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In a recent partnership with Operation Homefront, BODYARMOR Sports Drink committed $500,000 to the nonprofit. Operation Homefront’s mission is to “build strong, stable and secure military families so they can thrive” and not struggle in the communities they have worked to protect. Along with the financial commitment, BODYARMOR released a Cherry Lime flavor in a military camouflage bottle in honor of those who serve our country. “As part of our DREAM BIGGER Initiative, BODYARMOR is committed to giving back to our local communities and inspiring the next generation through meaningful initiatives such as honoring our military,” said Federico Muyshondt, CEO of BODYARMOR Sports Nutrition, in a statement. “We couldn’t be more excited to partner with Operation Homefront, so we can continue to make a positive impact and provide access and opportunity to those who put their lives on the line to make this country great.” The sports drink company also is committed to utilizing existing partnerships with PENSKE and Major League Soccer throughout the year to bring further awareness to Operation Homefront’s mission, it says. The partnership between BODYARMOR and the nonprofit will be featured in digital and social campaigns, as well as retail activations, throughout the year.
BODYARMOR partners with nonprofit benefiting military families
Through the end of February, Parrot Bay Rum offered fans 21-years-old and older a chance to win a trip for two, or a “bae-cation.”
Three winners will receive a tropical vacation valued at $5,000, covering roundtrip airfare, accommodations, beachside views and cocktails.
“Forty-two percent of folks say that planning the trip is the biggest stressor of vacation-planning and we’re looking to help,” said David Binder, global director of rums at Sazerac, in a statement. “We hope everyone can enjoy a break from the daily grind, Parrot Bay-style.” Pack Up + Go, a surprise travel brand, also is offering consumers bookable vacation packages inspired by Parrot Bay Rum. “Curating tropical-inspired Bae-cation packages for Parrot Bay Rum fans was as fun and easy as saying ‘yes’ to a delicious rum cocktail,” said Corinne Hogge, director of marketing with Pack Up + Go, in a statement. “We know the stress of travel planning — choosing a destination, flights, hotel and activities — takes away the fun of the actual vacation. Our Parrot Bay-inspired Bae-cations bring a colorful solution to gray winter days, and we’re so excited for travelers to enjoy their surprise destinations as they embark on their tropical-inspired trips.”
Maestro Dobel Tequila partners with Spanish golf superstar
Spanish professional golfer Jon Rahm recently partnered with Maestro Dobel Tequila, the “Official Tequila of the PGA TOUR and PGA TOUR Champions.” “At Maestro Dobel, we take pride in crafting our award-winning tequilas with a passion and precision that is equally mirrored in Rahm’s own approach on the golf course,” said Juan Dobel, founder of Maestro Dobel Tequila, in a statement. “We are proud to welcome Jon Rahm to the Dobel family and look forward to bringing the spirit of tequila to the PGA TOUR community with one of [the] greatest professional players in the game of golf.” Rahm added: “Maestro Dobel Tequila is dedicated to the mastery of its craft in the same way I have mastered my own technique in golf. The smooth finish and diverse palate of its tequilas is perfect for celebrating all occasions — especially after a big win — and I’m excited to raise a glass with my fans this season.”
In celebration of its second year in partnership with the Recording Academy, Grey Goose launched GREY GOOSE x GRAMMYs: Sound Sessions. The weekly digital series featured artists, like GRAMMY nominee Muni Long, Pink Sweat$ and GRAMMY winner Ella Mai. The series streamed on Instagram and YouTube through GRAMMY weekend. “We are thrilled to be continuing our partnership with the Recording Academy for a second year,” said Aleco Azqueta, vice president of marketing for Grey Goose vodka, in a statement. “A celebration of the year’s best music deserves the best cocktails, so Grey Goose is honored to toast to all of this year’s nominees. Like the lyrics and melody of a great song, our Sound Sessions series shows just how well music and Grey Goose cocktails go together. It features some incredible talent and even a few surprises, so you won’t want to miss each installment.” Over the course of GRAMMY weekend, Grey Goose had a presence at a variety of events, including a Sound Sessions brunch in Los Angeles. Grey Goose’s signature Passion Drop cocktail, which is the official drink of the GRAMMY Awards, was served at all Recording Academy events throughout the weekend.
team up for ‘Sound Sessions’
Grey Goose and
GRAMMYs
In celebration of the “Big Game,” California-based Peet’s Coffee offered fans the chance to win a cold brew cruiser. The three-wheeled bike is a one-of-a-kind, football-themed party bike featuring a cooler and two taps to serve Peet’s cold brew and a second beverage. Equipped with a cargo box/cooler and two draft beverage kits — and three 1-gallon bags of concentrate for cold brew preparation — the prize is valued up to $3,500, the company says. “Demand for cold brew has never been higher and we thought what better way to celebrate our Peet’s fans — and the culmination of football season — than to caffeinate them for the Big Game,” said Jessica Buttimer, vice president of brand at Peet’s Coffee, in a statement. “The Peet’s Cold Brew Cruiser winner will definitely be the life of their party. With two taps, this party bike will keep fans rolling from the pre-game to the confetti drop.” The sweepstakes took place on Instagram, with no purchase necessary to enter. It was open to legal residents of the United States aged 18 and older.
Peet’s Cold Brew gives fans a chance to win coffee cruiser
March 2023 | bevindustry.com