Absolut Vodka, a brand of Pernod Ricard USA, unveiled its latest release: Watermelon. The flavored vodka delivers watermelon sweetness with no added sugar and is perfect for summer cocktails, the company says. The crystal clear liquid has a pleasant, rich and smooth taste with the distinct character of watermelon, it adds. With an underlying complexity, Absolut Watermelon’s fresh flavor profile is further complemented by hints of spiciness and a touch of tartness. Packaged in a 750-ml glass bottle, Absolut Vodka Watermelon is available nationwide. www.absolut.com

Crown Royal, a brand of Diageo North America, released a line of ready-to-drink (RTD) cocktails in three varieties: Peach Tea, Whisky & Cola, and Washington Apple. Designed to bridge the gap between whisky drinkers and cocktail enthusiasts, the cocktails feature the smoothness of Crown Royal with the quality and deliciousness of a great cocktail, the company says. Packaged in 12-ounce cans, the RTD cocktails are available nationwide. A single can retails for $3.99, while a four-pack has a suggested retail price of $14.99. www.crownroyal.com

Red Bull Energy Drink, a brand of Red Bull USA, unveiled its 2021 Summer Edition Dragon Fruit release. The limited-edition energy drink is inspired by the exotic fruit known as dragon fruit or pitaya. Delivering bursts of red berries with a hint of plum and notes of florals, Red Bull Summer Edition Dragon Fruit features a bright magenta color and “gives you wings” with a special summer taste, the company says. Red Bull Summer Edition Dragon Fruit is available in matte green 8.4-ounce and 12-ounce cans for a suggested retail price of $1.99 to $2.59. www.redbullusa.com

India’s NV Group and SMOKE LAB, the company’s new age lifestyle endeavor, announced the debut of SMOKE LAB Aniseed Vodka in the United States. SMOKE LAB Aniseed Vodka is an exploration of a much-loved Indian herb with notes of fennel and licorice finishing with a creamy sweetness and delicate fennel blossom note on the palate, according to the company. SMOKE LAB Aniseed Vodka is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality Basmati rice, a crop indigenous to the brand’s native country, and pure Himalayan spring water, the company says. The new vodka is available in New York, New Jersey and California, with additional expansion planned for 2021. www.smokelabofficial.com

Sierra Nevada Brewing Co. is gearing up for a summer of adventure with Summer Break Hazy IPA, a new low, alcohol-by-volume (ABV) beer. This national limited-time release delivers bold hoppy notes of mango and passion fruit, smooth malt flavor, and a 4.6 percent ABV. The beer will debut on draft, and 12-ounce cans in six-packs, 12-packs and 24-packs. Summer Break will debut as Sierra Nevada’s summer seasonal, replacing Summerfest, a Czech-style pilsner. www.sierranevada.com

POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea. The new flavors join the POM Antioxidant Super Tea lineup, which includes a Pomegranate Peach Passion White Tea, Pomegranate Honey Green Tea and Pomegranate Lemonade Tea. Pomegranate Elderberry Boost Tea combines the antioxidant power of pomegranate and elderberry with a boost of black tea. Pomegranate Orange Blossom White Tea is a combination of crisp white tea, pomegranates and the flavor of orange blossom. www.pomwonderful.com

WTRMLN WTR, a brand of Caribe Juice Inc., released new functional blends. The new functional blends are made with watermelon juice, which is a source of natural hydration, and new functional ingredients, such as acerola juice, sea salt, turmeric, cayenne, hibiscus, ginger juice and tart cherry. Available in four varieties ― Hydration, Recover, Immunity and Antioxidant ― the functional watermelon blends contain 320 mg of electrolytes, 300 percent of the recommended daily amount of vitamin C and six times more potassium than traditional sports drinks, the company says. WTRMLN WTR’s new functional blends are available at Whole Foods, Target, Albertsons and Amazon with a suggested retail price of $3.49 for a 12-ounce bottle. www.wtrmlnwtr.com