TOC

CONTENTS

March 2026
Volume 117, Number 3

FEATURES

COVER STORY

Commitment to quality

-196 brings Japanese craftsmanship to US market

Suntory -196 Vodka Seltzer variety pack featuring Peach, Lemon, Strawberry, and Grapefruit flavors.

Seeking a sweet balance

Various flavors of Laird Superfood Hydrate coconut water electrolyte drink mixes and prepared drinks.
Beverage R&D

Instant gratification

Horizon Organic Chantilly Sweet Cream creamer between two coffee glasses on a wooden table.
Category Focus

2026 Annual Beer Market Report

Four White Claw Claw Tails cans: Mango Margarita, Blackberry Mojito, Strawberry Cosmo, Tropical Mai Tai.
Special Report: Beer Report

Boundless potential

Cutwater Chocolate Espresso Martini can, served in a glass with chocolate and coffee beans on a marble board.
INGREDIENT SPOTLIGHT

Also in this issue

Channel Strategies

Hitting the bull’s eye

Convenience, affordability remain drug, dollar store channel’s sweet spot

Packaging Materials

Embracing aluminum

Beverage brands explore aluminum packaging as alternative to traditional options

Packaging Equipment

Adapting to high-mix environments

Advanced solutions keep case packers, wrappers ahead of the curve

Operations

The pros of processing automation

Automation aids beverage-makers in meeting market trends

A smiling mother and daughter shop in a pharmacy aisle, looking at products on shelves with a cart.

IN EVERY ISSUE

Four bottles of Bardstown Bourbon Co. whiskey: Bourbon, Bottled in Bond, Rye, and High Wheat.
A hand pours Silk Protein milk into a blender filled with mixed fruit for a smoothie on a kitchen counter.
New Products

Recent and upcoming product introductions across all beverage categories

Packaging News

A look at new releases of beverage packaging designs, including brand refreshes

COLUMNS

ANNUAL MANUAL

Search our database

of suppliers and products.

Ad Index

Beverage Industry Annual Manual

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Beverage Industry Sip & Learn Podcast

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Beverage Industry New Product Development eBook

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Beverage Marketing Corporation

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Dairy Farmers of America

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Ryson International Inc

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Zahm & Nagel Company Inc.

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