Products

Jim Beam, a brand of Beam Suntory, announced the launch of its ready-to-drink (RTD) cocktails in partnership with The Boston Beer Co. To meet the demand from RTD drinkers seeking a beverage full in flavor but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Co. developed four flavors: Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade and Citrus Punch. “Jim Beam has always aimed to offer consumers the perfect occasion to bring people together,” said Heather Boyd, Beam Suntory managing director of RTDs for North America, in a statement. “We are proud to have created a product that directly addresses what consumers are looking for in the RTD market ― a full flavored beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.” Packaged in 24-ounce cans, the 5% ABV Jim Beam Kentucky Coolers are available to purchase nationwide in a variety of 12-packs, six-packs and single cans for a suggested retail price of $16.99 for a 12-can variety pack, $9.99 for a single flavor six-pack, and $3.49 for a single can.

Pressed, a cold-pressed juice and plant-based treats brand, is expanding its shot offerings with the launch of Beauty Shot. The Beauty Shot’s curated blend of pomegranate, pineapple, lemon, aloe vera, vitamin C and biotin combines ingredients ideal for combating dryness while promoting dewy, supple skin, it says. Not only is this shot high in vitamin C antioxidants, but the aloe vera works to hydrate the skin from within, and by blending these powerful ingredients they also work to support collagen production and provide 100% of your daily value of biotin, it adds. Beauty Shot is available to purchase online by visiting the company’s website, as well as in Pressed locations.

Treasury Wine Estates and Snoop Dogg announced the addition of a white wine to join Snoop Dogg’s 19 Crimes line: Snoop Cali Blanc. As a leader in contemporary pop culture, Snoop Dogg is a longtime collaborator with 19 Crimes and elevates each bottle to add something new to his collection of California inspired wines, the company says. “Snoop has been a dream collaborator and brought our 19 Crimes brand to the next level with the expansion of his Cali Collection,” said John Wardle, 19 Crimes franchise global vice president, in a statement. “We couldn’t be more excited to introduce Snoop Cali Blanc to the rest of the world and introduce the first white wine to his legendary collection.” Packaged in 750-ml bottles, Snoop Cali Blanc is available to purchase nationwide at select retailers, as well as online at Amazon for a suggested retail price $14.99 a bottle.

Ocean Spray, the farmer owned cooperative, announced the launch of its new juice line: Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray Revitalize Cranberry Pineapple. These function-forward beverages are made with real fruit juice, no artificial sweeteners and zero added sugar, it says. The new Ocean Spray Immunity Cranberry Blueberry Acai contain 130% daily value vitamin C, 15% daily value vitamin E, and 15% daily value of zinc in each 10-ounce serving, the company says. The Immunity Orange Mango offers 100% daily value vitamin C, 10% daily value vitamin E, and 10% daily value zinc in each 10-ounce serving, it notes. Meanwhile, the Revitalize Cranberry Pineapple contains electrolytes to support hydration, it says. Packaged in 60-ounce bottles and 10-ounce bottle six-packs, Ocean Spray’s new functional juices are available to purchase nationwide at Walmart.

To celebrate the spring equinox, Astral Tequila announced the release of two new offerings: Astral Tequila Reposado and Astral Tequila Añejo. Aged for five months, three months longer than industry standard, Astral Tequila Reposado is subtly sweet yet rich tasting with notes of agave, caramel and oak, the company says. Astral Tequila Añejo is aged for 12 months and radiates with warm notes of vanilla, oak and butterscotch, it adds. Crafted with 100% blue weber agave, Astral Tequila Reposado and Añejo is available in California, Florida, Texas, Illinois, New York, South Carolina, Michigan, Ohio and Virginia, wherever spirits are sold, as well as online at retailers such as Drizly.com and ReserveBar.com for a suggested retail price of $27.99 and $34.99 a bottle, respectively.

The Kraken Rum, a brand of Proximo Spirits, announced entering the gold spiced rum category with its new release: The Kraken Gold Spiced Rum. “As gold spiced rum occasions are now the highest among the rum category, we are proud to introduce this new offering from The Kraken, with a flavor profile all its own,” said Lander Otegui, senior vice president of marketing at Proximo Spirits, in a statement. On the nose, The Kraken Gold Spiced Rum reveals a sweet brown medley of caramel, oak and banana bread, the company says. Flavors of molasses and dark spice fade into caramelized sugar, with a slight finish of toasted oak and vanilla, it adds. Packaged in 750-ml bottles with a 35% ABV, The Kraken Gold Spiced Rum can be purchased nationwide for a suggested retail price of $21.99. It is also available in 1-liter and 1.75-liter bottles.

Guayakí Yerba Mate announced the launch of Peach Revival, inspired by consumers’ affinity toward the refreshing flavor of peach, it says. Peach Revival will join the brand’s popular High Energy Cans and features an infusion of peach with delicate sweetness and a hint of floral undertones, the company notes. Each can contains 150 mg of caffeine from yerba mate, the naturally caffeinated leaves from a native species of holly tree found deep in the South American Atlantic Rainforest, it says. Packaged in 15.5-ounce cans, Peach Revival is available to purchase where Guayakí products are sold, including major national supermarket chains, natural grocery, conventional retail and convenience stores, ranging from $2.99 to $3.39 a can. Peach Revival also is available to purchase online at Amazon, as well as by visiting the company’s website.

Recess relaxation beverages announced the launch of its new Zero Proof Craft Mocktail collection, its first official expansion into the non-alcohol category. Recess Zero Proof is a line of full-flavored canned craft mocktails designed to bring the alcohol-free experience from replacement to enhancement, it says. The collection’s four flavors — Lime Margarita, Grapefruit Paloma, Watermelon Mojito and Ginger Lime Mule — were crafted by Recess’ in-house formulator to recreate beloved cocktail flavors with a subtle flavor hint of real liquor, sans the alcohol and hangover, the company notes. The mocktails are enhanced by a functional ingredient blend, including guayasa and adaptogens, that deliver a balanced yet uplifting effect, it adds. Packaged in 12-ounce cans, Recess Zero Proof can be purchased online at the company’s website, as well as online at Amazon.