New Products

Health and wellness brand VUUM Technologies announced the official launch of its carbonated plant-protein drinks. Founded by Valentino Sinacola and Matt Forsey, VUUM is set to redefine the landscape of nutrition, supporting today’s modern consumer with an active life, it says. VUUM delivers 10 grams of plant-based protein with natural caffeine from guarana seed extract and green tea extract to nourish the body and sustain the mind, the company notes. The formulation also incorporates theanine and amino acids that support performance, endurance and recovery, in addition to vitamins C, B12 and D, and essential minerals like zinc and magnesium, it says. Available in three flavors — White Peach Citrus Ginger, Strawberry Tangerine and Berries — VUUM is sweetened with stevia, and features only natural colors and botanically derived flavors. VUUM currently is available to purchase by visiting the company’s website, with retail and partnerships to announce soon, it notes.

Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings. This unique blend of Blanco tequila distilled with oven-roasted agave honey and Añejo tequila that has been aged for at least 14 months — finished in Crémant du Limoux wine casks from the Limoux region of France — results in a lusciously smooth liquid that features sweet notes of agave honey, spiced orchard fruit, creamy caramel and rich roasted agave, the company says. Packaged in a sleek 750-ml bottle, Tequila Don Julio Alma Miel is on shelves in select markets for a suggested retail price of $99.99, and will be available nationwide in the coming months wherever spirits-based beverages are sold, it says.

Darigold launched its new Belle brand of dairy-based coffee creamer made with just five ingredients including real cream. Made to compete with other premium coffee creamers, Belle Creamers four flavors — Vanilla, Sweet Cream, Hazelnut Latte and Caramel— are made with no oils or fillers and are lactose free. “Belle Creamers are made with just five simple ingredients, including real cream and natural flavors, making them actual coffee cream rather than coffee oilers,” said Sam Cohen, head of marketing at Darigold, in a statement. Belle Creamers currently are available at grocery stores and other food markets across the Northwest.

Big Sipz, a brand of MLP Brands, announced teaming up with rapper Waka Flocka Flame to unveil: Big Sipz Purple Punch. True to its essence, Big Sipz Purple Punch features a 16% ABV in the 200-ml size and 16% ABV in the 330-ml format, positioning it as a bolder choice, the company says. Purple Punch, now available in 200-ml Primary Cups and 330-ml Tetras, is priced at $2.99 and $3.99 respectively and can be purchased at Circle K stores and independent retailers in select markets with expanded distribution slated throughout 2024, it notes.

Bruichladdich Distillery Co. announced the release of Islay Barley 2014, the latest installment of its Barley Exploration Series. Bruichladdich Islay Barley 2014 is distilled using barley grown solely on Islay, the island off the coast of Scotland that Bruichladdich calls home, the company says. The vintage is distilled from barley grown on eight local farms, all within an 11-mile radius of the distillery, it adds. Fully traceable from farm to glass, Islay Barley 2014 has been matured in a combination of first fill bourbon casks, sherry butts and second fill wine casks, balancing the influence of the oak with the locally grown barley, it notes. The result is a cereal-forward single malt with notes of apricot and peach, malty digestive biscuit, and a hint of fresh grass, it says. Packaged in a 750-ml bottle, the 50% ABV Bruichladdich Islay Barley 2014 now is available for a suggested retail price $82.99.

The Duckhorn Portfolio announced the launch of Decoy Featherweight Sauvignon Blanc, a lower-calorie wine with a 9% ABV. The unveiling of Featherweight builds on The Duckhorn Portfolio’s more than 40-year history of crafting acclaimed Sauvignon Blanc, the company says. To establish a new benchmark for quality in the lower-in-calorie/lower-in-alcohol wine category, the debut 2023 Featherweight was made from the same blend of premium grapes as the Decoy California Sauvignon Blanc, it notes. The inaugural 2023 Decoy Featherweight Sauvignon Blanc is line-priced with the Decoy California Sauvignon Blanc at a suggested price of $20 a bottle, available to purchase on Decoy Wine’s website.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink. Available in four flavors — Fruit Punch, Lemon Lime, Orange and Cherry Lime — BODYARMOR ZERO SUGAR has zero grams of carbs, and no artificial sweeteners, flavors or dyes, it notes. Designed to deliver the latest in active hydration, the premium sport drink is loaded with potassium-packed electrolytes, antioxidants, and B and C vitamins needed to refuel, replenish, and recover, the company says. BODYARMOR ZERO SUGAR now is available to purchase online at Amazon, as well as at other major retailers nationwide.

Blue Diamond announced a new addition to its selection of Almond Breeze products with the launch of Almond Breeze Original Almond & Oat Blend. A one-cup serving of Almond Breeze Almond & Oat Blend contains only 4 grams total sugar, 45 calories and 450 mg of calcium, with 30% less sugar and 50% fewer calories than the national average of the leading original oat milk brands, according to the company. It also has 50% more calcium than dairy milk, it says. The new Almond Breeze Original Almond & Oat Blend is available for purchase in grocery stores and major retailers nationwide.