.com
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Silk Ultra
Silk, a brand of Danone North America, released Silk ULTRA. Featuring 20 grams of complete plant-based protein for muscle and maintenance repair, the protein beverage is available in three varieties: Original, Unsweet and Chocolate. Geared toward athletes who strive to perform at their ultra in their workouts and their life, Silk ULTRA is an excellent source of calcium and vitamins A and D, as well as vitamins B2 and B12, which help your body turn food into energy, the company says. Silk ULTRA is available in multi-serve 59-ounce cartons in the refrigerated section of grocery stores nationwide for a suggested retail price of $4.99. www.silk.com
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Monster Energy Ultra Gold
Monster Energy, a brand of Monster Beverage Corp., announced its latest addition to the Monster Energy Ultra family: Ultra Gold. Inspired by the ancient Greek legendary libation nectar of ambrosia, Ultra Gold evokes the taste of biting into a ripe golden pineapple but with zero sugar, the company says. Containing 10 calories and 150 mg of caffeine in each 16-ounce can, Ultra Gold joins the lineup of Ultra Family products ― a portfolio of zero sugar, full flavor beverages made with Monster Energy’s unique energy blend. The Ultra Family comes in 11 different varieties and is available nationwide at grocery retailers and convenience stores. www.monsterenergy.com
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Mtn Dew Major Melon
For the first time in more than a decade, Mtn Dew, a brand of PepsiCo, is adding a new permanent flavor to its lineup: Mtn Dew Major Melon. A watermelon flavor with a Dew twist, Mtn Dew Major Melon also is available in a zero sugar variety. Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide at retailers and online in 20-ounce bottles, 2-liter bottles, 12-packs of 12-ounce cans and a variety of other single and multipack sizes. www.mountaindew.com
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Vita Coca Boosted
To kick off the new year, Vita Coco released Boosted, a coconut water fortified with MCT to provide sustained energy for the body and mind. Vita Coco Boosted blends coconut water and a dash of coconut cream with coconut MCTs, natural caffeine from tea and B vitamins to provide a balanced dose of energizing benefits, without the jitters or crash, according to the company. Available in three café-inspired flavors — Vanilla Latte, Coconut Chocolate and Chai — Vita Coco Boosted features 40 milligrams of caffeine and no added sugar. Vita Coco Boosted is packaged in 16.9-ounce Tetra Pak cartons and is available nationally in single-flavor 12-packs ($34.99) or multi-flavor sampler three-packs ($8.99) on Amazon. The fortified coconut waters also are available in select Walmart stores and, starting in March, can be purchased at select Whole Foods stores for a suggested retail price of $3.29 for a carton. www.vitacoco.com
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Mind & Body Wines
Mind & Body Wines, a new wine brand from Trinchero Family Estates, is a lineup of three low-calorie, low-alcohol wines for consumers embracing a mindful, balanced lifestyle, the company says. The 9 percent alcohol-by-volume (ABV) wine contains 90 calories in each serving and is available in Pinot Grigio, Rosé and Cabernet Sauvignon. Each varietal is vegan, gluten free, non-GMO, keto friendly, paleo friendly and made from premier California grapes. Mind & Body Wines also are free of any flavor additives or added sugar. All three wines now are available online and at retailers nationwide for a suggested retail price of $13. www.tfewines.com
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Cutwater Tequila Añejo
Cutwater Spirits launched Cutwater Tequila Añejo, the latest addition to its spirits portfolio. Although Cutwater Spirits is predominantly known for its line of canned cocktails, Cutwater also produces 20 bottled spirits. Cutwater’s bottled tequilas are additive-free and crafted from 100 percent blue agave that is slow cooked in traditional brick ovens, open fermented then double distilled on a custom-designed “alambique” still made of stainless steel and copper, it says. For Cutwater’s aged tequilas, the liquid is then rested in Cutwater whiskey barrels that are shipped from its San Diego distillery to Jalisco, Mexico. The Añejo emerges with a rich amber hue and complex notes of oak, caramel and bourbon vanilla, it says. The 40 percent alcohol-by-volume (ABV) Cutwater Tequila Añejo is available for a suggested retail price of $49.99 for a 750-ml glass bottle. www.cutwaterspirits.com
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Coca-Cola with Coffee
The Coca-Cola Co. released its newest innovation around its flagship brand: Coca-Cola with Coffee. Infused with Brazilian coffee, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar is available nationwide in three signature flavors, Dark Blend, Vanilla and Caramel, while the zero-sugar counterpart comes in Dark Blend and Vanilla. All the ready-to-drink (RTD) varieties are shelf-stable and contain 69 mg of caffeine in each 12-ounce slim can. The new coffees will be available in the RTD coffee aisle. The United States is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018. The innovation also is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an experimental, test-and-learn approach. www.coca-cola.com

March 2021 | bevindustry.com

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