the Last Drop
Mananalu, founded by actor Jason Momoa, announced its new partnership as the 2024 Official Canned Water for the World Surf League (WSL). Mananalu will be the exclusive canned water onsite at the WSL’s North American events, including the US Open of Surfing, WSL Finals, the Lexus Pipe Pro and more. The company also will be an Official Partner of WSL PURE, the league’s 501C3, which runs an annual grant program to support global credible nonprofit organizations focused on improving the health of global ocean ecosystems. “We are thrilled about our partnership with the World Surf League this year,” said Lindsey Fischer, Mananalu’s vice president of marketing, in a statement. “Our shared commitment to ocean conservation is at the heart of this collaboration. Together, we aim to significantly reduce the use of single-use plastics, safeguarding our oceans for future generations.” Through Mananalu’s partnership with rePurpose Global, the company removes one water bottle’s worth of plastic from ocean-bound waste for every bottle purchased, it says. The equivalent of 15 million bottles have been saved from entering the ocean so far, according to the company. “Jason is a hero who lives his mission and this brand is a reflection of that,” said Cherie Cohen of the WSL in a statement. “We are proud to partner with Mananalu to raise awareness and action around ocean protection. This water tastes great and our athletes, VIPs and fans will benefit from their support of the sport.”
Jason Momoa’s Mananalu Water partners with World Surf League
Cupcake Vineyards, Netflix unite for “Love Is Wine” Chardonnay
Cupcake Vineyards and Netflix teamed up to release “Love Is Wine” Chardonnay, launched ahead of the season six premiere of the reality dating series “Love Is Blind.” The limited-edition bottles, available in stores and online, are inspired by the golden goblets featured on the show. “Cupcake is all about creating moments of real connection with friends and loved ones over a glass of wine, so this felt like the perfect collaboration for us,” said Helen Kurtz, chief marketing officer for Cupcake Vineyards, in a statement. “We are beyond excited to enhance the experience of enjoying the show by pairing our delicious Chardonnay with one of our favorite TV shows.” The reality TV series consistently has been ranked in Netflix’s global Top 10. The collaboration between Netflix and Cupcake Vineyards also allows consumers to scan QR codes under the cap of the “Love Is Wine” Chardonnay, Cupcake Vineyards and Cupcake LightHearted still wines to enter the Love is Wine Golden Goblet Sweepstakes for a chance to win a golden goblet daily and a grand-prize trip to a romantic resort in Playa del Carmen, Mexico, which has been featured on “Love Is Blind.” The limited-edition “Love Is Wine” Chardonnay will be available through the end of April.
Gatorade recently revealed its free and personalized membership platform: Gatorade iD. Coinciding with the platform’s release, the company partnered with DJ Khaled to release the Gatorade x DJ Khaled capsule collaboration, the first in a series of Gatorade iD drops. It is available exclusively for purchase for Gatorade iD members on the company’s website. The collaboration includes a DJ Khaled personalized Gx Bottle and towel, as well as a Jordan Brand hoodie. “I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” DJ Khaled said in a statement. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand … we all icons and this is just proof.” Gatorade iD leans into data, athlete insights and digital innovations. Members will receive exclusive benefits and an all-access pass to personalized equipment, limited-edition drops, discounts and free shipping on any purchase, the company says. “In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe,” said Anuj Bhasin, Gatorade’s chief brand officer, in a statement. “DJ Khaled sits at the intersection of sport, music, entertainments and now, Gatorade culture. We’re extremely excited to partner with him on the launch of Gatorade iD.”
Gatorade collabs with DJ Khaled, launches membership platform
Quavo, Sazerac pair for limited-edition cognac
Grammy-nominated artist and entrepreneur Quavo and global spirits company Sazerac have teamed up to release a new-to-world white cognac offering: White X Cognac. “What I love about White X is that it’s an entirely different drink experience than any other type of cognac,” the rapper said in a statement. “I’m a big believer in challenging the status quo, and I think that’s the role of white cognac. White X is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X is smooth and sippable — a reward for the hustle.” Presented in a matching limited-edition box, the first 100 bottles of White X ever produced will be available online at BlockBar, it notes. White X seeks to transform the category by ushering in a new era of luxury with a smoother, sweeter and more mixable offering made available to all cognac lovers, it says. “White X challenges the traditional cognac category with its fresh and tight taste — it’s a total departure from many preconceived perceptions about cognac overall,” said Jess Scheerhorn, global cognac brand director at Sazerac, in a statement. “Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.”
Four Walls whiskey releases Come on in! campaign
Founded in 2023, Four Walls is a whiskey brand from Rob McElhenney, Glenn Howerton and Charlie Day, three stars of the sitcom “It’s Always Sunny in Philadelphia.” To celebrate its early success and recently expanded distribution, the brand introduced its latest campaign: Come on in! The brand’s name comes from the four walls the gang calls home— the bar, it says. Four Walls has reached distribution in more than 40 states through eCommerce and has launched in bars and stores across a number states. The new campaign invites everyone to get back out there and “wet their whistles, no matter the day of week or time of day,” the company says. The trio notes that, “like a fine whiskey, their collective work has only gotten richer and intensified its distinct flavor through the years.” The whiskey brand is their way of sharing those good times. Four Walls is made from grain and malt Irish Whiskies blended with bold American Rye, and is “a true utility whiskey for both real bartenders and those who play the part on TV,” it says.